AI Picture

The 3nd generation α7 Intelligent Processor recognizes the quality of the original content and optimizes the clarity and sharpness by removing noise. The result is crisp, higher quality visuals.
Slider comparison of picture quality of a nighttime cityscape

Slider comparison of picture quality of a nighttime cityscape

Slider comparison of picture quality of a nighttime cityscape

Slider comparison of picture quality of a nighttime cityscape

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

The TV is on the stand, and the screen shows a scene of a movie featuring a horse and a woman. The TV is on the stand, and the screen shows a scene of a movie featuring a horse and a woman.

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

The TV is on the stand, and the screen shows a baseball match. The TV is on the stand, and the screen shows a baseball match.

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

The TV is on the stand, and the screen shows an animation of an airplane flying through it. The TV is on the stand, and the screen shows an animation of an airplane flying through it.
*Supported only for Dolby Vision content.
*Supported only for Dolby HDR content.
*The sound is automatically adjusted only when the AI Sound feature is on.