Bringing Greater Convenience to Thai Consumers Through Exclusive Experiences and the Year's Biggest Promotions

 

 

BANGKOK, August 5, 2026 — LG Electronics (Thailand) Co., Ltd. the global innovation leader in home appliances from Korea, reaffirmed its long-standing commitment to business excellence and community engagement in Thailand with the official launch of its 38th anniversary campaign under the concept "LG

Make It Yours. Make It Easy." The campaign advances the company's vision of becoming a Smart Life Solution Company, focusing on enhancing the quality of life for Thai consumers by delivering convenience that perfectly complements the digital-era lifestyle. This initiative represents a strategic fusion of LG's innovative strength with a marketing approach designed to deepen consumer engagement and deliver genuine value across every touchpoint.

This significant milestone for LG's 38th year is driven by a strategy aimed at transforming everyday complexities into simplicity, built upon three core pillars:

• Easy to Live: Delivering smart technologies with seamless connectivity and control for maximum convenience in daily activities
• Easy to Own: Offering compelling promotional deals that make premium innovation more accessible amid current economic conditions
• Easy to Trust: Elevating service standards and professional customer care to ensure peace of mind throughout the ownership experience

These three principles are brought to life through LG's latest advertising campaign, which showcases the lifestyle of a new generation of consumers, highlighting how the LG Ecosystem of home appliances can reduce household burdens and enhance moments of happiness.

 

Mr. Sunghan Jung, President of LG Electronics (Thailand) Co., Ltd., stated regarding the campaign's core philosophy: "Throughout LG's 38 years alongside Thai consumers, we have recognized that amid the fast-paced and detail-heavy nature of modern life, 'simplicity' is what everyone truly seeks. This year's 'LG Make It Yours. Make It Easy.' campaign was crafted from our deepest commitment: 'We want to make everything easier for everyone.' This represents a crucial milestone in our journey to fully realize our position as a 'Smart Life Solution Company,' as LG believes that the best innovation isn't the most complex—it's technology that is accessible, easy to use, and worthy of trust. We are committed to transforming the burdens of household tasks into seamless convenience, giving Thai consumers back their valuable time to pursue what they love and experience everyday happiness more easily, in line with our enduring philosophy of 'Life's Good.'"

 

Exclusive Promotions to Celebrate Thai Consumers

As a token of appreciation to Thai consumers, LG is rolling out one of its most substantial promotional campaigns of the year through its Online Brand Shop (OBS). Highlights include:

• Save up to 65% across all product categories
• LG Members enjoy an exclusive additional 10% discount
• Get an extra 3% off when you purchase two or more items
• Receive cash discounts of THB 1,000 on purchases of THB 30,000 or more, and THB 2,000 on purchases of THB 50,000 or more per receipt
• Pay with 0% interest installment plans for up to 18 months
• Enjoy free next-day delivery service (where available)

These offers reflect LG's genuine commitment to returning value to its customers while reinforcing its mission to make innovative ownership more accessible.

 

LG Invites Shoppers to Save Big and Get a Chance to Go Korea! with the 2026 LG Birthday Lucky Draw Activity

In addition to the exclusive discount promotions, LG is further rewarding Thai consumers through its major lucky draw campaign, "LG Invites Shoppers to Save Big and Get a Chance to Go Korea! with the 2026 LG Birthday Lucky Draw Activity." Customers who purchase LG home appliances via www.LG.com/th or at participating retail stores nationwide will receive one lucky draw entry for every THB 10,000 spent (after discounts) per receipt. Prizes include a dream trip package for 10 winners (two persons per prize), featuring round-trip flights and accommodation for a 5-day, 3-night stay in Seoul, South Korea, with a total prize value exceeding THB 900,000.

Interested participants can easily join the activity by registering and uploading proof of purchase via the LINE Official Account: @LGThailand. The promotion runs from August 7, 2026, to September 11, 2026. For more details, please visit www.lg.com/th/birthday/

The launch of this 38th anniversary campaign not only reaffirms LG's leadership position in Thailand's home appliance market but also reflects the company's steadfast commitment to its "Life's Good" philosophy—continuously developing and delivering cutting-edge innovations to create better living experiences and sustainably enhance the quality of life for Thai consumers with greater happiness and ease.