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OLED77W7P

Key Features

  • Best of the Best at CES 2017
  • Simplicity. Perfection.
  • One with your wall
  • One design embraces all
  • The supreme image quality the world longs for
  • The premium cinema experience, created just for you

available sizes:

77"
The Art of Essence

The Art of Essence

LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning individual.

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Best of the Best
at CES 2017

Winning over 40 awards – the biggest number in TV category, LG SIGNATURE OLED TV W came into the spotlight with its astonishing design and incredible performance.

* Engadget : From engadget, Jan 7th © 2017 AOL Inc.. All rights reserved.
* Reviewed.com : A trademark of Reviewed.com used under license.
* CES 2017 : The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
* PCMag : © 2017 Ziff Davis, LLC. All Rights Reserved.

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Simplicity. Perfection.

To focus on the very essence of TV, LG SIGNATURE OLED TV W removed all the elements that distract from viewing and listening.

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One with your wall

Merged perfectly with the wall, shadow-free LG SIGNATURE OLED TV W is like a window to another world. Immerse yourself in a picturesque reality.

*The product requires a cable connection between centerpiece and display. The cable may be visible depending on installation.

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One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

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The supreme image quality the world longs for

Perfect Color is revealed only on Perfect Black.
Experience the unmatched picture quality created by OLED TV’s self-lighting pixels.

Learn more about Perfect Color on Perfect Black

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The revolutionary pixel dimming technology renders Perfect Black without any light leakage to offer a limitless contrast ratio. With Perfect Black, LG OLED TV brings out the marvelous wonders of Perfect Color. LG OLED TV offers over a billion of vivid colors generated by 10-bit panel

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The premium cinema experience,
created just for you

With support for both Dolby Vision™ and Dolby Atmos®,
LG OLED TV is the first TV of its kind. Experience premium cinema in the comfort of
your home with the superior picture and sound quality.

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Active HDR, unlike other conventional HDRs

LG OLED TV supports premium HDR content mastered by Dolby Vision™,
and is also compatible with generic HDR10 and HLG. LG’s Active HDR technology
optimizes HDR picture scene by scene for a life-like viewing experience.

Learn more about Active HDR with Dolby Vision

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LG OLED TV supports Dolby Vision™,
the premium HDR format, as well as HDR10 and HLG.
By applying exclusive scene-by-scene processing,
LG OLED TV takes picture quality and viewing enjoyment to the next level.

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* The compatibility for HDR playback may vary by the format and country.

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Dolby Atmos®, bringing the cinema sound to room

Dolby Atmos delivers each object’s unique sound
in three-dimensional space for full immersion.

Learn more about Dolby Atmos

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Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

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Dolby Atmos® is a surround sound system where the sounds move according to the objects of the video.
With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

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* The 2017 LG OLED TV currently supports Dolby Atmos playback with the most content
delivered via Dolby Digital Plus through internet streaming, cable/broadcast and side-load (USB).
Dolby Atmos playback delivered via Dolby TrueHD through Blu-ray is not currently supported.
LG is working closely with Dolby to enable Dolby TrueHD support in LG OLED TVs.

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How will it match your lifestyle?

No more bulky designs of the past.
Presenting you with a new TV design that fits right in with your lifestyle.

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webOS 3.5 simple and fun to use

With the Magic Remote and uniquely refined webOS 3.5 launcher bar,
dive into a limitless world of premium content
from all of the most popular entertainment providers.

*webOS GUI may differ by country.

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LG webOS 3.5,
security you can trust

The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.

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Easy and fast way to
Netflix 4K HDR content

With easier control and faster access, you can explore and enjoy more of Netflix’s premium 4K HDR content on LG 4K TV.

* webOS GUI may differ by country.
* 4K HDR availability may vary for Netflix content.
* Magic Remote design and button arrangement may vary by country.
* Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.

Design
Display
Broadcasting System
Video
Audio
Smart TV
Smart Convergence
Additional Feature
Wireless
Connectivity
Eco
Dimension (mm)
Weight (kg)
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Country of Origin

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  • Phone

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