About Cookies on This Site

We use cookies, including cookies from third parties, to enhance your user experience and the effectiveness of our marketing activities. These cookies are performance, analytics and advertising cookies, please see our Privacy and Cookie policy for further information. If you agree to all of our cookies select “Accept all” or select “Cookie Settings” to see which cookies we use and choose which ones you would like to accept.

Cookies Setting
Absolutely Necessary Cookies
These are cookies that are absolutely essential to running a website. This category of cookies cannot be disabled.
Functional Cookies
These cookies are used to provide you with convenient functions, such as product reviews and product video playback, during your web browsing, they also enable interaction with social media accounts.
Social media
Connect with your social channels to share LG Technology with friends for example on Facebook and Twitter.
Analytics Cookies
These cookies allow our website to keep improving functions through website traffic analysis and to suggest personalized content for you.
Advertising Cookies
These cookies enable us to show you ads and other content that we think is most attuned to your interests and digital behavior.
Learn More
The front view of LG OLED AI B6, released in 2026, features a slim black bezel, with a vivid, sculptural image of richly layered, multicolored forms filling the screen.
The front view of the LG OLED AI B6, released in 2026, displays an image of layered, multicolored forms, featuring Perfect Black & Perfect Color, along with the World’s No.1 OLED TV for 13 Years badge.
LG OLED AI B6 shown in front and side views highlights a 48-inch display with a 1070 mm-wide screen, an overall height of 620 mm, and an ultra-slim 45.9 mm depth without a stand.
LG OLED AI B6 shows a split-screen planet-and-stars scene, comparing an anti-glare matte display with its Perfect Black & Perfect Color display for clearer picture quality in any light, supported by UL certification and Intertek certifications for color volume and color fidelity.
LG OLED AI B6’s alpha 8 AI Processor 4K Gen3 glows in blue light on a circuit board, highlighting AI processing performance with NPU up to x5.0 faster, CPU 10% faster processing, and 20% larger memory capacity.
The 2026 CES Innovation Awards Honoree badge in the Artificial Intelligence category recognizes Multi-AI search with Google Gemini and Microsoft Copilot.
LG OLED AI B6 features AI Hub for personalization, with an AI icon above a remote control surrounded by labels for Multi AI Search, AI Concierge, AI Voice ID with My Page, AI Chatbot, AI Picture Wizard, and AI Sound Wizard.
LG OLED AI B6 is wall-mounted in a styled living space, featuring an ultra-slim design with narrow bezels, and it displays a rainbow-toned landscape with layered mountain forms on screen.
LG Shield, applied to LG OLED AI B6, is shown with an LG Shield logo at the center, security icons below, and a 2026 CES Innovation Awards Honoree badge above, representing data and system protection.
LG OLED AI B6 compares 144Hz vs 60Hz in a motorcycle racing game, showing the 144Hz panel as ultra-smooth and tear-free. NVIDIA G-SYNC and AMD FreeSync Premium logos appear at top left.
The front view of LG OLED AI B6, released in 2026, features a slim black bezel, with a vivid, sculptural image of richly layered, multicolored forms filling the screen.
The front view of the LG OLED AI B6, released in 2026, displays an image of layered, multicolored forms, featuring Perfect Black & Perfect Color, along with the World’s No.1 OLED TV for 13 Years badge.
LG OLED AI B6 shown in front and side views highlights a 48-inch display with a 1070 mm-wide screen, an overall height of 620 mm, and an ultra-slim 45.9 mm depth without a stand.
LG OLED AI B6 shows a split-screen planet-and-stars scene, comparing an anti-glare matte display with its Perfect Black & Perfect Color display for clearer picture quality in any light, supported by UL certification and Intertek certifications for color volume and color fidelity.
LG OLED AI B6’s alpha 8 AI Processor 4K Gen3 glows in blue light on a circuit board, highlighting AI processing performance with NPU up to x5.0 faster, CPU 10% faster processing, and 20% larger memory capacity.
The 2026 CES Innovation Awards Honoree badge in the Artificial Intelligence category recognizes Multi-AI search with Google Gemini and Microsoft Copilot.
LG OLED AI B6 features AI Hub for personalization, with an AI icon above a remote control surrounded by labels for Multi AI Search, AI Concierge, AI Voice ID with My Page, AI Chatbot, AI Picture Wizard, and AI Sound Wizard.
LG OLED AI B6 is wall-mounted in a styled living space, featuring an ultra-slim design with narrow bezels, and it displays a rainbow-toned landscape with layered mountain forms on screen.
LG Shield, applied to LG OLED AI B6, is shown with an LG Shield logo at the center, security icons below, and a 2026 CES Innovation Awards Honoree badge above, representing data and system protection.
LG OLED AI B6 compares 144Hz vs 60Hz in a motorcycle racing game, showing the 144Hz panel as ultra-smooth and tear-free. NVIDIA G-SYNC and AMD FreeSync Premium logos appear at top left.

77 inch LG OLED AI B6 4K Smart TV 2026

OLED77B6PSA

Key Features
Perfect Black and Perfect Color ensures deeper contrast and vivid, accurate color in any light.
Up to 144Hz in 4K with G-SYNC compatibility and FreeSync Premium for smoother, winning gameplay
Award-winning webOS brings advanced AI experiences—powered by Google Gemini and Microsoft Copilot
The AI button unlocks AI Hub for a smart, personalized experience, secured by LG Shield
Product specs
Screen Size
Please select a screen size below

  • Shipping options may vary by region.

  • Shipping delays may occur due to the delivery company's circumstance.

Our Picks For you

What people are saying