Covering TV, soundbar and monitors, the new subscription offer gives customers the option to access premium LG products with zero upfront cost
London, 27 January 2026 – Today, LG Electronics and subscription platform, Raylo, have announced a new partnership to launch LG Flex. This new subscription option enables UK customers to access LG’s premium TV, audio and IT products via subscription, offering lower monthly prices and the flexibility to upgrade as new technology comes to market.
From today, customers can browse a selection of premium LG products on Raylo.com or can choose the subscription option for select products on LG.com. The premium products available to choose from include TVs, soundbars and monitors, with prices starting at £15.04/month.
Entertainment lovers can get their hands on LG’s world-famous OLED TV from just £26.33/month, or QNED TV options from £17.83/month – with the huge cinematic 75-inch QNED86 available for £43.97/ month. When coupled with an incredible soundbar option, LG Flex gives customers the chance to build an immersive at-home experience without an upfront cost.
"We know people want greater choice in how they enjoy the latest technology. By partnering with Raylo, we’re able to offer a subscription experience that meets the expectations of today’s customers. We’re excited to bring LG Flex to market, offering more flexible and affordable access to LG’s latest tech,” says Christina Sangmi Lee, Head of LG.com.
The partnership news comes as Raylo announces it has also secured £30m in funding, with a US bank now joining the cap table to facilitate global expansion. Combining £10m in equity led by Citibank and an additional £20m in debt from existing investor NatWest, this financing boost will support continued UK growth and a planned US launch in H2 2026.
“Electronics brands are increasingly moving beyond one-time sales and toward subscription-first models,” says Karl Gilbert, CEO and Co-Founder of Raylo. “Our partnership with LG marks a key step in that transition, delivering clear value for both electronics brands and customers whilst expanding our category offering with a true global leader. It’s been great working with the LG team to bring this to market, and we’re excited about scaling the partnership together.”
Examples of product subscriptions:
Product |
Category |
Cost per month |
OLED |
£26.33 |
|
OLED |
£33.00 |
|
OLED |
£28.12 |
|
OLED |
£33.83 |
|
QNED |
£17.83 |
|
QNED |
£45.12 |
|
QNED |
£43.97 |
|
Soundbar |
£15.04 |
|
Soundbar |
£25.30 |
|
UltraGear OLED Monitor |
£19.70 |
|
UltraGear OLED Monitor |
£25.63 |
|
UltraGear OLED Monitor |
£27.88 |
|
UltraGear OLED Monitor |
£40.01 |
|
UltraFine Monitor |
£39.85 |
ENDS
About LG Electronics Media Entertainment Solution Company
The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.
Media Contact: lgukpress@lg-one.com
About Raylo
Raylo is the subscription infrastructure for the world’s leading electronics brands, powering the circular economy by making devices more accessible, affordable, and flexible for consumers and businesses.
Raylo enables the world’s leading electronics brands to shift from single-use to circular, profitable, and customer-centric business models. It has pioneered an end-to-end subscription platform that spans credit and fraud risk technology, lifecycle orchestration, and a robust financing engine and capital stack, to enable the future of device access.
The company has secured over £180 million in total funding to date, with backing from Macquarie, Channel 4 Ventures, Citi and NatWest. Brand partners include Apple, PlayStation, Dyson, LG and more.
Media Contact: raylo@founderscomms.c
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LG has partnered with Klarna to help give our customers flexible payment options for eligible purchases on LG.com/uk.
Please spend responsibly. Borrowing more than you can afford could seriously affect your financial status. Make sure you can afford to make your monthly repayments on time. LG UK is not a lender and acts only as an introducer. The credit product is provided by Klarna Bank AB (publ). Credit is only available to permanent UK residents aged 18 and over, depending on their status. Terms and conditions apply. Please note that Pay in 30 days and Pay in 3 instalments are not regulated by the FCA.
