#Care For What You Wear

In a world full of trends, what defines a classic?
Learn how to age with the clothes you love with LG clothing care solutions.
Watch a video of classic outfits and ways to wear your clothes longer.

Making sustainable choices in what we wear

Mindful Wearing is all about making sustainable choices in what we wear by extending the lifespan of clothes.

With the aim of meeting 'responsible consumption and production' targets set out in Goal #12 of the UN's Sustainable Development Goals, LG started the #CareForWhatYouWear campaign in 2020 to support responsible clothing care habits and curb waste.

Anyone can be part of the #CareForWhatYouWear campaign by mindfully caring for your clothes, reforming the clothes you wear, buying vintage clothes, and even trying on dresses from the 1950s at a thrift shop.
  • Mindful Wearing team

    Introducing LG's Mindful Wearing team with fashion tips that will help you make sustainable choices and stay stylish. Take your first steps towards a brighter future for our planet by caring for what you wear.

  • One Outfit a Week Styling

    My #MindfulWearing Tip is to invest in and own timeless pieces that will last longer. You'll see the true versatility of wardrobe classics - can often be re-worn and styled in a variety of ways.

  • Secondhand Vintage Runway

    When it comes to fashionable and classic pieces, my mindful wearing tip is to consider shopping secondhand. Shopping preloved pieces is one way to lower costs and reduce the footprint of our wardrobe.

  • Old Outfits of The Day

    More often than not, the pieces you need are in your own wardrobe already (or your Dad's Mum's Nana's etc.)! Let’s keep re-wearing, caring for and sharing our clothes.

  • Reform Hacks

    LG's "Care For What You Wear," has always provided the best solutions for our clothing: let's give a hand too by trying to use and reuse garments like these 3 super trendy solutions for shirt wearing.


Fabric Protection

Extend the lifespan of your clothing with 18% more fabric protection by AI DD™ Deep-learning technology.1)

Energy Saving

Cut your laundry time down to 39 minutes and save up to 28% more energy with TurboWash™360.2)

Reduce Water Consumption

Bigger washing capacity reduces water consumption by washing more clothes per load.3)

Laundry for better fabric care and less waste

EzDispense automatically dispenses just the right amount of detergent needed for your laundry, reducing detergent waste.4)

Hygienic laundry with steam

Steam+™ kills 99.9% of allergens and dust mites, keeping your clothes clean and hygienic.5)

Energy Grade A

Grade A rated energy efficiency helps you reduce energy waste.6)

Eco Hybrid

Quick dry when you are busy, save energy when you are free

Fabric Protection

Protect your clothes from damage with low-temperature heat pump technology.

Hygienic care

TrueSteam kills 99.9% of bacteria and allergens without using harsh chemicals or soaps often left by traditional dry cleaning.1)

Fabric Protection when drying

Dry delicates like lingerie and jumpers faster than air drying with low-temperature heat pump drying system.
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