LG webOS is the smart TV platform that brings entertainment, apps, and personalised content together in one easy-to-use interface. It is designed to make everyday TV navigation and content discovery simpler.

● Easy home screen: Access apps, entertainment, and frequently used features from one central screen.

● Personalised profiles: Create individual accounts with tailored content recommendations for different users.

● Streaming access: Open popular streaming services and TV apps directly from the TV, with availability depending on region and model.

● LG Channels: Enjoy a selection of free live channels, movies, and other content without a separate subscription.

● Smart control: Compatible LG ThinQ features can make accessing apps and controlling the TV more convenient through supported devices.

● Content discovery: webOS brings categories such as sports, music, gaming, and learning together, helping users find content more easily.

LG AI Sound Pro is an AI-powered audio feature on selected LG TVs that automatically optimizes sound for a better viewing experience.

● AI Sound Optimization: Analyzes the content in real time and adjusts audio settings based on what you are watching.

● Clearer Dialogue: Enhances voices so conversations are easier to hear, even with loud music or background effects.

● Immersive Sound: Creates a wider, more spacious sound experience to make movies, shows, and sports feel more engaging.

● Balanced Audio: Automatically balances dialogue, music, sound effects, and background sounds for improved clarity.

● Content-Based Adjustment: Optimizes sound based on the content type, such as movies, sports, music, or news.

● Easy Listening: Reduces the need for manual sound adjustments by automatically adapting the audio.

Overall, LG AI Sound Pro delivers clearer dialogue, balanced audio, and a more immersive sound experience using the TV’s built-in speakers. Features may vary by LG TV model.

LG WOW Orchestra feature lets compatible LG TVs and LG soundbars work together using both devices' speakers at the same time. Instead of relying only on the soundbar, the TV speakers also contribute to the audio, creating a fuller and more immersive sound experience. The technology synchronizes the TV and soundbar speakers to deliver balanced, coordinated audio with a wider soundstage. It makes movies, music, sports, and games feel more engaging by combining the audio capabilities of both devices. Compatible LG TVs and soundbars can connect seamlessly, while users can conveniently control sound settings through the TV. Overall, LG WOW Orchestra enhances the home entertainment experience by combining the TV and soundbar audio systems for richer, more powerful, and immersive sound. Features and compatibility may vary as per LG TV and soundbar models.

VRR (Variable Refresh Rate) is a gaming technology that synchronizes the TV’s refresh rate with the frame rate of a compatible gaming console or PC. This helps deliver smoother, more responsive, and more consistent gameplay, especially during fast-paced action.

● Matches the TV’s refresh rate with the game’s frame rate for smoother gameplay.

● Reduces screen tearing by keeping frames properly synchronized.

● Minimizes stuttering when the game’s frame rate changes.

● Improves responsiveness for faster reactions during gaming.

● Delivers more consistent visuals during fast-paced scenes.

● Creates a smoother and more immersive gaming experience.

LG Perfect Black technology delivers deeper, richer blacks and improved contrast, especially in dark scenes. By precisely controlling pixels or backlighting, depending on the TV display technology, it helps reduce unwanted light and makes black areas appear more natural and detailed. This technology improves the difference between bright and dark parts of an image, allowing viewers to experience greater depth and realism. It also helps preserve important details in shadows, so dark scenes appear clearer without looking washed out or gray. Whether you're watching movies, TV shows, or playing games, Perfect Black creates a more immersive, cinematic viewing experience. It is especially beneficial in dimly lit scenes and dark viewing environments, where accurate black levels and strong contrast can significantly improve overall picture quality.