Upgrade Viewing Experience

The 3rd Generation α7 processor which learned a lot of content recognizes the quality of original source and optimizes the contents.
LG Alpha 7 LG Alpha 7

AI Picture

The 3rd generation α7 Intelligent Processor recognizes the quality of the original content and optimizes the clarity and sharpness by removing noise. The result is crisp, higher quality visuals.
LG Alpha 7 AI Picture Pro

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LG Alpha 7 AI Picture Pro

Compare text can be up to 40 characters.

LG Alpha 7 AI Picture Pro

Compare text can be up to 40 characters.

LG Alpha 7 AI Picture Pro

Compare text can be up to 40 characters.

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

LG Alpha 7 Auto Genre Selection Movie LG Alpha 7 Auto Genre Selection Movie

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

LG Alpha 7 Auto Genre Selection Sports LG Alpha 7 Auto Genre Selection Sports

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

LG Alpha 7 Auto Genre Selection Animation LG Alpha 7 Auto Genre Selection Animation
*Supported only for Dolby Vision content.
*Supported only for Dolby HDR content.
*The sound is automatically adjusted only when the AI Sound feature is on.

AI Brightness Control

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.
LG Alpha 7 AI Brightness Control LG Alpha 7 AI Brightness Control

AI Sound

The 3rd generation α7 Intelligent Processor optimizes sound by genre by analyzing audio sources depending on content type.
LG Alpha 7 AI Sound LG Alpha 7 AI Sound

Virtual 4.0 Up-mix

The AI algorithm up-mixes two-channel sound to convincingly mimic 4.0 surround sound, enhancing the quality for a better listening experience.
LG Alpha 7 Virtual Up Mix LG Alpha 7 Virtual Up Mix

Adaptive Sound Control

Whatever you're watching—dramas, sports, movies, news, or music—the processor recognizes it and optimizes the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.
LG Alpha 7 Adaptive Sound Control LG Alpha 7 Adaptive Sound Control

AI Acoustic Tuning

The size of the room, the position of the TV, and where you're sitting are detected through the magic remote. The processor then tunes and balances the sound to fit your space.
LG Alpha 7 AI Acoustic Tuning LG Alpha 7 AI Acoustic Tuning