OLED77C9PTA
OLED Now Meets AI
  • OLED Display
  • AI ThinQ™ with Built-in Google Assistant & Alexa
  • α9 Gen 2 Intelligent Processor
  • AI Picture & AI Sound
  • Dolby Atmos® & Dolby Vision
  • 4K Cinema HDR with Dolby Vision
OLED Now Meets AI
Rs.1099990

Range Catalogue - OLED

*T&C Apply. LG OLED TV has been the world's best selling OLED brand since 2013 based on IHS Markit, Technology Group, TV Sets Market Tracker, Q3 2018. Ranking is not an endorsement of LG. Any reliance on these results is at the third party's own risk.
Visit technology.ihs.com for more details.

Brings Images to Life

OLED Black, stunning contrast creates the color more intense and adds depth to the image.

LG OLED Black TV LG OLED Black TV
  • Black, The Most Important Color

    LG OLED TV ensures the OLED Black with over 8 million self-lighting pixels which can control their own luminance individually. It brings out the richness in all colors, uncovers the hidden details and even reveals life.
  • OLED Black, Hollywood Filmmaker's Inspiration

    "The OLED Black now gives you a portal into that world as opposed to a display of that world." Listen to famous VFX(Visual effects) Supervisor, Rob Legato's experiences with LG OLED TV.
*Google Assistant activated by "Microphone Button", Amazon Alexa activated by "Prime Video" button.
*The actual product may differ from image shown.

AI Sound

The 2nd generation α9 Intelligent Processor analyzes audio source to provide an optimum sound depending on content type. It also up-mixes 2.0ch sound to virtual 5.1 surround sound.
LG AI Sound OLED TV LG AI Sound OLED TV
  • AI has an impact on sound quality

    The 2nd generation α9 Intelligent Processor optimizes sound by audio genre by identifying voice, effect and frequency. Moreover spatial recognition technology helps to offer balanced sound to fit your space.

AI Brightness

The light sensor detects ambient light and the 2nd generation α9 Intelligent Processor automatically optimizes brightness in the image to keep a bright and sharp picture regardless of illuminance.
LG AI Brightness OLED TV LG AI Brightness OLED TV
  • Dolby Vision HDR optimizes your picture to bring unforgettable viewing experience. Now it feature AI brightness technology that even adjust for the changing light in the room. From morning to night, brightness and darker environments.
*This feature is available by turning on One Touch Sound Tuning in sound setting mode.

4K Cinema HDR Delivers The Filmmaker's Vision

LG's 4K Cinema HDR trues to the filmmaker's vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.
LG 4K Cinema HDR OLED TV LG 4K Cinema HDR OLED TV
  • A Source of Inspiration to Hollywood Filmmakers

    “I see all these details in the bright highlights that aren't there in any other format.” Now, Listen to a director of Deadpool, Tim miller’s opinions about LG OLED TV's HDR.
  • Technicolor Expert Mode
    - Hollywood Color Expertise in Your Home

    LG has been working with Technicolor which makes the image look as close as possible to what was intended by creators. Featuring Technicolor Expert Mode, LG OLED TV has been optimized to display content as it is approved by directors in Technicolor's industry leading facilities.
*HDR10 Pro and HLG Pro is LG's own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.

Dolby Vision & Atmos Cinema Experience at Home

Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.
LG Dolby Vision & Atmos OLED TV LG Dolby Vision & Atmos OLED TV
  • Dolby Vision and Atmos is world's renowned HDR and sound solution. It delivers cinematic experience the creator intended by optimizing the picture and sound.
*Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
*The actual product may differ from image shown.
*Based on the test conducted with LG Display's 77 (195.58cm) OLED panel.
*The actual product may differ from image shown.
*The actual product may differ from image shown.
*1ms response time is based on GtoG which means grey to grey.
*VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode).
*The input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.
*Available via firmware update later in 2019.

MODEL

  • Device
    OLED
    Screen Size (cm)
    195cm (77)
  • Resolution
    Ultra HD 3840 x 2160
    Display Type
    Flat
  • BackLight Module
    OLED
    HDR
    4K Cinema HDR
  • Dolby Vision HDR
    Yes
    HDR 10 Pro
    Yes
  • HLG
    Yes
    Advance HDR By Technicolor
    Yes
  • HDR Effect
    Yes
    Analog TV Reception
    Yes
  • Digital TV Reception
    Terrestrial DVB-T2

VIDEO

  • Viewing Angle
    Perfect Viewing Angle
    Wide Color Gamut
    Perfect Color
  • Billion Rich Color
    Yes
    Dimming
    Self Lighting Pixel
  • Perfect Black
    Infinite Contrast
    Picture Master Processor
    α9 Gen 2 Intelligent Processor
  • AI Picture
    Yes
    AI Brightness
    Yes
  • Technicolor Expert Mode (HDR)
    Yes
    HDR Dynamic Tone Mapping
    Pro
  • Professional Game TV
    Yes
    Ultra Luminance
    Ultra Luminance Pro
  • Resolution Upscaler
    4K Upscaler
    Active Noise Reduction
    Quad Step NR
  • Motion Pro
    OLED
    Object Depth Enhancer
    Yes
  • True Color Accuracy
    Pro
    Color Enhancer
    Advanced
  • Picture Mode
    Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, Technicolor Expert, ISF Expert (Bright Room), ISF Expert (Dark Room)
    HEVC Codec
    4K@120P, 10 bit

AUDIO

  • Dolby Digital Decoder
    Yes
    DTS Decoder
    Yes
  • Speaker System
    2.2 Ch Speaker
    Audio Output (rms)
    40W
  • Sub Woofer
    Yes (20W)
    Dolby Atmos
    Yes
  • Sound Type
    Front Firing
    Surround Sound
    Dolby Surround/OLED Surround
  • Clear Voice III
    Clear Voice III
    AI Sound
    Yes
  • AI Acoustic Tuning
    Yes
    Sound Mode
    Standard, Cinema, Clear Voice III, Cricket, Music, Game
  • Bluetooth Audio Playback
    Yes (2 Way Playback)
    Optical Sound Sync
    Yes
  • Wireless Sound Sync (TV to LG Media Device)
    Yes
    Wireless Sound Sync
    Yes
  • WiSA Speakers
    Yes

LG SMART TV

  • Smart TV Platform
    ThinQ AI Smart TV
    ThinQ AI
    Voice Command & Voice Search
  • Google Assistant
    Yes
    Amazon Alexa
    Yes
  • Conversational AI
    Yes
    Launcher (Recent / Home / My Apps)
    Yes
  • Wi-Fi (Built IN/ Optional)
    Yes
    WiFi Direct
    Yes
  • Magic Remote Built IN/Optional
    Yes
    Magic Remote Modes
    4 modes (Universal Control, Point, Wheel, Voice)
  • Direct Keys (Apps)
    Netflix, Amazon Prime Video
    Voice Recognition
    Yes (Speech to text)
  • Voice Recognition - Language
    US English
    Voice Recognition - Usage In
    Voice Command/Search/Web browsing/SNS
  • Smart Phone Remote Controller (Remote App)
    Yes
    App Store
    Yes
  • Cloud Photo & Video
    Yes
    Premium Content (India Specific Apps)
    Yes
  • Full Web Browser
    Yes
    360 VR
    Yes
  • Quick (1 Click) Access
    Yes
    Gallery Mode
    Yes
  • LG Store
    Yes
    Mobile Connection Overlay
    Yes
  • Magic Mobile Connection
    Yes
    AI Functions
    AI Home, AI Recommendation, Intelligent Edit
  • Home Dashboard
    Yes
    Music Player
    Yes
  • Multi View
    Yes
    Apple Air Play
    Yes
  • Apple HomeKit
    Yes
    Operating System
    webOS Smart TV

SMART CONVERGENCE

  • DLNA
    Yes
    Miracast™
    Yes
  • Share & Control
    Yes
    Network File Browser
    Yes

TIME MACHINE**

  • Recording Input Modes
    RF and Composite AV input
    External HDD Recording Support
    Yes
  • Time Shift (On External HDD)
    Yes
    Scheduled Recording
    Yes

USB

  • DivX (SD/HD)
    DivX HD
    Picture
    JPEG, JPS, MPO
  • Audio Codec
    AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X (Refer to manual)
    Subtitle for DivX (Language)
    15 Language (English, French, Spanish, Portuguese, Italian, Vietnamese, Bulgarian, Russian, Maori, Ukrainian, Kazakh, Thai, Hebrew, Arab, Korean)

SPECIAL

  • Smart Energy Saving
    Yes
    e-Manual
    Yes
  • OSD Language
    26
    Simplink (HDMI CEC)
    Yes

TERMINAL SIDE

  • HDMI
    3
    USB
    1
  • HDMI Audio Return Channel (eARC)
    eARC (HDMI 2)

TERMINAL REAR

  • RF In
    1
    Composite In (CVBS + Audio)
    1
  • Component In (Y.Pb,Pr +Audio)
    1 (Composite/Component Common)
    Digital Audio Out (Optical)
    1
  • Headphone Out
    1 (Phone Jack Type)
    LAN
    1
  • HDMI
    1
    USB
    2
  • Bluetooth
    Yes (V 5.0)
    HDMI Version
    HDMI 2.1

SUPPLIED ACCESSORIES

  • Magic Remote
    Yes

POWER

  • Power Supply (Voltage, Hz)
    AC 100~240 V 50-60 Hz

DIMENSION SET

  • Set Weight (without Stand) Kg
    29.9
    Set Weight (With Stand) Kg
    36.5
  • Set Weight (In Carton) Kg
    49.5
    Set WXHXD (without Stand) mm
    1722 x 991 x 56: (7.9)
  • Set WXHXD (with Stand) mm
    1722 x 1047 x 253

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