Our Picks for You 

LG OLED TVs

For over a decade, LG OLED TVs have defined industry-leading innovation. As pioneers in OLED innovation, LG continues to push the boundaries with Brightness Booster Ultimate technology and the alpha 11 processor that deliver Perfect Black, brilliant contrast, and flawless detail.

 

Whether you choose a 4K or 8K OLED model, you’ll enjoy 100% Colour Volume and 100% Colour Fidelity, ensuring exceptional colour accuracy in every scene. Powered by the ever-evolving OLED-dedicated AI processors, visuals and audio are intelligently optimised to suit your space and content.

 

With AI Sound Pro, your TV adjusts audio in real time—whether you're watching high-octane action or quiet dialogue. The webOS smart platform puts your favourite streaming apps like Netflix, Disney+, and YouTube at your fingertips, while Multi-View lets you watch, browse, or game all at once.

 

From gaming-ready features to cinematic immersion, LG OLED TVs combine refined style, ultra-thin profiles, and vibrant performance. Discover sizes and styles that suit your lifestyle—including OLED evo models and Smart TV options.

 

Shop the collection of OLED TVs today!

 

Still early in your TV shopping journey? Read up on the differences between OLED and QNED and OLED and Mini LED TVs to ensure you're choosing the best TV for your needs and budget.

 

 

 

 

FAQ

Q.

What is OLED TV?

A.

OLED (Organic Light-Emitting Diode) TVs feature self-lighting pixels that turn on and off individually, delivering true blacks, "infinite contrast", vibrant colours, and wide viewing angles, especially in dark scenes.

Q.

How OLED TV works?

A.

OLED TVs use self-emitting pixels made of organic compounds that light up when an electric current passes through them. Each pixel turns on or off independently, enabling true blacks, high contrast, and vibrant  colours without the need for a backlight. This technology allows for thinner, more flexible screens, delivering exceptional picture quality and wide viewing angles.

Q.

Is OLED TV worth it?

A.

Yes, OLED TVs are worth it if you want higher value from premium picture quality, especially for movies, sports, and gaming. OLED TVs are often worth the investment because their self-lit pixels can turn off individually, which helps deliver deep blacks, strong contrast, wide viewing angles, and very fast response times for a more immersive viewing experience.

 

That value is usually highest for people who care most about cinematic picture quality, smooth motion, and consistent image quality from different seats in the room. OLED can be a strong investment for darker rooms in particular, where contrast and shadow detail are easier to appreciate.

 

The main trade-off is price. OLED TVs usually cost more than LED or Mini-LED TVs, so they may offer less value for shoppers with tighter budgets. In very bright rooms, some LED or Mini-LED models may also be a better fit depending on your viewing environment.

 

So, is an OLED TV worth it? For many buyers who prioritize picture quality and long-term viewing enjoyment, yes—an OLED TV is worth it.

 

If you want an OLED TV and are considering a premium model, the LG OLED evo G6 is a strong recommendation. It builds on the core reasons OLED TVs are worth it with enhanced brightness and refined picture processing. Powered by next-generational Hyper Radiant Colour Tech, it delivers Perfect Black and Perfect Colour in any light, while the α11 AI Processor Gen3 analyzes content at a granular level, helping preserve stunning 4K detail.* In addition, Reflection-Free Premium certification significantly reduce reflections, maintaining clear and consistent picture quality in both bright and dark environments.**

 

*LG OLED display is verified by UL for delivering black levels ≤0.24nit up to 500lux, based on IDMS Section 11.5 Ring light reflect measurement.

*LG OLED display is verified by UL for delivering colour consistency levels >99% up to 500lux, based on IDMS Sections 11.5 Ring light reflect measurement.

*Actual performance may vary depending on the ambient lighting and viewing environment.

 

**LG OLED display is measured to be under 0.5% reflection using IDMS 11.2.2 sampling-sphere method. Actual results may vary by conditions.

**83/77/65/55-inch OLED G6 only has Reflection Free Premium certification.

Q.

What are the advantages of OLED TVs?

A.

Here are the advantages of OLED TVs:

 

Unmatched Picture Quality:

Self-lighting pixels turn off completely to deliver true black levels.

 

High Contrast:

The combination of deep blacks and vibrant colours creates exceptional contrast.

 

Slim Design:

Ultra-thin and lightweight, offering a sleek, modern look.

 

Wide Viewing Angles:

Maintains picture quality from virtually any angle.

 

Fast Response Time:

Smooth motion—ideal for sports and gaming.

Q.

Which is the best LG OLED TV?

A.

The best LG OLED TV in LG’s 2026 lineup is the LG OLED evo G6. It is LG’s flagship OLED model, designed for the highest level of picture performance, brightness, and gaming features in the 2026 OLED range.

 

Why the LG OLED evo G6 stands out:

  - Hyper Radiant Colour Tech: Featuring our best Alpha 11 AI Processor Gen3, the G6 enhances every aspect of picture quality, delivering exceptional brightness and stunning 4K visuals.

  - UL-Verified Perfect Black & Colour: LG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering consistent black levels and colour performance regardless of lighting conditions.*

  - Certified Reflection-Free Premium: OLED G6 is certified for Reflection-Free Premium, delivering flawless picture quality without reflections in any lighting condition, whether bright or dark.**

  - Gaming Performance: Up to 165Hz (83/77/65/55/48-inch models) delivers sharper, smoother action in every game, while G-Sync Compatible, AMD FreeSync Premium, and VRR keep motion stable and tear-free with ultra-low input lag.***

 

Other LG OLED TVs in 2026:

  - LG OLED evo C6: A strong all-around choice, balancing premium quality and value.

  - LG OLED B6: A great entry-level option for those stepping into the OLED experience.

 

*LG OLED display is verified by UL for delivering black levels ≤0.24nit up to 500lux, based on IDMS Section 11.5 Ring light reflect measurement.

*LG OLED display is verified by UL for delivering colour consistency levels >99% up to 500lux, based on IDMS Sections 11.5 Ring light reflect measurement.

*Actual performance may vary depending on the ambient lighting and viewing environment.

 

**LG OLED display is measured to be under 0.5% reflection using IDMS 11.2.2 sampling-sphere method. Actual results may vary by conditions.

**83/77/65/55-inch OLED G6 only has Reflection Free Premium certification.

 

***It only works with games or PC inputs that support 165Hz.

***165Hz is applied to 83/77/65/55/48-inch of OLED G6, while 120Hz is applied to 97-inch of OLED G6.

***NVIDIA G-Sync compatible with RTX 20, RTX 30, RTX 40 and GTX 16 graphics cards. Older GPUs do not support G-Sync compatibility.

Q.

Are OLED TV good for gaming?

A.

Yes, OLED TVs are good for gaming. In fact, OLED TVs are especially good for gaming because they offer very fast response times, low input lag, VRR support, and strong contrast for a smoother and more immersive gaming experience.

 

For gaming, OLED TVs can help reduce motion blur and screen tearing while making dark scenes look clearer and more detailed. Their self-lit pixels produce deep black levels and rich contrast, which can make console and PC games feel more vivid. Features like VRR and ALLM also help make gameplay feel more responsive.

 

OLED TVs are a strong choice for gaming if you want:

- Fast response time for clearer motion

- Low input lag for responsive control

- VRR and ALLM support for smoother gameplay

- Deep contrast for more immersive visuals

 

If you want a more advanced OLED TV for gaming, the LG OLED evo G6 is worth considering. It offers a near-instant 0.1ms response time and ALLM for sharp, controlled reactions.* It supports 4K gaming at up to 165Hz (83/77/65/55/48-inch models) with VRR, NVIDIA G-SYNC Compatible, and AMD FreeSync Premium, delivering ultra-smooth, stable gameplay with minimal tearing.** For deeper immersion, HGiG and ClearMR 10000 (83/77/65/55/48-inch models) help maintain clear and accurate visuals in fast-moving scenes.***

 

*LG OLED displays been certified as "0.1 response times (Gray to Gray) and Qualified Gaming Performance" by Intertek.

 

**It only works with games or PC inputs that support 165Hz.

**165Hz is applied to 83/77/65/55/48-inch of OLED G6, while 120Hz is applied to 97-inch of OLED G6.

**NVIDIA G-Sync compatible with RTX 20, RTX 30, RTX 40 and GTX 16 graphics cards. Older GPUs do not support G-Sync compatibility.

 

***HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.

***Support for HGiG may vary by country.

***83/77/65/55/48-inch of OLED G6 only has ClearMR 10000 certification.

***ClearMR is a certification program of VESA to evaluate the motion blur performance of the display.

Q.

Which high-performance TVs are ideal for minimizing reflection during the day?

A.

For minimizing reflection during the day, the LG OLED evo G6 is an advanced choice for bright-room viewing. Its Hyper Radiant Colour Tech helps deliver stunning 4K visuals while maintaining low reflection in any environment. 

Certified Reflection-Free Premium ensures consistent Perfect Black, even in a bright room — with reflections significantly reduced, helping maintain black depth and colour precision.*  Unlike conventional matte OLED displays that diffuse or absorb incoming light, Reflection-Free Premium preserves optimal light transmittance, protecting contrast and colour fidelity. Picture performance stays clear and consistent  in any lighting. 

Brightness Booster Ultra delivers up to 3.9x higher peak brightness compared to conventional OLED (83/77/65/55-inch models), making the screen look clearer and brighter during daytime viewing.** UL-verified Perfect Black and Perfect Colour keep contrast deep and colour vivid and accurate.*** Combined, these technologies deliver consistently vivid highlights and clear detail under any conditions.

 

*LG OLED display is measured to be under 0.5% reflection using IDMS 11.2.2 sampling-sphere method. Actual results may vary by conditions.

*83/77/65/55-inch OLED G6 only has Reflection Free Premium certification.

 

**Brightness may vary based on model, screen size and market region.

**Peak brightness is 3.9X brighter than conventional OLED @3% window by Internal measurements.

**X3.9 Brighter applies to 83/77/65/55-inch OLED G6 models, while X2.1 Brighter applies to the 48-inch OLED G6 model. 

 

***LG OLED display is verified by UL for delivering black levels ≤0.24nit up to 500lux, based on IDMS Section 11.5 Ring light reflect measurement.

***LG OLED display is verified by UL for delivering colour consistency levels >99% up to 500lux, based on IDMS Sections 11.5 Ring light reflect measurement.

***Actual performance may vary depending on the ambient lighting and viewing environment.

Q.

Which models deliver the brightest screens for premium home cinema setups?

A.

For premium home cinema setups focused on standout screen brightness, the LG OLED G6 is the one to look at. It features Brightness Booster Ultra for up to 3.9x higher peak brightness compared to conventional OLED (83/77/65/55-inch models), powered by the Alpha 11 AI Processor Gen3's Light Boosting Algorithm and Light Control Architecture, helping reveal more vivid highlights and clearer detail for cinematic viewing.* 

For bright-room home theater use, UL-verified Perfect Black and Perfect Colour deliver strong contrast performance across different lighting conditions.** Certified Reflection-Free Premium helps maintain consistent picture quality, even in a bright room. In rooms with daytime viewing, its reflection-control and brightness technologies help deliver a consistent viewing experience.***

 

*Brightness may vary based on model, screen size and market region.

*Peak brightness is 3.9X brighter than conventional OLED @3% window by Internal measurements.

*X3.9 Brighter applies to 83/77/65/55-inch OLED G6 models, while X2.1 Brighter applies to the 48-inch OLED G6 model.

 

**LG OLED display is verified by UL for delivering black levels ≤0.24nit up to 500lux, based on IDMS Section 11.5 Ring light reflect measurement.

**LG OLED display is verified by UL for delivering colour consistency levels >99% up to 500lux, based on IDMS Sections 11.5 Ring light reflect measurement.

**Actual performance may vary depending on the ambient lighting and viewing environment.

 

***LG OLED display is measured to be under 0.5% reflection using IDMS 11.2.2 sampling-sphere method. Actual results may vary by conditions.

***83/77/65/55-inch OLED G6 only has Reflection Free Premium certification.

 

 

Q.

What are the available size options for LG OLED TV?

A.

The available size options for LG OLED TVs in the 2026 lineup are 42, 48, 55, 65, 77, 83, and 97 inches, depending on the series.*

 

- LG OLED evo G6: 48, 55, 65, 77, 83, 97 inches

- LG OLED evo C6: 42, 48, 55, 65, 77, 83 inches

 

*Availability of specific LG OLED TV sizes may vary by retailer and region.

Q.

Is burn-in still a problem with OLED TVs?

A.

Burn-in is no longer a major day-to-day concern for most users under normal viewing conditions, although it remains a technical possibility for OLED TVs. As the No.1 OLED TV brand for 13 consecutive years, LG leverages its extensive expertise to offer the LG OLED Care program (OLED Care+), which incorporates 13 specialized protective algorithms.*

The LG OLED Care+ automatically analyzes your viewing environment and suggests safer viewing practices without requiring any manual settings. In situations that may put strain on the panel, LG’s unique protection technologies activate automatically to safeguard your display. With full confidence in its burn-in management systems, LG OLED even provides up to a 5-year panel warranty (terms apply) with coverage varying by country, enabling a premium viewing experience with total peace of mind.

 

*LG OLED TV has been ranked No.1 selling OLED TV Brand for 13 consecutive years by Omdia. (2013–2025)

*In the first year of the warranty, panels, parts, and labor are covered. From the second through the fifth year, only panel parts are covered. Other parts and labor will be charged separately. Warranty coverage is subject to applicable terms and conditions.

*OLED Care+ applies to OLED W6, G6.

Become an LG Member

Enjoy all the benefits of FREE LG membership, from special discounts to exclusive services and offers.

Welcome Voucher

Get 5% off your first purchase when you join

Exclusive Pricing

Receive an extra 2% membership discount

Free Delivery

On all orders purchased on LG.com

Additional fees may apply based on region

1) Welcome 5% Discount Voucher - Receive a Welcome Voucher giving a 5% discount on your first purchase when you join. Voucher is only valid for products, including accessories, purchased online at lg.com/uk. Voucher code must be applied to shopping cart to redeem this offer. Welcome voucher is valid for the first 90 days since sign-up. Welcome voucher may not be valid in conjunction with other offers.

2) Membership Discount - For your purchases as an LG.com Member, you receive a 2% membership discount to redeem in the LG online store for all orders. This is valid as long as the LG membership policy is maintained.

3) Free Delivery for members- Products can only be delivered within UK area. Delivery of the Product(s) does not include installation, except where we expressly specify otherwise at the time of ordering on our LG Online Store. LG provides free delivery service to members only.