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See How Good LG CineBeam Can Be

LG CineBeam projectors aim to make home cinema easier and more enjoyable without
sacrificing any quality or convenience.

LG CineBeam AI ThinQ – HU85LA

Experience breath-taking home cinema through very new LG 4K Ultra Short Throw CineBeam HU85LA. Set up your own theater anywhere just by wall.

LG 4K UHD Laser CineBeam – HU80KA

Experience a truly cinematic viewing environment with a versatile and transforming design for custom installation in your home.

Choosing LG CineBeam

*LG provided or loaned products in exchange for reviews.

Innovative Achievements of
LG CineBeam

  • "The LG Electronics HU80KA is by far the most unique and original 4K projector to hit the market so far – there is quite literally nothing else like it."


    Product Review

    LG HU80KA Laser 4K Home Theater

    The LG Electronics HU80KA is by far the most unique and original 4K projector to hit the market so far - there is quite literally nothing else like it.

  • "To build a true home theater easily, grab LG's HU80KA and don't look back."


    "LG rewrote the rules for projectors with the portable, dead-simple HU80KA."

*©2018 TIME USA,LLC. All rights reserved. Used under license.TIME and TIME USA,LLC are not affiliated with, and do not endorse products or services of LG Electronics.

Keep Getting Smarter

See How Good LG CineBeam Innovates

The LG CineBeam team strives to make innovative and useful products for you.
Check out some of their amazing stories.

Story of Designer

- Enbong Lee

Draw the User Experience
for Usability

Putting more weight on practicality. We wanted to design a product that can be
widely and generally used.

Story of Software Developer

- Jinho Lee

Put Ourselves in Our
Customers' Shoes

The LG CineBeam team was the first in the field to integrate a
TV operating system and webOS.

Story of Optical Lens Developer

- Heechul Shin

Greater Attention to Detail

Efforts to innovate usability continue. Ultra Short Throw was very new
attempts as a result of the challenge.


See Full Stories of LG CineBeam


We chose user-friendliness as our primary goal, because emotive design can't encompass everything.

We wanted to create a device that blends in naturally and can be conveniently used at any moment. An emotive design may lose it's meaning and look awkward when the projector plays a video whose atmosphere differs from the projector's design. Thus, we decided to focus on practical and functional design aspects so viewers can allow themselves to be captivated and fully enjoy the video. That decision has paid off. Our design philosophy is evident not only in the projector's appearance but also in its remote control, sockets, knobs, and touchpad. Anyone can enjoy watching videos quickly and conveniently after just one use, and it's all because of LG CineBeam's  design.
Team Story 1

Is there such a thing as an AI-enabled projector? – Of course, it's already been realized by LG!

Everything from our TVs, smartphones, refrigerators, washing machines to vacuum cleaners are now powered by AI. Why shouldn't projectors be smart devices, too? Following the trends of the ever-evolving smart device market, for LG CineBeam, we also focused on achieving software innovation by analyzing our users' environments and taking into account their usage behaviors. LG CineBeam has become the first device loaded with smart TV platforms. With the integration of AI-enabled and server-based ThinQ, users can quickly get familiarized with all the features that LG CineBeam has to  offer.
Team Story 2

Technological know-how from 8 years of dedicated experience in optics gave birth to innovation.

It takes a long time to introduce new technology in the optics field. After joining the company, I immersed myself in published reviews on optical studies for about 8 years. Such studies used to solely focus on new technologies that will be introduced in the near future, so they weren't directly related to product mass production. This trend, however, has gradually shifted. All the studies on ultra-slim products developed based on miniaturization, Ultra Short Throw optics development, application of lasers to miniaturization, etc. have led to the optical innovation. It is the fruit born out of relentlessly conducting in-depth studies on optical design. We endured repeated challenges without giving in to failure over the past years in pursuit of our goal to realize new optical innovation. Eventually, we succeeded in developing LG CineBeam, which uses a laser light source instead of halogen. It has been praised for opening new horizons for light source, lens, color correction and grading technologies.
Team Story 3

LG CineBeam Line-up

Make Your Story with
LG CineBeam


  • HU85LA

    UST(T/R 0.19), 4K UHD, 2,700ANSI, ThinQ AI, webOS4.5



See How Good LG CineBeam Can Be

LG CineBeam projectors aim to make home cinema easier and more enjoying without sacrificing any quality or convenience.

LG CineBeam AI ThinQ – HU85LA

Experience breath-taking home cinema through very new LG 4K Ultra Short Throw CineBeam HU85LA. Set up your own theater anywhere just by wall.

LG 4K UHD Laser CineBeam – HU80KA

Experience a truly cinematic viewing environment with a versatile and transforming design for custom installation in your home.

Why I Chose LG CineBeam

*LG provided or loaned products in exchange for reviews.

Innovative Achievements of
LG CineBeam

"The LG Electronics HU80KA is by far the most unique and original 4K projector to hit the market so far – there is quite literally nothing else like it."

Product Review

LG HU80KA Laser 4K Home Theater

The LG Electronics HU80KA is by far the most unique and original 4K projector to hit the market so far - there is quite literally nothing else like it.
Read on ProjectorCentral.com

"To build a true home theater easily, grab LG's HU80KA and don't look back."

"LG rewrote the rules for projectors with the portable, dead-simple HU80KA."

Product Review

LG HU80KA Laser Projector Review

A reliable reviewer describes the experience with LG 4K UHD Laser CineBeam HU80KA in the most graphic detail.
Read on DigitalTrends.com
Award 3 Award 4 Award 1 Award 2

*©2018 TIME USA,LLC. All rights reserved. Used under license. TIME and TIME USA,LLC are not affiliated with, and do not endorse products or services of LG Electronics.


Keep Getting Smarter

See How Good LG CineBeam Innovates

The LG CineBeam team strives to make innovative and useful products for you. Check out some of their amazing stories.

story of designer, Enbong Lee

Story of Designer

- Enbong Lee

Story of Software Developer, Jinho Lee
Story of Optical Lens Developer, Heechul Shin

Story of Optical Lens Developer

- Heechul Shin

See Full Stories of LG CineBeam


We chose user-friendliness as our primary goal, because emotive design can't encompass everything.

We wanted to create a device that blends in naturally and can be conveniently used at any moment. An emotive design may lose it's meaning and look awkward when the projector plays a video whose atmosphere differs from the projector's design. Thus, we decided to focus on practical and functional design aspects so viewers can allow themselves to be captivated and fully enjoy the video. That decision has paid off. Our design philosophy is evident not only in the projector's appearance but also in its remote control, sockets, knobs, and touchpad. Anyone can enjoy watching videos quickly and conveniently after just one use, and it's all because of LG CineBeam's  design.
Team Story 1

Is there such a thing as an AI-enabled projector? – Of course, it's already been realized by LG!

Everything from our TVs, smartphones, refrigerators, washing machines to vacuum cleaners are now powered by AI. Why shouldn't projectors be smart devices, too? Following the trends of the ever-evolving smart device market, for LG CineBeam, we also focused on achieving software innovation by analyzing our users' environments and taking into account their usage behaviors. LG CineBeam has become the first device loaded with smart TV platforms. With the integration of AI-enabled and server-based ThinQ, users can quickly get familiarized with all the features that LG CineBeam has to  offer.
Team Story 2

Technological know-how from 8 years of dedicated experience in optics gave birth to innovation.

It takes a long time to introduce new technology in the optics field. After joining the company, I immersed myself in published reviews on optical studies for about 8 years. Such studies used to solely focus on new technologies that will be introduced in the near future, so they weren't directly related to product mass production. This trend, however, has gradually shifted. All the studies on ultra-slim products developed based on miniaturization, Ultra Short Throw optics development, application of lasers to miniaturization, etc. have led to the optical innovation. It is the fruit born out of relentlessly conducting in-depth studies on optical design. We endured repeated challenges without giving in to failure over the past years in pursuit of our goal to realize new optical innovation. Eventually, we succeeded in developing LG CineBeam, which uses a laser light source instead of halogen. It has been praised for opening new horizons for light source, lens, color correction and grading technologies.
Team Story 3
Make your story with LG CineBeam

LG CineBeam Line-up

Make Your Story with
LG CineBeam

HU85LA

UST(T/R 0.19), 4K UHD, 2,700ANSI, ThinQ AI, webOS4.5


HU80KA

4K UHD, 2,500ANSI, webOS3.5