Learn More about The Power of SELF-LIT PiXELS

A stunning view from space of an eclipse of the earth and the sun is shown through a LG OLED TV frame

Why SELF-LIT PiXELS?

Longing for the beauty of a star-filled night sky?

If you watch on a typical LED TV, the black isn't dark enough and the stars aren't clear enough. This is because LED TVs can only turn off certain lighting zones, resulting in a 'halo' effect.

By contrast, LG OLED TVs have self-lit pixels that can illuminate one by one.
This creates a completely black sky, and sharper, clearer stars. This is what self-lit pixels can present. When you see it firsthand, you'll realise there are LG OLED TVs, and there is everything else.

Side by side simulation of LED/LCD and LG OLED showing a star-filled night sky to compare perfect black reproducibility

*Screen images simulated.

The secret behind picture quality is display technology.
Backlit LCD/LED TVs pass light through a filter to show colors on the actual display — that interference causes distortion.

LG OLED TVs have self-lit pixels that illuminate one by one
to ensure richness of color and contrast without interference.

Top and bottom comparison of backlit LED/LCD TV versus self-lit OLED TV that shows how the each display layers composed

What's possible with SELF-LIT PiXELS?

Father and son watching a dinosaur documentary on a large screen TV

More expressive cinema

LG OLED TVs have individual self-lit pixels that create infinite contrast and the Perfect Black. You can see the richness in colors, and all the small details and textures revealed in every scene.

Man in a dark room, sitting on a racing game seat, in front of a large TV playing a racing game

More responsive gaming

Self-lit pixels ensure better image quality for HDR gaming, and its fast response time lets you take full advantage of G-SYNC compatibility.

People are watching a football game with the backdrop of a view of the entire stadium on a large TV

More realistic sport

LG OLED TVs show every small movement and facial expression without any color shift, blur, or flicker. In addition to their stunning picture quality, self-lit pixels offer an equally great view from wide viewing angles.

Woman enjoying an abstract artwork on a Gallery Design TV

More artistic lifestyle

LG OLED TVs with self-lit pixels can become thinner and lighter. Without the need for backlight, LG OLED keeps proving that the impossible is possible. See the paper-thin, futuristic design that goes beyond all expectations.

Learn more about gallery design, gx

Experience TV like never before

Display technology matters

TV professional YouTuber

Extrashot

"From this comparison (blind test of 4K OLED vs 8K LED),
when it comes to displays, the resolution doesn't mean quality."

A portrait of the Tech influencer, Adam Savage

Tech YouTuber / 4.83M fans

Adam savage's tested

"HDR is bigger than resolution. LCD-LED TVs contrast and black level isn't quite up there with LG OLED."

Side by side TV display comparison of the 4K OLED versus 4K LCD

Tech YouTuber / 5.28M fans

JerryRigEverything

"Those millions of self-lit pixels on the OLED panel are what gives you more control over the image."

SELF-LIT PiXELS take 8K to new levels

REAL 8K adds such believable texture to every scene that it feels like the actors are performing right in front of you. This is achieved by more than 100 million self-lit subpixels* that bring every single detail to life on a huge 88-inch screen — even at wide angles.

Learn more about 8K TV

*Calculation based on multiplying 8K resolution (7680x4320) and four sub-pixels.

Honored with major awards

LG continues to establish a strong foothold in the OLED TV Market with impressive, industry-topping sales in 2019.

*“Source - Omdia. Unit shipments, 2013-2019. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk.”

"8 consecutive years of CES innovation awards"

The mark of CES Best of Inovation Award winner in video display category for 65RX

CES 2020 Best of Innovation Award Winner

in Video Displays Category, 65RX

CES 2020Innovation Awards Honoree

in Digital Imaging or Photography, 88ZX

CES 2020Innovation Awards Honoree

in Video Displays Category, 88ZX

*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.