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By LG IN
Buying a TV for the first time or looking for a basic TV upgrade – this is the list that puts together the best LG TV under 40000 easing out the decision. No need to wade through spec sheets that mean nothing to a first-time buyer — here is exactly what LG offers in this bracket, and what differs between the options.
Every model here sits in LG's 80 cm (32) AI Smart TV range — HD resolution, powered by the α5 AI Processor Gen9, and running the same webOS 26 with LG Channels, Multi AI Search (Google Gemini), and much more. Here is the full lineup.
This is the most complete model in the under low to mid budget bracket — the one to check first if built-in AI features matter to you. AI Chatbot, Multi AI Search, AI Voice ID, and a lot more – accomplish all with AI Magic Remote*. It also carries Dolby Atmos support and HDR10 Pro tuning on top of the α5 AI Processor Gen9, giving noticeably fuller sound and contrast.
*AI Magic Remote is sold separately and is not included with the TV. Voice Commands & Certain AI features require AI Magic Remote.
A maverick with picture and sound, having α5 AI Processor Gen9, HDR10 Pro tuning, Dolby Atmos support, LG 32LB657BPLA can be a good fit. The AI Magic Remote comes with a motion sensor and scroll wheel, click, drag, and drop, so you can use it like an air mouse or simply speak for voice commands. This could be an ideal pick in the basic segment for a household looking for simple press and play functionality.
The LG 32LB653BPLA has Dolby Atmos and the α5 AI Processor Gen9, also featuring webOS bringing advanced AI experiences—powered by Google Gemini. It sits as the practical middle option — full sound tuning, great processor, and webOS 26 experience, at a worthy price point.
LG 32LB651BPLA features AI Sound Pro's virtual surround up-mixing from its 2.0 channel speakers. Picture side, it keeps the α5 AI Processor Gen9, HDR10, and Dynamic Tone Mapping, similar to the other models above. A sound bar pairs well here if home theatre audio matters more to you. Explore LG TV Soundbar options here.
This is highly accessible entry in LG's current 81.28 cm (32) Smart TV lineup. It keeps HDR10 Pro tuning and Dynamic Tone Mapping for contrast, runs webOS 26 with the full AI Hub (Multi AI Search, AI Concierge, AI Voice ID all work once you add an AI Magic Remote), and is built for a bedroom, kitchen, or study — anywhere a straightforward, no-fuss Smart TV does the job.
For this budget, there is no wrong pick among LG's 81.28 cm (32) Smart TVs — only a better fit for the room. Want everything working out of the box: the 32LB659BPLA. Want the same picture and sound: the 32LB657BPLA or 32LB653BPLA. Need the simplest, most affordable Smart TV in the house: the 32LB651BPLA or 32LB650BPLA. If your room and budget can stretch further, LG's QNED and OLED ranges above 1 lakh are worth a look too. You can check complete smart TV range by LG for a more detailed comparison.
#Please note that prices and offers on LG website change often, so check the current price on each product page before deciding. Features differ model to model, check the models carefully before buying.
A. OLED 4K TV combines two separate things: OLED is the panel technology, where each pixel lights up and switches off individually for true blacks and sharp contrast, and 4K refers to the resolution, roughly 8.3 million pixels for crisp detail. None of the models in this under 40000 list are OLED— they are HD Smart TVs, a different, more affordable tier. If OLED 4K is what you are after, that moves the budget conversation closer to 1 lakh and above.
A. LED TV describes the backlighting; Smart TV describes the software on top of it — so an LG Smart TV is usually an LED (or Mini LED, or OLED) panel running webOS. Look for a capable processor (α5 AI Processor Gen9 here), an app store with your streaming services pre-loaded, HDR support for better contrast, and voice search. All five models in this list are Smart TVs with these basics covered.
A. LG has been recognised as India's No. 1 TV brand of the Year multiple times, and a Digit Top Appliance Award winner, across several models. Brand rankings shift year to year and vary by data source, so it is worth checking current reports — but LG's webOS platform is consistently rated among the highly user-friendly smart TV systems available.
A. The safest route is to compare the model's listed price directly on LG website against major retailers like Amazon, Flipkart, and Reliance Digital, since offers and cashback deals rotate frequently. Prices on this list vary depending on features, so match the exact model number (for example 32LB659BPLA vs 32LB650BPLA) before comparing, since even a one-digit difference changes the specification.
A. Yes — at that budget, LG's QNED Mini LED and OLED ranges come into play, a real step up from the HD Smart TVs on this list. Models like the 55QNED82BLA (QNED evo Mini LED with Dolby Vision and 144Hz VRR gaming) and the OLED55B6PLA (self-lit OLED panel) are worth comparing if your budget allows the stretch.
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