","subscribeText":"Subscribe ","subscribeCheckoutPageUrl":"/uk/subscribe/checkout/","subscribeCartPageUrl":"/uk/subscribe/cart/","subscribePerMonth":"Per month","subscribeYearsPeriod":"{period} years {option}","subscribePdpPageUrl":"/lgsubscribe","subscribePbpPageUrl":"/lgsubscribe-buy","subscribeOnetimePurchase":"Or One time Purchase","subscribeIntroTextDefault":"Subscription from {price}{payment} with free {period} year {option}","subscribeCareText":"care","subscribeWarrantyText":"warranty ","enablePlpDisplayTypeImprovements":true,"enablePlpCardTypeImprovements":false,"enablePdpVisualImprovements":true,"viewModeText":"View mode","listDefaultText":"List Default","listChangeText":"List Change","pvprText":"","pvprTooltipText":"","heurekaApiKey":"","enableGuestPriceToVIPGroup":false,"guestPriceLabel":"Guest Price","pvprTooltipFlag":false,"enableIntangibleProduct":true,"bestCareBuyPagePath":"/content/lge/in/en/lg-best-care/buy-lg-best-care","deliveryInfoText":"","addOnBundleNonSkuTextUseFlag":false,"addOnBundleNonSkuText":"","buyMoreText":"Buy more","qtyText":"Qty","nextText":"Next","previousText":"Previous","selectYourGiftText":"Select your gift","giftForYouText":"Gift for you","inTransitStartFromText":"Shipment will start from","installmentImgSrc":"mkt_installment_img_src","ehfPopupUseFlag":false,"ehfPopupText":"Plus $5 EHF","ehfPopupTitle":"Environmental Handing Fee (EHF)","ehfPopupBody":"EHFs vary by product and province. The final fee will be calculated after you enter your postal code at checkout. Click here for more information (FAQ) at Frequently Asked Questions - Support & Help | LG CA","subscribeSDText":"Selected {N} months only ","subscribeCDText":"Buy more, Save more! ","subscribeCDValue":"off ","subscribeSingleDCIntroText":"Subscription from {price}/ selected {N} months only with free {period}year care "}" data-tag-flag-config="{"FLASH SALE":{"name":"FLASH SALE","color":"font-red"},"NCEMI":{"name":"NCEMI","color":"font-red"},"CASHBACK":{"name":"CASHBACK","color":"font-red"},"10% DISCOUNT":{"name":"10% DISCOUNT","color":"font-red"},"15% DISCOUNT":{"name":"15% DISCOUNT","color":"font-red"},"20% DISCOUNT":{"name":"20% DISCOUNT","color":"font-red"},"25% DISCOUNT":{"name":"25% DISCOUNT","color":"font-red"},"30% DISCOUNT":{"name":"30% DISCOUNT","color":"font-red"},"35% DISCOUNT":{"name":"35% DISCOUNT","color":"font-red"},"40% DISCOUNT":{"name":"40% DISCOUNT","color":"font-red"},"45% DISCOUNT":{"name":"45% DISCOUNT","color":"font-red"},"50% DISCOUNT":{"name":"50% DISCOUNT","color":"font-red"},"PRODUCT OF THE YEAR":{"name":"PRODUCT OF THE YEAR","color":"font-black"},"EXCLUSIVE":{"name":"EXCLUSIVE","color":"font-red"},"Combo Offer":{"name":"Combo Offer","color":"font-red"},"TV Combo Offer":{"name":"TV Combo Offer","color":"font-red"},"Audio Combo Offer":{"name":"Audio Combo Offer","color":"font-red"},"Refrigerators Combo Offer":{"name":"Refrigerators Combo Offer","color":"font-red"},"Dishwasher Combo Offer":{"name":"Dishwasher Combo Offer","color":"font-red"},"Washing Machines Combo Offer":{"name":"Washing Machines Combo Offer","color":"font-red"},"Water Purifiers combo Offer":{"name":"Water Purifiers combo Offer","color":"font-red"},"Air Conditioners Combo Offer":{"name":"Air Conditioners Combo Offer","color":"font-red"},"Special Discount":{"name":"Special Discount","color":"font-red"},"FREE 1 YEAR AMC":{"name":"FREE 1 YEAR AMC","color":"font-red"},"BUY WITH BEST CARE- AMC":{"name":"BUY WITH BEST CARE- AMC","color":"font-red"},"Free Stainless Steel Bottle":{"name":"Free Stainless Steel Bottle","color":"font-black"},"10% Additional Off Using Code":{"name":"10% Additional Off Using Code","color":"font-black"},"Welcome Voucher":{"name":"Welcome Voucher","color":"font-red"},"Exclusive Voucher":{"name":"Exclusive Voucher","color":"font-red"},"Exclusive Offer":{"name":"Exclusive Offer","color":"font-red"},"Test Exclusive Offer":{"name":"Test Exclusive Offer","color":"font-red"},"GST Reduction 28% to 18%":{"name":"GST Reduction 28% to 18%","color":"font-red"},"GST Change 28% to 18%":{"name":"GST Change 28% to 18%","color":"font-red"},"GST Savings 28% to 18%":{"name":"GST Savings 28% to 18%","color":"font-red"},"₹500 Gift Voucher":{"name":"₹500 Gift Voucher","color":"font-red"},"₹1000 Gift Voucher":{"name":"₹1000 Gift Voucher","color":"font-red"},"₹1500 Gift Voucher":{"name":"₹1500 Gift Voucher","color":"font-red"},"₹2000 Gift Voucher":{"name":"₹2000 Gift Voucher","color":"font-red"},"₹3000 Gift Voucher":{"name":"₹3000 Gift Voucher","color":"font-red"},"₹4000 Gift Voucher":{"name":"₹4000 Gift Voucher","color":"font-red"},"Coming Soon":{"name":"COMING SOON","color":"font-black"},"Pre Order":{"name":"PRE ORDER","color":"font-red"},"New":{"name":"NEW","color":"font-black"},"Award":{"name":"AWARD","color":"font-black"},"Sale":{"name":"SALE","color":"font-red"},"BESTSELLERS":{"name":"BEST SELLER","color":"font-red"},"Best Seller":{"name":"BEST SELLER","color":"font-red"},"Recommend":{"name":"RECOMMEND","color":"font-red"},"Online Only":{"name":"ONLINE ONLY","color":"font-red"},"VIP Only":{"name":"VIP ONLY","color":"font-red"},"Promotion":{"name":"PROMOTION","color":"font-red"},"BUY 1 GET 1":{"name":"BUY 1 GET 1 FREE","color":"font-red"},"Bundle":{"name":"BUNDLE","color":"font-red"},"Limited Quantity":{"name":"LIMITED QUANTITY","color":"font-red"},"Warehouse Sale":{"name":"WAREHOUSE SALE","color":"font-red"},"Time Deal":{"name":"TIME DEAL","color":"font-black"},"Black Friday Offer":{"name":"BLACK FRIDAY OFFER","color":"font-red"},"Holiday Offer":{"name":"HOLIDAY SPECIAL","color":"font-red"},"Cyber day":{"name":"CYBER DAY","color":"font-red"},"Cyber Day":{"name":"CYBER MONDAY","color":"font-red"},"Cyber":{"name":"CYBER MONDAY","color":"font-red"},"Mother's Day Offer":{"name":"MOTHER'S DAY OFFER","color":"font-red"},"One Day Offer":{"name":"ONE DAY OFFER","color":"font-red"},"Seasonal Offer":{"name":"SEASONAL OFFER","color":"font-red"},"New Year Offer":{"name":"NEW YEAR OFFER","color":"font-red"},"Weekend Offer":{"name":"WEEKEND OFFER","color":"font-red"},"Boxing Day Offer":{"name":"BOXING DAY OFFER","color":"font-red"},"Christmas Offer":{"name":"CHRISTMAS OFFER","color":"font-red"},"Advent Offer":{"name":"ADVENT OFFER","color":"font-red"},"Member Day Offer":{"name":"MEMBER DAY OFFER","color":"font-red"},"Prime Day":{"name":"PRIME DAY","color":"font-red"},"Father's Day Offer":{"name":"FATHER'S DAY OFFER","color":"font-red"},"IFA Offer":{"name":"IFA OFFER","color":"font-red"},"Coupon Available":{"name":"COUPON AVAILABLE","color":"font-red"},"Special Coupon":{"name":"SPECIAL COUPON","color":"font-red"},"Discontinued":{"name":"DISCONTINUED","color":"font-red"},"Limited-time Deal":{"name":"LIMITED-TIME DEAL","color":"font-red"},"Special Deal Model":{"name":"SPECIAL DEAL MODEL","color":"font-red"},"Member Only":{"name":"MEMBER ONLY","color":"font-red"},"Package Deal":{"name":"PACKAGE DEAL","color":"font-red"},"Black Friday":{"name":"BLACK FRIDAY","color":"font-red"}}" data-pay-icons="{"paymentModes":[],"iconRootPath":"/content/dam/lge/common/payment-icons"}" data-time-zone="">
We use cookies, including cookies from third parties, to enhance your user experience and the effectiveness of our marketing activities. These cookies are performance, analytics and advertising cookies, please see our Privacy and Cookie policy for further information. If you agree to all of our cookies select “Accept all” or select “Cookie Settings” to see which cookies we use and choose which ones you would like to accept.
Cookies Setting
Absolutely Necessary Cookies
These are cookies that are absolutely essential to running a website. This category of cookies cannot be disabled.
Functional Cookies
These cookies are used to provide you with convenient functions, such as product reviews and product video playback, during your web browsing, they also enable interaction with social media accounts.
Social media
Connect with your social channels to share LG Technology with friends for example on Facebook and Twitter.
Analytics Cookies
These cookies allow our website to keep improving functions through website traffic analysis and to suggest personalized content for you.
Advertising Cookies
These cookies enable us to show you ads and other content that we think is most attuned to your interests and digital behavior.
Updates to LG Electronics Service Privacy Policy (09/25/2025) Learn more
An image of the Alpha 7 square chip with lines of light radiating away from it on a black background.
α7 Gen4 AI processor
*
Discover a more powerful TV experience with the α7 Gen4 AI processor.
AI picture
Taking picture from good to great.
The α7 Gen4 AI Processor automatically recognizes content genre and your ambient lighting conditions and then optimizes screen settings accordingly. Each automatic adjustment delivers crisp, high-quality visuals that ensure an improved TV experience.
*AI Picture will not work with any copyright-protected content on OTT services.
Auto genre selection
Bring out the best in every genre.
The processor analyzes the type of content — movies, sports, animation, or standard — and automatically adjusts the picture and sound to best suit the genre.
LG α7 Gen4 AI Processor Auto Genre Selection
AI brightness control
A brilliant display, day or night.
AI Brightness Control automatically adjusts tone mapping and screen brightness based on the ambient lighting conditions. The screen brightens in bright environments and darkens in darker environments to reduce halo effect and improve clarity. These automatic adjustments optimize the display, ensuring your content always looks amazing.
The α7 Gen4 AI Processor analyzes audio sources and optimizes sound based on the content you're watching and the position of the TV within your space. It also up-mixes audio channels for an all-round better audio experience.
LG α7 Gen4 AI Processor AI Sound
Virtual surround 5.1 up-mix
Transform your sound.
The AI algorithm up-mixes 2-channel sound to deliver a more immersive virtual 5.1 surround sound experience. The resulting audio is richer for an improved listening experience.
LG α7 Gen4 AI Processor Virtual Surround 5.1
Adaptive sound control
Sound as it should be.
The processor recognizes whatever you're watching, whether it's dramas, sports, movies, news, or music, then optimizes the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.
LG α7 Gen4 AI Processor Adaptive Sound Control
AI acoustic tuning
An acoustic tune-up.
The size of the room, the position of the TV, and where you're sitting are detected through the Magic Remote. The processor then tunes and balances the sound to fit your space.
The restocking notification has already been updated.
Environmental Handing Fee (EHF)
EHFs vary by product and province. The final fee will be calculated after you enter your postal code at checkout. Click here for more information (FAQ) at Frequently Asked Questions - Support & Help | LG CA
Sign In to Create Your Wishlist
Add items to your wishlist so you can easily find them when you return to LG.com. Its an easy way to keep track of that special something Youve had your eye on or save gift ideas for friends and family.