LG α7 Gen4 AI processor price and specifications

An image of the Alpha 7 square chip with lines of light radiating away from it on a black background.

α7 Gen4 AI processor

Discover a more powerful TV experience with the α7 Gen4 AI processor.

AI picture

Taking picture from good to great.

The α7 Gen4 AI Processor automatically recognizes content genre and your ambient lighting conditions and then optimizes screen settings accordingly. Each automatic adjustment delivers crisp, high-quality visuals that ensure an improved TV experience.

A picture of a city skyline at sunset. When scrolling the image shows the changes with and without the Alpha 7 processor.

*AI Picture will not work with any copyright-protected content on OTT services.

Auto genre selection

Bring out
the best in every genre.

The processor analyzes the type of content — movies, sports, animation, or standard — and automatically adjusts the picture and sound to best suit the genre.

LG α7 Gen4 AI Processor Auto Genre Selection

AI brightness control

A brilliant display, day or night.

AI Brightness Control automatically adjusts tone mapping and screen brightness based on the ambient lighting conditions. The screen brightens in bright environments and darkens in darker environments to reduce halo effect and improve clarity. These automatic adjustments optimize the display, ensuring your content always looks amazing.

LG α7 Gen4 AI Processor AI Brightness Control

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AI sound

An A+ audio experience.

The α7 Gen4 AI Processor analyzes audio sources and optimizes sound based on the content you're watching and the position of the TV within your space. It also up-mixes audio channels for an all-round better audio experience.

Virtual surround 5.1 up-mix

Transform your sound.

The AI algorithm up-mixes 2-channel sound to deliver a more immersive virtual 5.1 surround sound experience. The resulting audio is richer for an improved listening experience.

LG α7 Gen4 AI Processor Virtual Surround 5.1

Adaptive sound control

Sound as it should be.

The processor recognizes whatever you're watching, whether it's dramas, sports, movies, news, or music, then optimizes the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.

LG α7 Gen4 AI Processor Adaptive Sound Control

AI acoustic tuning

An acoustic tune-up.

The size of the room, the position of the TV, and where you're sitting are detected through the Magic Remote. The processor then tunes and balances the sound to fit your space.