LG UP77, 43 (109.22cm) 4K Smart UHD TV
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  • Real 4K Display with 3 Side Cinema Screen Design
  • Intelligent Quad Core Processor 4K
  • AI Brightness, HDR 10 Pro, HLG HDR Pro
  • Built -in Google Assistant & Alexa, Apple Airplay 2, Apple HomeKit
  • WebOS & AI ThinQ™ with New Magic Remote
  • Game Optimizer, ALLM

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LG UP77, 43 (109.22cm) 4K Smart UHD TV
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

Real 4K UHD.
Unreal immersion.

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.
A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video) A TV screen capturing the scenary of the mountain and the lake is enlarged (play the video)

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.
A TV screen playing a video of a boy in an astronaut suit he made playing with a spaceship in his room decorated with miniatures of planets (play the video) A TV screen playing a video of a boy in an astronaut suit he made playing with a spaceship in his room decorated with miniatures of planets (play the video)

Home to all your favorites.

Access the Netflix, Disney+ Hotstar, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.
LG 43UP7750PTZ Entertainment LG 43UP7750PTZ Entertainment
*Netflix streaming membership required.
**Disney+ content available on Hotstar App.
***Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
****Apple TV+ requires a subscription.
*****Amazon, Prime Video and all related logos are trademarks of, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See for details.
******Supported service may differ by country.

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
LG 43UP7750PTZ Active HDR
Active HDR

Down to the finest detail.

LG UHD TV provides vibrant colour and accurate detail with Active HDR. Enjoy your favorite films in the same quality as the original with multi HDR formats including HDR10 and HLG.

Play like a boss.

Jump into the action. Game Optimizer, fine-tuned HDR graphics and low input lag make gameplay faster and more immersive.
A TV screen playing a video of a FPS game shooting an enemy with a gun. (play the video) A TV screen playing a video of a FPS game shooting an enemy with a gun. (play the video)
LG 43UP7750PTZ Game Optimizer
Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.
*Screen images simulated.
LG 43UP7750PTZ Low Input Lag
Low Input Lag

Complete control without delay.

LG UHD TVs allow users to take full and instant control of games without delays.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.
Thrilling Sports Experience5 Thrilling Sports Experience6
LG 43UP7750PTZ Sports Alert
Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.
*Usage may vary by country.
LG 43UP7750PTZ Bluetooth Surround Ready
Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel with 3-Side Cinema Screen combined with aesthetic design elevates any interior.
A luxury living room with a TV displaying an aerial view of woods in red. A luxury living room with a TV displaying an aerial view of woods in red.
Intelligent Quad Core Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.
LG 43UP7750PTZ Intelligent Quad Core Processor 4K LG 43UP7750PTZ Intelligent Quad Core Processor 4K
*Screen images simulated.
LG 43UP7750PTZ AI Brightness Control
AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.
LG 43UP7750PTZ AI Sound
AI Sound

Sound that every genre deserves.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.
*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.
LG 43UP7750PTZ New Home
New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.
*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.
LG 43UP7750PTZ New Magic Remote
New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.
LG 43UP7750PTZ Voice Command
Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG UHD TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.
*This product does not include an antenna or the cables to connect an antenna or external devices.


  • Resolution
    Ultra HD 3840 x 2160
    Display Type
    4K UHD


  • Picture Processor
    Intelligent Quad Core Processor 4K
    Refresh Rate
    60 Hz
  • HDR
    Active HDR
    HDR 10 Pro
  • HLG
    HDR Dynamic Tone Mapping
  • Color Enhancer
    Advanced color enhancer
    Active Noise Reduction
    Double Step NR
  • True Color Accuracy
  • Resolution Upscaler
    4K Upscaler


  • Professional Game TV
    HGIG Mode
  • ALLM (Auto Low Latency Mode)
    Game Optimizer


  • LG AI ThinQ™
    Google Assistant
    Google Assistant (Built-in)
  • Amazon Alexa
    Alexa (Built-in)
    Apple Airplay 2, Apple HomeKit
  • AI Brightness Control
    Intelligent Voice Recognition
  • AI Functions
    AI UX, AI Home, AI Recommendation, Intelligent Edit, Conversational AI
    Home Dashboard


  • Operating System
    LG webOS Smart TV
    WebOS Home
    New (Full Screen)
  • Magic Remote Control
    Yes (Universal Control, Point, Click, Scroll, Voice)
    LG Content Store
  • Full Web Browser
    Sports Alert
  • Direct Keys (Apps)
    Netflix, Prime Video, Disney+ Hotstar


  • Speaker System
    2.0 Ch Speaker
    Audio Output (rms)
  • Speaker Direction
    Down Firing
    AI Sound Pro/ AI Sound
    AI Sound
  • AI Acoustic Tuning
    Clear Voice
    Clear Voice III
  • Bluetooth Audio Playback
    Yes (2 Way Playback)
    TV Sound Mode Share


  • Wi-Fi Standard
    Wi-Fi Certified 802.11ac
    Yes (V 5.0)
  • Simplink (HDMI CEC)
    Share & Control
  • Magic Mobile Connection


  • HDMI Input
    2 (Side)
    USB Ports
    1 (Side)
  • HDMI Audio Return Channel
    eARC (HDMI 2)
    RF Input
    1 (Side, RF)
  • LAN
    1 (Rear)
    Digital Audio Out (Optical)
    1 (Rear)
  • Headphone Out
    1 (Rear)
    HDMI Version
    HDMI 2.0


  • Power Supply (Voltage, Hz)
    AC 100~240V 50-60Hz
    Power Consumption Standby Mode
    Under 0.5 W


  • Set Weight (without Stand ) Kg
    Set Weight (With Stand) Kg
  • Set Weight (In Carton) Kg
    Set WXHXD (without Stand ) mm
    967 x 564 x 57.1
  • Set WXHXD (with Stand ) mm
    967 x 622 x 216


  • Magic Remote
    Yes (MR21)
  • Remote Control Batteries


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