To properly experience our LG.com website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE10 or greater).
The LG.com website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions. If you’re using Internet Explorer 9 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE10 or greater).
α9 Gen 4 AI Processor 4K with AI Picture Pro & AI Sound Pro
Dolby Vision IQ, Dolby Atmos & Filmmaker Mode
WebOS & AI ThinQ™ w/ New Magic Remote
Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
Eye Comfort Display
*The actual product may differ from image shown.
Sign In to Create Your Wishlist
Add items to your wishlist so you can easily find them when you return to LG.com. Its an easy way to keep track of that special something Youve had your eye on or save gift ideas for friends and family.
*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
LIGHT UP YOUR WORLD with SELF-LIT PiXELS
LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
What makes OLED unlike anything else?
The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
*Screen images simulated.
SELF-LIT PiXELS. 100 million reasons to love OLED.
When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.
100% Color Fidelity
OLED passes with flying colors.
Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended.
*Color fidelity determines whether a display's color accuracy is Delta E ≦2 across 125 color samples. **83 (210.82cm) LG OLED panel will be certified in the first half of 2021.
100% Color Volume
A dazzling display of color.
LG OLED TVs achieve full Color Volume thanks to the excellent color reproduction technology of LG TVs. With 100% Color Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D color space that covers the TV's full luminance range. This means that colors remain vivid and lifelike with full saturation no matter how bright or dark the display.
*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek. *70% Color Volume refers to LG's UHD TVs. *Images simulated to enhance feature understanding.
LG OLED TV. A view found nowhere else.
If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.
OLED Cinema. The award for best picture goes to…
LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity, movies are seen how they're meant to be seen.
Access the Netflix, Disney+ Hotstar, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.
*Netflix streaming membership required. **Disney+ content available on Hotstar App. ***Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries. ****Apple TV+ requires a subscription. *****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details. ******Supported service may differ by country.
Dolby Vision IQ & Dolby Atmos
A transformative TV experience.
Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
*Screen images simulated.
The director's vision brought to life.
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
OLED Gaming. It's game over for the competition.
LG OLED TV puts you ahead of the game with swift response, the latest gaming features for a smoother playing experience. This is the ultimate TV for your gaming setup.
LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.
The Latest Gaming Specs
Play at the highest standard.
LG OLED TVs are capable of a 1ms response time, and support ALLM and eARC. These features allow fast-moving content in higher resolution and smooth, synchronized graphics giving you a more lifelike experience and a better chance of winning.
Unseen levels of control.
Game Optimizer puts all your game settings in one place. It automatically adjusts the picture to optimize graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.
OLED Sport. TV in a league of its own.
LG OLED TV shows every play in all its realistic glory. Fast sporting action with smooth motion means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.
At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.
AI Sound Pro
Sound turned up to pro.
By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.
LG OLED. We care about the bigger picture.
LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.
Watch in comfort for longer.
If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.
*LG OLED TV sets, except LG OLED R, have been certified as low-blue light displays by TUV-Eyesafe®. *LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.
Caring is in our nature.
LG OLED TVs are officially eco-friendly. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.
*LG OLED TV panels have received Eco-Product certification from SGS.
Think you know smart? Think again.
LG ThinQ is here to maximize your TV experience. Choose your favorite built-in voice assistant to control your TV with just your voice or browse through all the OTT apps for latest content and movies.
*Availability of services may vary with regions/countries.
Welcome to your new home.
Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.
*Service availability may differ by region or country. **Separate subscriptions required for OTT services.
New Magic Remote
More like a magic wand.
The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.
*NFC support may differ by model.
Your central hub of convenience.
LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC. **Google Assistant is not available in certain languages and countries. ***Supported menus and apps may vary by country. ****Menus displayed may be different upon release. *****Voice Command availability may vary by products and countries.
Click "clear all" to begin adding products from a new category.
The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association™ did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
LG TV’s come with sleek style and design that make them the center of attraction of the room they are present in. With innovative features and patent technologies, the LG TVs deliver unbeatable detail, colour, contrast, high resolution picture quality with infinite detail.
Features of LG TV
α9 Gen3 AI Processor 4K
With deep learning algorithms, α9 Gen3 AI Processor analyzes the on-screen content to deliver content as it’s most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one.
LG’s best LED TV and OLED TV can be hung on your wall like a piece of art, giving your space more elegance. While sitting flush with your wall, this TV also delivers the same exquisite view from every angle.
Dolby Vision IQ & Atmos
Watch movies the way they should be – absolutely breathtaking just like the theatre experience. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.
Dynamic Color Enhancer
The advanced image processor adjusts color for richer, more natural images. Enjoy the beauty of nature's true colors on your TV screen.
Active HDR optimizes every scene, delivering delicate detail and rich color. The multi-HDR format, including HDR10 and HLG, coupled with LG's dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality.
Experience clearer, more immersive theater-quality sound at home with the Dolby Audio on your TV.
Quad Core Processor
Four fast, accurate processors eliminate noise and create more dynamic color and contrast. Low-resolution images are up-scaled and reproduced as sharper, more vivid images.