LG OLED B3 77 (195cm) 4K Smart TV | TV Wall Design | WebOS | Dolby Vision

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LG OLED B3 77 (195cm) 4K Smart TV | TV Wall Design | WebOS | Dolby Vision

OLED77B3PSA

LG OLED B3 77 (195cm) 4K Smart TV | TV Wall Design | WebOS | Dolby Vision

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LG OLED77B3PSA Front view with LG OLED and 10 Years World No.1 OLED Emblem.

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Know More

A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.

11 years later.
Still on top.

*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

Excellence on Screen

A video opens with a black background, and LG OLED B3 gradually appears with a colorful abstract artwork on screen. The TV moves into place, and the words LG OLED appear in white.

α7 AI Processor 4K Gen6

Evolution at Its Core

Enter the world of α-realism¹. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.

A video of the α7 AI Processor 4K Gen6 against a circuit board. The board illuminates, and yellow lights emit from the chip representing its power.

AI Super Upscaling

The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.

OLED Dynamic Tone Mapping

OLED Dynamic Tone Mapping refines what's in the frame by applying the optimal tone curve for more natural HDR, contrast, and detail.

A video showing a woman perched on the edge of a mountain. A straight line across the screen transforms into a wave, representing the tone curve that refines the picture.

*Screen images simulated.
**Soundbar can be purchased separately.

SELF-LIT OLED

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.

Infinite Contrast

With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.

100% Color Fidelity & 100% Color Volume

With 100% color fidelity and volume, colors are displayed exactly like the original, with rich tones in both bright and dark environments.

*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

A clip from a sci-fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.

*Screen images simulated.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

AI Picture Wizard

Pick your favorite images, and AI Picture Wizard analyzes 85M cases from 27 categories to set your ideal sharpness, contrast, and chroma.

*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Sights and Sounds Come To Life

DOLBY VISION

FILMMAKER MODE™

ENTERTAINMENT

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio.

The True Picture

Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

An image of a film editor mastering a movie.

Endless Libraries of Entertainment

Tune into all the streaming services you love straight from your TV, including Netflix², Disney+³, Prime Video⁴, and Apple TV+⁵.

A poster of Wednesday from Netflix, National Treasure from Disney+, The Rings of Power from Prime Video, and Ted Lasso from Apple TV Plus.

*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.

Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

An image of three men playing a racing game on an LG OLED TV in a modern city apartment.

*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.

Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.

The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.

An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.

*Image is for illustration purposes only.

Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.

Sustainability

The Circle of Life

From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.

*The above content and certification refer to 65B3 and may vary by model.
**All 2023 LG OLED models feature eco-friendly packing.
***All Z3, G3, C3, B3 and A3 models are certified "Eco Product".
****The "Reducing CO2" footprint label applies to 77/65/55/48/42C3. All G3 & 83C3 models features a "CO2 Measured" label.

1.α-realism refers to the realistic image and sound quality driven by LG's α7 AI Processor 4K Gen6.
2.Netflix streaming membership required.
3.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
4.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
5.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.

#The images are shown for reference purpose only and mentioned specification may change without prior notice.

LG OLED B3 77 (195cm) 4K Smart TV | TV Wall Design | WebOS | Dolby Vision, OLED77B3PSA

Key Specs

Display Type

4K OLED
Refresh Rate

120Hz Native
Wide Color Gamut

OLED Color
Picture Processor

α7 AI Processor 4K Gen6
HDR (High Dynamic Range)

Dolby Vision / HDR10 / HLG
G-Sync Compatible (Nvidia)

Yes
FreeSync Compatible (AMD)

Yes
Audio Output

20W
Speaker System

2.0 Channel
Dolby Atmos

Yes
TV Dimensions without Stand (WxHxD, mm)

1723 x 992 x 55.3
TV Weight without Stand (kg)

26.7

All Spec

PICTURE (DISPLAY)

Display Type

4K OLED
Display Resolution

4K Ultra HD (3,840 x 2,160)
Refresh Rate

120Hz Native
Wide Color Gamut

OLED Color

PICTURE (PROCESSING)

Picture Processor

α7 AI Processor 4K Gen6
AI Picture

AI Picture Pro
AI Upscaling

AI Super Upscaling 4K
Dynamic Tone Mapping

Yes
AI Genre Selection

Yes (SDR/HDR)
AI Brightness Control

Yes
HDR (High Dynamic Range)

Dolby Vision / HDR10 / HLG
FILMMAKER MODE ™

Yes
HFR (High Frame Rate)

4K 120 fps (HDMI)
Dimming Technology

Pixel Dimming
Motion

OLED Motion
Picture Mode

10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

GAMING

G-Sync Compatible (Nvidia)

Yes
FreeSync Compatible (AMD)

Yes
HGIG Mode

Yes
Game Optimizer

Yes (Game Dashboard)
ALLM (Auto Low Latency Mode)

Yes
VRR (Variable Refresh Rate)

Yes

SMART TV

Works with Apple Airplay2

Yes
Art Gallery

Yes
Operating System (OS)

webOS 23
Sports Alert

Yes
Family Settings

Yes
ThinQ

Yes
USB Camera Compatible

Yes
Full Web Browser

Yes
Intelligent Voice Recognition

Yes
Magic Remote Control

Built-In
Multi View

Yes
Room to Room Share

Yes (Receiver)
Smartphone Remote App

Yes (LG ThinQ)

ACCESSIBILITY

High Contrast

Yes
Gray Scale

Yes
Invert Colors

Yes

DIMENSIONS AND WEIGHTS

TV Dimensions without Stand (WxHxD, mm)

1723 x 992 x 55.3
TV Dimensions with Stand (WxHxD, mm)

1723 x 1043 x 270
Packaging Dimensions (WxHxD, mm)

1879 x 1130 x 285
TV Stand (WxD, mm)

749 x 270
TV Weight without Stand (kg)

26.7
TV Weight with Stand (kg)

30.0
Packaging Weight (kg)

42.8
VESA Mounting (WxH, mm)

400 x 200

AUDIO

Dolby Atmos

Yes
AI Sound

AI Sound Pro (Virtual 5.1.2 Up-mix)
Clear Voice Pro

Yes
WiSA Ready

Yes (Up to 2.1 Channel)
LG Sound Sync

Yes
Sound Mode Share

Yes
Simultaneous Audio Output

Yes
Bluetooth Surround Ready

Yes (2 Way Playback)
Audio Output

20W
AI Acoustic Tuning

Yes
Audio Codec

AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Speaker Direction

Down Firing
Speaker System

2.0 Channel

CONNECTIVITY

HDMI Audio Return Channel

eARC (HDMI 3)
Bluetooth Support

Yes (v 5.0)
Ethernet Input

1ea
Simplink (HDMI CEC)

Yes
SPDIF (Optical Digital Audio Out)

1ea
HDMI Input

4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))
RF Input (Antenna/Cable)

2ea
USB Input

2ea (v 2.0)
Wi-Fi

Yes (Wi-Fi 5)

POWER

Power Supply (Voltage, Hz)

AC 100~240V 50-60Hz
Standby Power Consumption

Under 0.5W

PRODUCT DETAILS

Country of Origin

Indonesia
Imported By

LG Electronics A-24/6,Mohan Cooperative IND Estate, Mathura Road New Delhi -110044 (India )
Net Quantity

1
Manufactured By

PT LG ELECTRONICS INDONESIA INDUSTRIAL TOWN MM2100 BLOCK G, GANDAMEKAR , WEST CIKARANG, BEKASI, WEST JAVA JAWA BARAT,Indonesia-17520