How to choose the TV that fits your needs?

OLED – OLED TVs feature self-lighting pixels that turn on and off individually, delivering true blacks, "infinite contrast," vibrant colours, and wide viewing angles, especially in dark scenes.
LCD – LCD TVs use a backlight to shine through liquid crystals, offering improvements in contrast and power efficiency with LEDs of different sizes and dimming technologies.

TV size is measured diagonally from the top-left to the bottom-right corner of the screen, expressed in inches. One inch equals 2.54 cm. While size reflects the diagonal, it affects screen area, price, and optimal viewing distance.

The total number of pixels that make up an image on the screen. A higher resolution means more pixels are packed into the display, resulting in a sharper, more detailed, and clearer image, because there are more tiny points of colour to form the picture.

The frequency, measured in Hertz (Hz), at which a display updates its image to show a new frame per second. A higher refresh rate (e.g. 144 Hz) results in smoother motion and less blur than a lower rate.

LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

Dynamic Tone Mapping is a real-time, scene-by-scene process that adjusts the brightness and contrast of High Dynamic Range (HDR) content to optimise it for a specific display.
OLED Dynamic Tone Mapping is the best level of LG’s dynamic tone mapping technology. Dynamic Tone Mapping Pro is the advanced version.

HDR (High Dynamic Range) is a technology and signal standard that expands the range of brightness, contrast, and colour in images, video, or audio beyond what standard dynamic range (SDR) can display.

Experience movies just as the director intended. Filmmaker Mode disables motion smoothing and image processing to preserve original colour, contrast, and frame rate.

Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data secure.

AI seamlessly personalises your TV experience. It recognises your voice (AI Voice ID), searches by voice command (AI Search), recommends suitable content (AI Concierge), optimises the picture (AI Picture Wizard), and adjusts the sound (AI Sound Wizard) – all in real time.

Just say “Hi LG” to start interacting with your TV. Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.

NVIDIA G-Sync ensures smoother gameplay by synchronising your TV’s refresh rate with your GPU to prevent screen tearing and stuttering.

AMD FreeSync Premium delivers tear-free visuals and low latency by dynamically adapting your TV’s refresh rate to your game’s frame rate.

Enjoy seamless content streaming and smart features with built-in Wi-Fi. Connect your TV to your home network without cables for convenient and fast access.

Connect external devices like game consoles, soundbars, or Blu-ray players with HDMI ports. Supports high-quality video and audio through a single cable.