When it comes to upgrading your TV, 4K Ultra HD is the new normal. But a new television is a big investment, and you may be wondering ‘are UHD TVs worth it?’

We’ve highlighted 10 reasons that demonstrate why now is the perfect time to go 4K. From jaw-dropping detail and lower prices to the best of Netflix on smaller (and bigger) screens.

1. 4K is the new norm in TV tech

TV manufacturers and retailers are today making and selling more 4K TVs than the HD ones you have at home. Take a walk around your local retail park, or browse the virtual shelves of your favourite store, and you’ll see.

No longer just a mind-blowing novelty, 4K TV is now the norm. That means more affordable prices and increasing amounts of variety, with screen sizes for every living room and tantalising tech for all budgets.

What’s the smallest 4K UHD TV? You can now get 43-inch Ultra HD TVs. These are perfect for smaller living rooms, and still deliver excellent picture quality.

2. Four times the detail of Full HD

The big headline feature of 4K is the added detail. And this starts with the pixels. The number of pixels on a Full HD set – about two million – would take up just one quarter of a UHD display. Ultra HD packs eight million pixels into the screen, creating sharper and more detailed images.

Thanks to 4K, you can clearly see football players wipe beads of sweat from their brow before every nerve-jangling penalty kick and experience the thrill of every fresh battle on your console.

3. The best way to watch Netflix

To get the best from your 4K TV you need content shot or mastered in 4K UHD. This used to be quite scarce, but today there’s loads of 4K content – and Netflix is one of the easiest places to find it.

Netflix’s library of 4K content has steadily grown, stacking unmissable episodes of your favourite shows. What’s more the app is pre-installed in many new TVs.

The third series of Stranger Things returned in 2019, with another dose of 80s schlock and horror, courtesy of heart-pounding editing, a synth-soaked soundtrack and an incredible teen cast. Embrace the Upside Down in glorious 4K.

4. Hand-in-hand with HDR

High dynamic range (HDR) technology takes the clarity of 4K detail and boosts your visuals even further. It splashes vivid colours across the screen – providing a striking contrast when it counts.

HDR works by comfortably pushing the limits of dynamic range and contrast – increasing the barrier between bright whites and dark blacks. So you can see added detail in the shadows – puddles of oil on the pavement, or the textures in a night sky.

Colours are plentiful and vibrant, with over one billion shades accurately recreating the effect of sunlight shining on a car bonnet or the brilliance of a blue California sky.

5. Movies look incredible with Dolby Vision

The best way to watch 4K HDR content at home is in Dolby Vision. With it, content can be optimised scene by scene, frame by frame, to get the best possible experience from your TV.

Filmmakers are hailing this visual achievement.

Tim Miller, director of Deadpool, says on watching his creation in Dolby Vision: “You see it at a level of clarity that would make all the film crew proud.”

Ultra HD Blu-ray is the best way to watch the biggest movies on a 4K TV. It supports Dolby Vision, so you can be sure of the same “visceral experience” Miller had.

6. You can sit closer to the screen

Get up close and personal with the pixels on a 4K TV. Pull your sofa closer to the screen to experience the blisteringly high detail.

Pick out individual blades of grass on the football pitch or the subtle details of iconic movie scenes. Because 4K features four times the detail of Full HD, the picture doesn’t break up when you get too close.


7. Good picture quality no matter where you sit

Picture quality can depend on where you are sat in the room, with colours ‘washing out’ when you’re sat in the corner armchair. Now select Ultra HD TVs deliver the same picture quality from wide angles.

Even at 90 degrees, pixels packed close together on a UHD TV with NanoCell technology deliver accurate, consistent colours across the whole screen. Learn more about NanoCell TVs.

8. Football is fantastic in 4K

Sky Sports and BT Sport bring the biggest matches to your living room in 4K Ultra HD. Sky Sports screened more than 120 live top-flight matches in 4K during the 2018/19 season, while BT Sport kick-started the new age with the first ever 4K football broadcast.

VAR technology will be used in from the 2019/20 season – and in crystal-clear 4K you’ll be able to see those difficult decisions in perfect clarity.

How to watch football in 4K

9. 4K HDR consoles – clarity in the palm of your hands

Consoles like the PS4 Pro and Xbox One X have made ground-breaking strides in depicting far-flung fantasy worlds that feel as real as the air we breathe.

But to get the best from them you need the right TV. Upgrade to a 4K Ultra HD TV and experience titles like Sekiro: Shadows Die Twice and Call of Duty: Black Ops 4 in incredible detail. Explore the deep, dark reaches of space or run and hide amid the shadowy corners of a survival horror. 

Love gaming? Get the best gaming TVs for PS4 and Xbox

10. OLED TVs are 4K too

Unsure which 4K TV is better? LED TVs are what’s traditionally thought of as a 4K Ultra HD TV. But OLED TVs – which use a different type of screen technology – can also display 4K resolution.

So there’s no need to decide between LED and OLED in your search for a memorable viewing experience.

You can find 4K resolution on 4K Ultra HD TVs, NanoCell TVs and OLEDs. Choose a NanoCell or OLED TV to get the very best from the features in this guide.

Find your 4K perfect TV – from OLED to NanoCell.