LG Tech Show 2015 kicked off with registration followed introduction to our new philosophy, ‘INNOVATION FOR A BETTER LIFE’. In the 3-day mega event, many premium products across categories were launched – 105 Ultra HD TV, OLED TV, G Flex 2, to name a few in the presence of our partners from every part of the country and Media & Blogger launch, the following day. LG Tech Show 2015 witnessed the introduction of some of the major innovations like, Smart Inverter 2.0 in the refrigerator category, Twin Washer in washing machine and Music Flow in Home Audio category. During the three days, we actively shared the highlighted moments of LG Tech Show 2015 with our online fans through social media. On the third day, there was an interactive twitter contest on #InnovationForABetterLife packed with fun and techie interactions, which lasted for a couple of hours and generated around 4 thousand mentions and 18 million impressions. Another exciting activity was the fun ‘Shout-out at LG Tech Show’ booth, where visitors shared some fun messages through a technology enabled sling-shot.