α7 Gen4 AI processor

The processor analyzes the type of content — movies, sports, animation, or standard — and automatically adjusts the picture and sound to best suit the genre.

AI brightness control automatically adjusts tone mapping and screen brightness based on the ambient lighting conditions. The screen brightens in bright environments and darkens in darker environments to reduce halo effect and improve clarity. These automatic adjustments optimize the display, ensuring your content always looks amazing.

The α7 Gen4 AI Processor analyzes audio sources and optimizes sound based on the content you're watching and the position of the TV within your space. It also up-mixes audio channels for an all-round better audio experience.

The AI algorithm up-mixes 2-channel sound to deliver a more immersive virtual 5.1 surround sound experience. The resulting audio is richer for an improved listening experience.

The processor recognizes whatever you're watching, whether it's dramas, sports, movies, news, or music, then optimizes the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.

The size of the room, the position of the TV, and where you're sitting are detected through the Magic Remote. The processor then tunes and balances the sound to fit your space.