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LG OLED77C56LA OLED evo front view
Slightly angled view of LG OLED evo AI C5 4K Smart TV.
Rear view of LG OLED evo AI C5 4K Smart TV.
Side view of LG OLED evo AI C5 4K Smart TV.
Front view and side view of LG OLED evo AI C5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.
Campfire at night in the middle of nature. In the distance is a forest and lake. The evening sky is filled with stars. The whole scene is split in half. One side is darker and duller. The other half is remarkably brighter, showcasing the impressive brilliance from Brightness Booster.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half to show how Perfect Black delivers true black levels whether it's bright or dark around you. One side of the scene shows a duller, grayer version of the landscape labeled, Matte display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.
Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. Different logo certifications from UL and Intertek are visible. These refer to 100% Color Fidelity and 100% Color Volume. Text is also visible, check the Perfect Color certification mark.
Leopard in the forest in vivid color and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
LG TV screen with an AI Magic Remote on the foreground. The AI button is highlighted and a speech bubble shows text, suggest a movie I like. On the screen we see the user icon E, indicating how AI Voice ID was able to identify which user it was and give personalized recommendations just based on their voice.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.
LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.
Wide view of a stylish and colorful living room. LG OLED evo AI C5 4K Smart TV is mounted on the wall with an LG Soundbar underneath it. The TV's design blends well with the space. On the TV screen is a colorful artwork.
LG OLED77C56LA OLED evo front view
Slightly angled view of LG OLED evo AI C5 4K Smart TV.
Rear view of LG OLED evo AI C5 4K Smart TV.
Side view of LG OLED evo AI C5 4K Smart TV.
Front view and side view of LG OLED evo AI C5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.
Campfire at night in the middle of nature. In the distance is a forest and lake. The evening sky is filled with stars. The whole scene is split in half. One side is darker and duller. The other half is remarkably brighter, showcasing the impressive brilliance from Brightness Booster.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half to show how Perfect Black delivers true black levels whether it's bright or dark around you. One side of the scene shows a duller, grayer version of the landscape labeled, Matte display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.
Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. Different logo certifications from UL and Intertek are visible. These refer to 100% Color Fidelity and 100% Color Volume. Text is also visible, check the Perfect Color certification mark.
Leopard in the forest in vivid color and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
LG TV screen with an AI Magic Remote on the foreground. The AI button is highlighted and a speech bubble shows text, suggest a movie I like. On the screen we see the user icon E, indicating how AI Voice ID was able to identify which user it was and give personalized recommendations just based on their voice.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.
LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.
Wide view of a stylish and colorful living room. LG OLED evo AI C5 4K Smart TV is mounted on the wall with an LG Soundbar underneath it. The TV's design blends well with the space. On the TV screen is a colorful artwork.

LG OLED evo 195cm (77) TV (C5), α9 AI Processor 4K Gen8, VRR 144Hz Refresh Rate, Dolby Vision & Atmos 2025

OLED77C56LA

Key Features
4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8
True black levels in every pixel create stunning contrast, depth, and detail
100% Color Fidelity for accurate lifelike colors. 100% Color Volume for richer hues
Brighter visuals from the new light emitting structure of Brightness Booster
New AI button, voice controls, drag and drop functions on the AI Magic Remote
Product specs
Screen Size
Please select a screen size below.
LG Offer

  • As per the latest Government mandate, effective 22nd September 2025, this product is available at a reduced GST rate. Shop now while stocks last!

  • Get 10%* instant Cashback up to ₹20000* (Max Discount) on No Cost EMI on selected credit and debit cards. Cashback offer not valid on payment via QR Code. For More details click here

What people are saying

*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.

 Shop for a New TV with the Latest TV Technology at LG India

 

 

LG offers advanced audio and video equipment for your TV that will exceed your home entertainment standards. Whether its family movie night in 3D, surround sound on your home theatre or festive game nights projected on the wall, LG delivers more than entertainment. Explore the world of televisions offered by LG, along with the advanced video accessories and audio equipment for all of your home electronics needs.

 

 

How to decide which Television is the best for you?

 

Buying your first TV or upgrading to a better one has now become easier than we thought. You can buy TV online just as easily as buying clothes online. If you are in search of an upgrade or a new TV, a good smart TV will be a great choice for the entire family. Not only everyone is able to enjoy it equally, but also make use of it for various purposes.

 

A high-definition TV functions more like a computer, it runs various apps and offers you with high resolution video quality. Upgrading to a smart android TV will allow you to watch shows and movies without the need for cable services. You can also browse the internet, play games or access compatible data from your computer. With upgraded versions and stylish new models, it’s time you finally bring home a new television of the best TV brand in India.

 

The first thing to consider is the type of panel you want to get, this can be a function of your budget, or of the picture quality and performance you desire from your television. The general most selling options are LED, QLED and OLED with a basic trade-off between price and performance as you move up the ladder towards OLED.

 

Talking about the screen size, the general rule here is bigger equals better, but be sure to keep your room requirements in mind when deciding upon your screen size. Resolution is an essential factor to consider, as HD Ready, Full High definition TV are widely available while 4K (Ultra-HD) is becoming more popular than ever. Be sure to get either HDR or Dolby Vision with a 4K LED TV for you to enjoy that superior picture quality.

 



Best Features of LG TVs

 

• α9 Gen4 AI Processor 4K

With deep learning algorithms, α9 Gen4 AI Processor analyses the on-screen content to deliver content at its most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one.


• Gallery Design

LG’s best LED TV and OLED TV can be hung on your wall like a piece of art, giving your space more elegance. While sitting flush with your wall, this TV also delivers the same exquisite view from every angle.


• Dolby Vision IQ & Atmos

Watch movies the way they should be – absolutely breath-taking just like the theatre experience. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.


• Dynamic Color Enhancer

The advanced image processor adjusts color for richer, more natural images. Enjoy the beauty of nature's true colors on your TV screen.


• Active HDR

Active HDR optimizes every scene, delivering delicate detail and rich color. The multi-HDR format, including HDR10 and HLG, coupled with LG's dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality.


• Dolby Audio™

Experience clearer, more immersive theatre-quality sound at home with the Dolby Audio on your TV.


• Quad Core Processor

Four fast, accurate processors eliminate noise and create more dynamic color and contrast. Low-resolution images are up-scaled and reproduced as sharper, more vivid images.



Different types of TVs you can buy at LG


• Rollable OLED TVs

Out-of-this-world picture quality combined with our new extraordinary rollable technology lets you step into the future every time you use your TV.


• OLED TVs

Designed after how life should be, the LG OLED TV boasts perfect picture quality, rich colors and deeper black.


• NANOCELL TVs

LG Nano Cell TV promises to deliver a viewing experience which is clearer than reality. Empowered by its 4K technology and the wide-viewing angles, one can enjoy a breath-taking experience with more vibrant colors and details.


• UHD 4K TVs

The LG 4K UHD TV now comes with AI ThinQ built-in, along with Ultra high-definition picture quality to give you a complete viewing experience.


• Smart TVs

LG smart TVs are Internet-connected televisions that offer access to a world of entertainment. Enjoy movies, TV, games, videos and apps; LG’s smart TVs make entertaining the family easier than ever.


• LED TVs

LG’s full LED slim backlighting technology delivers incredibly vibrant colors, a modern design, deep blacks and precise image detail. With LG’s best LED TV in India you won’t believe your eyes.



Get the Perfect Television within your Budget



TV Under Rs. 15,000

Perfect for today's modern home, you can get a sleek LED Smart TV with HD video quality and features like voice recognition.

 

TV Under Rs. 20,000

LG smart TVs that are Internet-connected televisions offering access to a world of entertainment are the best choice in this budget. Enjoy movies, TV, games, videos and apps; LG’s smart TVs make entertaining the family easier than ever. Do a smart TV comparison to buy the best.

 

TV Under Rs. 25,000

LG’s full LED TV with slim backlighting technology delivers incredibly vibrant colors, a modern design, deep blacks and precise image detail and is the best buy under this budget. Check TV price in India on our website to compare.


TV Under Rs. 30,000

Get home theatre-like experience with Full HD LED TV along with AI Smart TV options with features like noise reduction, Chromecast Screen Sharing, and Wide Viewing Angle.


TV Under Rs. 50,000

Treat yourself to a fantastic visual experience with Ultra HD 4K LED Smart TV, offering features like Built-in Set Top-Box, Quad core processor, Dolby Digital Plus audio, and data storage.


TV Under Rs. 70,000

OLED TVs take movies, TV shows and gaming to a different level. Packed with 4K resolution and even deeper shades of black, you'll enjoy every minute of your entertainment. Explore the range of LG OLED TV's in this budget.

 

 

Should you buy a TV online or from a store?

 

As long as you are clear about what you want, you can choose either option. At LG, we strive to offer a seamless buying experience—whether in-store, online, or via mobile. In addition to a range of benefits, we provide personalized exclusive offers and convenient EMI payment options

 

 

Browse with Ease, Shop with Confidence with LG India

 

• Free Shipping

Avail Free & Safe shipping in serviceable pin codes, whenever you shop from https://www.lg.com/in we take pride in delivering most of our orders on priority.

 

• Secure Payments

Your Data security & privacy is our priority. Pay securely through 128-bit encrypted payment gateway. We support credit cards, net banking, and debits cards.

 

• Exclusive Offers

Now enjoy the benefits of LG exclusive offers. Subscribe to LG.com to remain updated on the latest offers.

 

• Hassle-Free Installation

Once you place an order on LG.com your installation request will be generated post-delivery and our expert engineers will guide you through user manual.



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