“Recommend movies related to the World Cup.”

“What was that movie where a K-pop group fights demons?”

“What’s the weather in Germany tomorrow?”

While watching TV, ask anything that comes to mind, instantly!

WebOS understands context and delivers the answers you’re looking for through AI Search partners powered by LLM (Large Language Model) based AI. Recognized at the 2026 CES Innovation Awards, webOS has proven its competitiveness as an AI driven platform.

With AI Voice ID, the TV recognizes your voice and instantly brings up your personal My Page.

Each family member’s preferences are understood and separated, delivering tailored experiences — Dad’s My Page, Mom’s My Page, and more. While watching, AI Concierge understands your preferences and content to provide smart recommendations and relevant information in real time.

The experience is completed by the AI Picture & Sound Wizard, which learns your preferences and optimizes picture and sound for you. And whenever help is needed, AI Chatbot is ready. Just say “Help!”, and your TV actively finds a solution.

Point, speak, and interact — like magic.

An intuitive Air-Mouse-style remote that brings AI to everyone.

LG Shield manages 7 core security tech — covering data protection, authentication, software integrity, updates, encryption, and threat detection — through a comprehensive and systematic framework. This has been recognized with a CES Award, while the webOS Re:New Program ensures faster, more latest security enhancements and features over time.

Each family member’s preferences are recognized and kept distinct, delivering personalized experiences with My Page — from Dad’s My Page to Mom’s My Page and more.

The experience is further enhanced by the AI Picture & Sound Wizard, which learns your preferences and optimizes picture and sound just for you.

And whenever you need help, the AI Chatbot is always ready. Just say “Help!”, and your TV actively guides you to a solution.

LG webOS connects smart IoT devices throughout the home through Home Hub, while the Gaming Portal and Music and organized content experiences by theme add more enjoyment to everyday life. With Sports Portal, you can easily access key sports information — including tennis, basketball, football, and more — all in one place. The newly introduced Sports Playbook goes even further, delivering a deeper sports experience right on your TV with real-time data–driven insights, such as heat maps, shot maps, and head-to-head (H2H) comparisons.