LG ELECTRONICS WINS “BEST BRAND OF IFA 2026” AND MULTIPLE HONORS AT IFA INNOVATION AWARDS

News Summary:

• LG has been named the recipient of the 'Best Brand of IFA 2026' title, the highest accolade of the IFA 2026 Innovation Awards.
• The Wallpaper TV(LG OLED evo W6 AI) was recognized for combining an ultra-slim design, True Wireless connectivity¹ and differentiated picture quality enabled by Hyper Radiant Colour Technology, while LG’s Modular Sound Suite with Dolby Atmos^® FlexConnect^TM earned Best in Audio honours for making home audio simple and flexible.
• Additional honours for LG OLED evo and Micro RGB evo reinforce LG’s leadership in next-generation TV innovation, while LG StanbyME 2 Max highlights the company’s expanding lifestyle entertainment portfolio.
  
  

SINGAPORE, Sep. 11, 2026 — LG Electronics (LG) has achieved the highest recognition at the second annual IFA Innovation Awards, capturing the highly coveted Best Brand of IFA 2026 title. By earning this top distinction at the established global technology awards program, LG firmly strengthens its reputation as a global innovation leader, setting new benchmarks in technology, design and market impact.

 

Leading the product categories, LG secured multiple Category Best awards. The LG OLED evo AI W6, True Wireless Wallpaper TV earned the Best in Home & Entertainment award, recognized for reimagining the iconic Wallpaper TV with an ultra-thin 9mm range², True Wireless connectivity and Hyper Radiant Colour Technology that combine to deliver a seamless fusion of design and picture innovation. The product embodies LG's vision of built on The product embodies LG's vision, built on the concept of “Technology Without the Clutter,” offering unprecedented freedom in how premium televisions integrate into living spaces.

 

In the audio category, LG Sound Suite AI was named Best in Audio for transforming the home listening experience through the world's first³ Dolby Atmos^® FlexConnect^TM sound ecosystem. Designed to give users greater freedom to combine, arrange and position speakers throughout their spaces, LG Sound Suite AI creates a more flexible and personalised approach to immersive home audio.

 

LG’s premium display and audio lineups were further recognised with five Honouree distinctions, highlighting the breadth of the company's innovation across home entertainment and lifestyle experiences.

 

The LG OLED evo G6 was recognized for advancing OLED picture performance to new heights through Hyper Radiant Colour Technology, delivering exceptional brightness, contrast and colour precision while preserving the self-emissive advantages that define LG OLED.

 

The LG Micro RGB evo (MRGB96) earned recognition for introducing LG's vision for the next era of premium TV displays, harnessing RGB-based illumination technology to deliver high colour volume, luminance and ultra-large-scale performance.

 

The LG StanbyME 2 Max received an Honouree distinction for redefining personal entertainment with a movable lifestyle screen designed to adapt to the way people live, work and relax, extending content experiences beyond the traditional living room.

 

From earning the Best Brand of IFA 2026 honour to securing multiple honours across its MS division, LG’s achievements reflect the company’s unwavering commitment to innovation and to creating products that continuously elevate the customer experience.

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¹ Visually lossless based on TÜV Rheinland certification test conditions conducted in accordance with ISO/IEC 29170‑2. Measurement and performance results may vary depending on connection status and environment.

² The actual measurement is 9.95mm and may vary slightly depending on the measuring conditions.

³ As per Dolby Atmos’s official press release: https://news.dolby.com/en-WW/259049-dolby-and-lg-unveil-a-new-era-of-home-audio-with-the-world-s-first-soundbar-audio-system-powered-by-dolby-atmos-flexconnect/

 

About LG Electronics Media Entertainment Solution Company

The LG Media Entertainment Solution Company (MS) is a recognised innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalised webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximise customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.

 

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates four business units locally – Media Entertainment Solutions, Home Appliance Solutions, Eco Solutions, and Business Solutions. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.

 

 

Media Contacts:

Cher Sok Kheng LG Electronics Singapore E-mail: sokkheng.cher@lge.com