INSPIRATION
family on the sofa with father using LG Gram laptop
Whether it's integrated into products to enhance efficiency or used to analyse data and extend the life cycle of a product, LG’s unique approach to AI (Artificial Intelligence) is helping the company achieve its long-term goals. In the article below, we’ll explore exactly how this is being achieved.
LG ThinQ appliances
AI has become an essential component in the electronics industry by driving innovation and efficiency.1 This is because AI technology enables machines to learn from experience by analysing data and performing a variety of advanced functions.
AI's machine learning is utilised by companies like LG to optimize resource usage, enhance efficiency and promote responsible operations. Research shows AI can cut an organisation's carbon footprint by up to 10%, potentially saving 5.3 gigatons of CO2e when implemented globally.2
AI technology, advancing rapidly, raises concerns about implementation. LG is redefining AI as 'Affectionate Intelligence' to showcase real-world benefits. ThinQ platform features a generative AI chatbot for customer interaction. LG Shield is designed to protect personal data and information throughout every phase of the process, from gathering and storage to usage. Committed to achieving Responsible Intelligence, LG strives to exceed the necessary industry standards for the deployment of AI.3
family enjoying playtime
AI-driven features are designed to enhance the user experience, streamline control and optimise performance across different devices.
AI Customisation with Picture Wizard allows you to select an image tailored to your taste from 85 million possibilities, saved to your profile. Brightness Control detects light in your room and balances the picture for crisp visuals.4
Picture Pro enhances content in real time using a deep-learning algorithm, adjusting the picture automatically. Sound Pro categorises sounds into effects, music and voices, applying the ideal audio settings.5
Voice Recognition lets you request recommendations or change channels, while Concierge recommends content based on your viewing habits.6
The Alpha 11 AI Processor enhances the OLED experience with deep learning, graphics and speed.7 AI Direct Drive in washing machines analyses fabric type and weight, with automatic washing motion optimisation by your machine, resulting in improved fabric protection.8
LG Alpha 11 AI Processor and LG AI Direct Drive™
LG's new smart home AI agent features a two-legged wheel design for mobility within the home, acting as a smart home hub. The AI agent can perform various tasks like weather and schedule updates by connecting with and controlling smart home appliances.9
AI is transforming industries with efficiency and insight, but its broader impact demands thoughtful consideration.
AI improves accuracy, automates repetitive tasks and accelerates data analysis—leading to better decision-making and cost savings.10
Despite its benefits, AI lacks emotional intelligence and creativity, which limits its ability to handle complex, human-centered tasks.10
LG is committed to developing safe, transparent and accountable AI. Guided by its AI Ethics Principles and ESG policies, LG ensures responsible innovation through robust governance, risk management and data protection.11 Its AI Management System certification underscores its dedication to ethical AI use across smart home technologies.12
lg experience FAQ
Use the Magic Remote’s microphone to calibrate and optimise the TV audio for your room. Select your desired audio mode from the recommendations.13
Turn on the AI Picture function to enhance content quality, remove noise and optimise contrast and saturation.15
Use the pointer or directional keys to navigate:
Settings > Chatbot icon >Home > Accessibility > Chatbot16
LG has been able to integrate groundbreaking AI technology into its products to not only enhance the user experience but also to increase efficiency and help the company meet its goals.
Life's Good!
1 Ideal Power - Artificial Intelligence in the Electronics Industry
2 Forbes - BCG study on how AI can reduce a company’s carbon footprint
3 LG Global - LG Presents Vision to ‘Reinvent Your Future’ with AI-Powered Innovations
4 OLED77B42LA - AI Customisation and AI Brightness Control
5 65QNED86T6A - AI Picture Pro and AI Sound Pro - *A Sound Pro must be activated through the sound mode menu. **Sound may vary according to the listening environment.
6 LG Smart WebOS - AI Voice Recognition and AI Concierge - *AI Concierge and AI Voice recognition are only provided in countries that support NLP in their native language.
7 OLED65G46LS.USC9S - Alpha 11 AI Processor
8 F2Y509WBLN1 - Deep Learning AI DD
9 LG Global - LG Ushers in ‘Zero Labor Home’ With Its Smart Home AI Agent
10 Tableau - What are the advantages and disadvantages of artificial intelligence (AI)?
11 LG Corporate - Corporate Governance
12 PR Newswire - LG earns AI management system certification
13 LG Help Library - [LG OLED TV] How can I use the AI Acoustic Tuning function?
14 LG ThinQ - Smart Appliances with LG ThinQ
15 LG Help Library - [LG LED / LCD] How can I enable the AI Picture capabilities?
16 LG Help Library - Troubleshoot using the chatbot feature of your webOS24 TV
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