LG OLED TV sales reach 10 million in Europe

LG Electronics is thrilled to share a significant achievement: 10 million LG OLED TVs sold in Europe by the second quarter of 2025. This milestone showcases the lasting confidence and preference of European customers and signifies 12 straight years of being the leader in the global OLED TV market.¹

Colour accuracy is a standout feature of LG OLED TVs, delivering perfect colour and true black for an unparalleled viewing experience, its colour accuracy received “True Visual Experience with Indoor Lighting” certification from TÜV Rheinland, a renowned German testing and certification organisation, becoming the first ever TV brand to achieve such certification.¹⁰ At the core of LG’s OLED excellence is also its exclusive α (Alpha) AI processor, an OLED dedicated processor exclusively developed based on 1.6 billion pictures and 40 million sound data points over the years.¹ It's bringing Advanced AI Features to consumers with its AI Magic Remote, providing easy control with Voice ID, and delivering hyper-personalised content that suits each user.

LG OLEDs also harness advanced AI capabilities—delivering hyper-personalised pictures and sound, easily controlled with the AI Magic Remote, making it more seamless than ever for users to enjoy optimised viewing without manual adjustments.¹¹ To further enhance content accessibility, LG has partnerships with major content providers like Disney+, Apple TV+, Rakuten and Mubi and runs initiatives such as the LG Streaming Week campaign from May 19 to June 30 providing users in 42 countries across Europe a wide range of free and discounted streaming content.^12,13

Many LG OLED TVs are assembled in LG’s factory in Mława, Poland—ensuring a diversified production footprint and stepping up capacity for European customers.¹⁴ Established in 1999, the Mlawa factory has nearly 5,000 employees supporting regional growth and contributing tax revenue. The factory produces a wide range of products, including LG QNED, OLED and NanoCell TVs, as well as monitors and Information Display solutions. Each product undergoes rigorous durability testing—such as colour accuracy checks, temperature extremes, and drop tests—to ensure the highest quality reaches the end customer.¹⁵

LG OLED TVs have consistently earned top honours and consumer praise across Europe, reflecting their unrivalled picture quality, innovation and design.

• The LG OLED M, the world’s first wireless 4K 120Hz TV, was recognised by TIME as a groundbreaking innovation in 2023.¹⁶
• LG OLED C3 was named Best Premium TV by Stuff Awards 2023, praised for top-tier performance in film, sports, and gaming.¹⁷
• LG OLED TVs topped UK consumer tests, helping LG win Which? Home Entertainment Brand of the Year for five consecutive years.¹⁸
• As of 2025, LG OLED topped consumer review charts in 12 countries, including the UK, Germany, France, Italy, and Spain, holding a 52.4% market share in global OLED TV shipments.¹⁹
• French tech media outlet, Les Numériques awarded the LG OLED Evo G5 a perfect 5/5 score, calling it “one of the best TVs in 2025”.²⁰

Looking ahead, LG remains focused on elevating the viewing experience through sharper screens and smarter platforms. As Heaven Lee, Europe Region representative of LG Electronics, notes: “The 2025 LG OLED evo will feature an even sharper screen and a smarter AI-powered webOS platform to deliver an immersive viewing experience.”²⁷ With ongoing advancements in design, performance and content services, LG OLED continues to lead the way in redefining how Europe watches TV.