Innovation in Tune With You: How LG Orchestrated the AI Home Experience at IFA 2026

This year’s IFA in Berlin may have drawn to a close, but the energy and excitement from LG’s booth continue to resonate. Under the theme “Innovation in tune with you,” we invited visitors to step into a highly personalized future, where advanced AI adapts to your needs and routines to create a more convenient, efficient and harmonious way of life.

A Symphony of Intelligence

At the heart of our showcase was the expanded LG AI Home ecosystem. This comprehensive and flexible ecosystem connects devices and services across the home and beyond, using AI to tailor responses, suggestions and actions to support daily life.

Greeting visitors at the booth entrance was the breathtaking LG AI Orchestra, a kinetic LED installation featuring LG CLOiD™ as the conductor of our connected AI ecosystem. The engaging performance illustrated how our diverse products – spanning home appliances, HVAC and robots – work in perfect harmony to create a connected ecosystem. The LG AI Orchestra served as a stunning visual representation of our Zero Labor Home vision, where AI helps reduce the burden of household chores to give customers more time for the things that matter.

A Cohesive, Context-Aware System for Home and Beyond

Moving into the AI Home Zone, visitors saw how our expanded ecosystem works in practice. Here, our next-generation AI home hub, LG ThinQ™ ON, working in sync with the LG ThinQ platform, demonstrated its ability to connect appliances, spatial solutions and services into a more cohesive system. But the real star of the show, making its public debut at IFA, was ThinQ Claw – our brand-new, text-chat-based AI agent.

Combining natural-language capabilities with contextual intelligence, ThinQ Claw delivers personalized assistance based on contextual information and user preferences. Heading home? It can set your preferred indoor temperature before you arrive. Hosting guests? It can coordinate appliances to help you prepare for entertaining.

The AI Home Zone also highlighted our open ecosystem powered by Homey and presented the comprehensive Home Energy Management System (HEMS), which intelligently controls energy generation and consumption to help lower household bills. Additionally, we revealed the powerful LG ThinQ Pro. Making its European debut, this device-management solution illustrates how our AI Home vision extends beyond private residences to shared and commercial spaces.

A Flawless Fit Without Compromises

In the Fit & Max Solution Zone, we showed off an expanded range of appliances engineered to fit European living environments and meet the performance expectations of European customers. Our balanced “Fit Space, Max Life” approach now extends beyond refrigerators to built-in style washing machines, dryers and dishwashers – each combining thoughtful features, a large capacity and space- and energy-efficient design.

Centered on these innovative, new products, our exhibits replicated stylish, modern kitchens and laundry spaces that showed how customers can balance form, function and fit. With slide-in installation, flush-fit aesthetics and generous internal capacities, these appliances seamlessly blend in with your existing cabinetry while offering practical, high-efficiency features, such as the dishwashers’ one-hour full wash and dry cycle. 

Mainstreaming Top-Tier Efficiency

Making premium energy-saving performance accessible to more households was the core focus of the Energy Leadership Zone. This year, we made the bold move of bringing the advanced energy-saving technologies of our flagship appliances to a wider range of LG products and models. Visitors could explore our new laundry lineup, including a washing machine powered by our advanced Direct Drive motor and precise inverter control that uses up to 70 percent less energy than the European A-grade energy requirement. We are also applying technologies such as the Dual Inverter Heat Pump™ to more consumer-friendly dryer models, providing uncompromising performance and helping households across Europe live more efficiently.

Luxury and the Culinary Experience Redefined

Beyond the necessity of daily chores, the home is a place for relaxation and premium experiences. In the LG SIGNATURE Zone, we presented the timeless design and advanced AI technology of LG’s ultra-premium lifestyle brand.

Our LG SIGNATURE refrigerator captured visitors’ attention with its AI voice recognition capabilities. In addition to understanding conversational language, the fridge can proactively recommend appropriate refrigeration modes for different types of food. Alongside this was the LG SIGNATURE 30-inch wall oven. Combining an internal AI camera with AI Gourmet™, it can recognize a diverse array of dishes and suggest the optimal cooking mode for the meal you’re making. Together, these sophisticated kitchen solutions deliver an incredibly intuitive and luxurious home culinary experience.

Through empathetic AI, thoughtful design and accessible energy efficiency, LG is helping create a future home that is more connected, intuitive and in tune with each customer. At IFA 2026, LG brought together AI, thoughtful design and energy-efficient technologies to create more connected, intuitive and personalized experiences for customers. Building on the momentum of IFA 2026, LG will continue orchestrating the next chapter of its AI Home ecosystem, delivering more personalized and meaningful experiences for customers worldwide.

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