Smart Hotel TVs and Cloud Technology Bring Together In-Room Entertainment,
Hotel Operations and Personalized Guest Experiences
News Summary
SEOUL, Sep. 2, 2026 — LG Electronics (LG) has entered into a strategic collaboration with leading global hospitality company Marriott International (Marriott) to shape the next generation of smart hotels through the development of an integrated guest room content and services platform powered by smart hotel TVs and cloud technology.
As part of the collaboration, the two companies have signed a memorandum of understanding at Marriott’s global headquarters in Bethesda, Maryland, USA, to further advance the jointly-developed guest room entertainment and technology platform. Marriott plans to adopt the jointly developed platform across its participating hotel portfolio, bringing a modern approach to in-room entertainment, and laying the foundation for device management, and connected guest experiences across Marriott properties.
As leaders in the hotel TV and hospitality industries respectively, LG and Marriott aim to improve hotel operational efficiency and simplify maintenance while providing guests with more convenient and personalized in-room experiences.
“Through our strategic collaboration with Marriott, LG is expanding the role of the hotel TV beyond entertainment to become a central platform that connects guests with personalized content and services while helping hotel operators manage their properties more efficiently,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “By combining our leadership in hospitality displays with cloud, webOS and device management technologies, we will continue to deliver innovative solutions that help shape the future of smart hotels.”
“Our collaboration with LG reflects Marriott’s commitment to building technology that elevates the guest experience across our portfolio,” said Drew Pinto, executive vice president, and chief revenue and technology officer at Marriott International. “By combining LG’s connected-device capabilities with Marriott’s hospitality expertise and enterprise platform, we are creating a more seamless, personalized guest room experience while helping hotel teams operate more efficiently. This work is an important step toward building a smarter technology ecosystem that evolves alongside the needs of our guests.”
Advancing Smart Hotel Experiences With Integrated TV and Cloud Solutions
Given the company’s long-standing relationship with Marriott, LG was selected to expand its work with the world’s largest hotel company to support its hospitality tech ecosystem starting with an innovative guest room entertainment and technology platform for next-generation guest experiences. Marriott is shaping the platform around guest experience, property operations and enterprise integration needs, while LG is co-developing the platform, device management and technical support behind it.
A prime goal of the collaboration is to make the TV part of a connected guest room experience rather than a standalone device. This new guest room technology platform helps turn the displays into a more unified experience for travelers, providing entertainment, hotel content and room functions with a seamless, easy-to-use system. The technology enables seamless authentication and management of LG smart hotel TVs and set-top boxes across participating Marriott properties, while reducing reliance on traditional on-premises video distribution infrastructure. LG’s connected device capabilities are integrated with Marriott’s infrastructure to enable future smart-room experience.
Cloud-Based Platform Enhances Hotel Operations and Guest Convenience
Beyond enhancing the guest room experience, the platform provides Marriott with a centralized enterprise management environment for its in-room technology. Marriott associate teams will now have the ability to monitor device health, performance and status across individual guest room televisions, entire hotel properties, specific brands or groups of hotels, and even its broader property portfolio. This centralized approach enables faster issue identification, more efficient content and application updates and improved operational visibility across Marriott’s global hospitality network.
A key feature of the technology is its in-room entertainment system, which supports linear TV, streaming and FAST channels including over 40 OTT applications and 250 channels. The television experience will also offer personalized advertising through LG Channels and client-side ad insertion capabilities.
Marriott Collaboration Expands LG Business Across Hospitality
The guest room technology will launch with an initial pilot across Marriott brands in 40 locations in the United States and Canada before potentially expanding more broadly in Marriott’s global portfolio, at participating hotels.
As the collaboration evolves, Marriott and LG intend to explore opportunities to extend connected digital experiences and centralized management capabilities into public and shared spaces throughout hotel properties, creating a more unified technology ecosystem across the hospitality environment.
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