True entertainment lovers always have a hard time finding the best TV. Whether it is something as accessible as a TV under 1 lakh, or a premium LG OLED, when you know you are investing in the right features, it never hurts to spend on a premium TV. But which are these premium features, exactly — the ones actually worth paying extra for, rather than marketing shine? Here are the 8 hero features that set a premium LG TV apart, grouped by category.

8 Key Features, at a Glance


AI Features

  • AI Picture Pro & AI Sound Pro — real-time, scene-by-scene picture and audio optimisation

  • Multi-AI Search & AI Chatbot — natural-language search and instant answers via Gemini

  • AI Concierge & AI Voice ID — personalised recommendations tied to who's speaking

Smart Processor

  • α AI Processor (up to α11 Gen3) — the chip powering every AI feature in real time

webOS

  • webOS + Re:New Program — up to 4 software upgrades over 5 years, secured by LG Shield

Personalisation

  • My Page — a personal hub for weather, calendar, and sports scores at a glance/p>

  • AI Voice ID-based profiles — one TV, tailored recommendations per household member

TV for Gamers

  • Game Optimizer, VRR & ALLM — one-place control for tear-free, low-lag gameplay, plus the Gaming Portal for console-free cloud gaming