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The front view of LG Micro RGB evo AI MRGB95, released in 2026, displays a vivid, crystalline image of sharply defined red, green, and blue facets, featuring 100-inch display, webOS, RGB Primary Color Ultra, and the alpha 11 AI Processor 4K Gen3 and a Dual AI Engine.
front view
bee stickers
LG Micro RGB evo AI MRGB95 shown in front and side views highlights a 100-inch display with a 2230 mm-wide screen, 1277 mm screen height, 1374 mm height with stand, a 49.9 mm depth, and a stand footprint measuring 1725 by 415 mm.
2026 CES Innovation Awards Honoree badge in the Imaging category for the MRGB95 100-inch display
LG Micro RGB evo AI MRGB95, featuring Micro RGB ultra-fine color control, delivers 100% color coverage of BT2020, DCI-P3, and Adobe RGB as certified by Intertek.
LG Micro RGB evo AI MRGB95, powered by RGB Primary Color Ultra, shows a flower image on the screen, with precisely controlled red, green, and blue light from distinct Micro RGB engines for balanced color and refined contrast.
LG Micro RGB evo AI MRGB95’s alpha 11 AI Processor 4K Gen3 glows in purple light on a circuit board, highlighting the Dual AI Engine and delivering NPU up to x5.6 faster, CPU 50% faster, and GPU 70% stronger performance.
LG Micro RGB evo AI MRGB95 with Micro Dimming Ultra displays a vibrant marine life scene with precise color separation across over 8.3 million pixels, enhanced by thousands of dimming zones driven by alpha 11 AI Processor 4K Gen3.
Micro RGB on the right, used in LG Micro RGB evo AI MRGB95, is shown in comparison with Mini LED on the left, highlighting smaller red, green, and blue light elements for pinpoint brightness and precise color control.
LG Micro RGB evo AI MRGB95 with Ultimate Gameplay shows a vibrant, high-speed racing scene with a blurred comparison inset highlighting Motion Booster 330, while supporting 165 Hz, VRR, AMD FreeSync, ALLM, HGiG, and GeForce NOW.
The 2026 CES Innovation Awards Honoree badge in the Artificial Intelligence category recognizes Multi-AI search with Google Gemini and Microsoft Copilot.
LG Shield, applied to LG Micro RGB evo AI MRGB95, is shown with an LG Shield logo at the center, security icons below, and a 2026 CES Innovation Awards Honoree badge above, representing data and system protection.
LG Micro RGB evo AI MRGB95 features AI Hub for personalization, with an AI icon above a remote control surrounded by labels for Multi AI Search, AI Concierge, AI Voice ID with My Page, AI Chatbot, AI Picture Wizard, and AI Sound Wizard.
LG Micro RGB evo AI MRGB95, offering up to 100 inches, is wall-mounted in a spacious modern living room. Displaying a vivid, colorful landscape that highlights rich color and fine detail, elevating the interior to a new level.
The front view of LG Micro RGB evo AI MRGB95, released in 2026, displays a vivid, crystalline image of sharply defined red, green, and blue facets, featuring 100-inch display, webOS, RGB Primary Color Ultra, and the alpha 11 AI Processor 4K Gen3 and a Dual AI Engine.
front view
bee stickers
LG Micro RGB evo AI MRGB95 shown in front and side views highlights a 100-inch display with a 2230 mm-wide screen, 1277 mm screen height, 1374 mm height with stand, a 49.9 mm depth, and a stand footprint measuring 1725 by 415 mm.
2026 CES Innovation Awards Honoree badge in the Imaging category for the MRGB95 100-inch display
LG Micro RGB evo AI MRGB95, featuring Micro RGB ultra-fine color control, delivers 100% color coverage of BT2020, DCI-P3, and Adobe RGB as certified by Intertek.
LG Micro RGB evo AI MRGB95, powered by RGB Primary Color Ultra, shows a flower image on the screen, with precisely controlled red, green, and blue light from distinct Micro RGB engines for balanced color and refined contrast.
LG Micro RGB evo AI MRGB95’s alpha 11 AI Processor 4K Gen3 glows in purple light on a circuit board, highlighting the Dual AI Engine and delivering NPU up to x5.6 faster, CPU 50% faster, and GPU 70% stronger performance.
LG Micro RGB evo AI MRGB95 with Micro Dimming Ultra displays a vibrant marine life scene with precise color separation across over 8.3 million pixels, enhanced by thousands of dimming zones driven by alpha 11 AI Processor 4K Gen3.
Micro RGB on the right, used in LG Micro RGB evo AI MRGB95, is shown in comparison with Mini LED on the left, highlighting smaller red, green, and blue light elements for pinpoint brightness and precise color control.
LG Micro RGB evo AI MRGB95 with Ultimate Gameplay shows a vibrant, high-speed racing scene with a blurred comparison inset highlighting Motion Booster 330, while supporting 165 Hz, VRR, AMD FreeSync, ALLM, HGiG, and GeForce NOW.
The 2026 CES Innovation Awards Honoree badge in the Artificial Intelligence category recognizes Multi-AI search with Google Gemini and Microsoft Copilot.
LG Shield, applied to LG Micro RGB evo AI MRGB95, is shown with an LG Shield logo at the center, security icons below, and a 2026 CES Innovation Awards Honoree badge above, representing data and system protection.
LG Micro RGB evo AI MRGB95 features AI Hub for personalization, with an AI icon above a remote control surrounded by labels for Multi AI Search, AI Concierge, AI Voice ID with My Page, AI Chatbot, AI Picture Wizard, and AI Sound Wizard.
LG Micro RGB evo AI MRGB95, offering up to 100 inches, is wall-mounted in a spacious modern living room. Displaying a vivid, colorful landscape that highlights rich color and fine detail, elevating the interior to a new level.

LG 254cm (100) Micro RGB evo AI MRGB96 4K Smart TV 2026

100MRGB96BL

Key Features
Revolutionary color with certified Triple 100% Color Coverage
Certified for Triple 100% Color Coverage across BT2020, DCI-P3, and Adobe RGB
Product specs

  • Shipping options may vary by region.

  • Shipping delays may occur due to the delivery company's circumstance.

What people are saying

*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.

 Shop for a New TV with the Latest TV Technology at LG India

 

 

LG offers advanced audio and video equipment for your TV that will exceed your home entertainment standards. Whether its family movie night in 3D, surround sound on your home theatre or festive game nights projected on the wall, LG delivers more than entertainment. Explore the world of televisions offered by LG, along with the advanced video accessories and audio equipment for all of your home electronics needs.

 

 

How to decide which Television is the best for you?

 

Buying your first TV or upgrading to a better one has now become easier than we thought. You can buy TV online just as easily as buying clothes online. If you are in search of an upgrade or a new TV, a good smart TV will be a great choice for the entire family. Not only everyone is able to enjoy it equally, but also make use of it for various purposes.

 

A high-definition TV functions more like a computer, it runs various apps and offers you with high resolution video quality. Upgrading to a smart android TV will allow you to watch shows and movies without the need for cable services. You can also browse the internet, play games or access compatible data from your computer. With upgraded versions and stylish new models, it’s time you finally bring home a new television of the best TV brand in India.

 

The first thing to consider is the type of panel you want to get, this can be a function of your budget, or of the picture quality and performance you desire from your television. The general most selling options are LED, QLED and OLED with a basic trade-off between price and performance as you move up the ladder towards OLED.

 

Talking about the screen size, the general rule here is bigger equals better, but be sure to keep your room requirements in mind when deciding upon your screen size. Resolution is an essential factor to consider, as HD Ready, Full High definition TV are widely available while 4K (Ultra-HD) is becoming more popular than ever. Be sure to get either HDR or Dolby Vision with a 4K LED TV for you to enjoy that superior picture quality.

 



Best Features of LG TVs

 

• α9 Gen4 AI Processor 4K

With deep learning algorithms, α9 Gen4 AI Processor analyses the on-screen content to deliver content at its most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one.


• Gallery Design

LG’s best LED TV and OLED TV can be hung on your wall like a piece of art, giving your space more elegance. While sitting flush with your wall, this TV also delivers the same exquisite view from every angle.


• Dolby Vision IQ & Atmos

Watch movies the way they should be – absolutely breath-taking just like the theatre experience. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.


• Dynamic Color Enhancer

The advanced image processor adjusts color for richer, more natural images. Enjoy the beauty of nature's true colors on your TV screen.


• Active HDR

Active HDR optimizes every scene, delivering delicate detail and rich color. The multi-HDR format, including HDR10 and HLG, coupled with LG's dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality.


• Dolby Audio™

Experience clearer, more immersive theatre-quality sound at home with the Dolby Audio on your TV.


• Quad Core Processor

Four fast, accurate processors eliminate noise and create more dynamic color and contrast. Low-resolution images are up-scaled and reproduced as sharper, more vivid images.



Different types of TVs you can buy at LG


• Rollable OLED TVs

Out-of-this-world picture quality combined with our new extraordinary rollable technology lets you step into the future every time you use your TV.


• OLED TVs

Designed after how life should be, the LG OLED TV boasts perfect picture quality, rich colors and deeper black.


• NANOCELL TVs

LG Nano Cell TV promises to deliver a viewing experience which is clearer than reality. Empowered by its 4K technology and the wide-viewing angles, one can enjoy a breath-taking experience with more vibrant colors and details.


• UHD 4K TVs

The LG 4K UHD TV now comes with AI ThinQ built-in, along with Ultra high-definition picture quality to give you a complete viewing experience.


• Smart TVs

LG smart TVs are Internet-connected televisions that offer access to a world of entertainment. Enjoy movies, TV, games, videos and apps; LG’s smart TVs make entertaining the family easier than ever.


• LED TVs

LG’s full LED slim backlighting technology delivers incredibly vibrant colors, a modern design, deep blacks and precise image detail. With LG’s best LED TV in India you won’t believe your eyes.



Get the Perfect Television within your Budget



TV Under Rs. 15,000

Perfect for today's modern home, you can get a sleek LED Smart TV with HD video quality and features like voice recognition.

 

TV Under Rs. 20,000

LG smart TVs that are Internet-connected televisions offering access to a world of entertainment are the best choice in this budget. Enjoy movies, TV, games, videos and apps; LG’s smart TVs make entertaining the family easier than ever. Do a smart TV comparison to buy the best.

 

TV Under Rs. 25,000

LG’s full LED TV with slim backlighting technology delivers incredibly vibrant colors, a modern design, deep blacks and precise image detail and is the best buy under this budget. Check TV price in India on our website to compare.


TV Under Rs. 30,000

Get home theatre-like experience with Full HD LED TV along with AI Smart TV options with features like noise reduction, Chromecast Screen Sharing, and Wide Viewing Angle.


TV Under Rs. 50,000

Treat yourself to a fantastic visual experience with Ultra HD 4K LED Smart TV, offering features like Built-in Set Top-Box, Quad core processor, Dolby Digital Plus audio, and data storage.


TV Under Rs. 70,000

OLED TVs take movies, TV shows and gaming to a different level. Packed with 4K resolution and even deeper shades of black, you'll enjoy every minute of your entertainment. Explore the range of LG OLED TV's in this budget.

 

 

Should you buy a TV online or from a store?

 

As long as you are clear about what you want, you can choose either option. At LG, we strive to offer a seamless buying experience—whether in-store, online, or via mobile. In addition to a range of benefits, we provide personalized exclusive offers and convenient EMI payment options

 

 

Browse with Ease, Shop with Confidence with LG India

 

• Free Shipping

Avail Free & Safe shipping in serviceable pin codes, whenever you shop from https://www.lg.com/in we take pride in delivering most of our orders on priority.

 

• Secure Payments

Your Data security & privacy is our priority. Pay securely through 128-bit encrypted payment gateway. We support credit cards, net banking, and debits cards.

 

• Exclusive Offers

Now enjoy the benefits of LG exclusive offers. Subscribe to LG.com to remain updated on the latest offers.

 

• Hassle-Free Installation

Once you place an order on LG.com your installation request will be generated post-delivery and our expert engineers will guide you through user manual.



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