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Four times the resolution. Four times the detail. ULTRA HD 4K resolution is four times that of Full HD, resulting in brilliant clarity and vivid details that amaze, even up close. Enjoy a new standard of definition.
Scale new heights of resolution. The 4K Upscaler converts lower resolution entertainment to near 4K quality using a unique 6-step image processing technology. So whether it's broadcasts, movies, sports or more, you can now enjoy it in incredible detail.
Making TV Simple Again. LG's award winning Smart TV webOS platform revolutionises the way you watch and experience entertainment on your UHD TV. Free from the complexities of advanced technology, you can now enjoy Smart TV the way it is supposed to be, simple and intuitive, bringing together some of the best catch-up TV, movies, sport and music services. Whatever you wish to watch, find, launch, or play, you can do it easily with webOS, the efficient and user-friendly Smart TV designed with you in mind.
Complete your viewing experience with ULTRA Surround. This multi-channel sound effect will immerse you with the most realistic audio yet from seven virtual channels.
Future proof your TV HDMI 4K can transmit large amounts of data at once. This advanced technology supports 4K video with 60 frames per second, which is the standard for UHD broadcasting. Be ready for the UHD experience for HDMI 4K.
Bigger Screen, Bigger Experience
Now you can see more valuable experiences on bigger screen. Select various screen sizes for your various choices
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
The LG 43UF770V is a 43-inch Ultra HD TV. A UHD or 4K display is one with at least 8 million active pixels. For televisions, that resolution has standardised to 3,840 by 2,160. Read the reviews of our satisfied UHD TV owners. Read LG 43UF770V 4K TV reviews or explore other great Ultra HD TVs from LG.