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Thanks to the self-lighting pixels, which are unique to LG OLED 4K TV, you get infinite contrast, delivering the deepest and darks blacks possible today. Lightsout.
Due to OLED's unique self lighting pixels, the colour range and accuracy are dramatically improved. The result? Millions of pixels painting a picture with true-to-life colour reproduction like you have never seen before.
Fusing OLED technology with 4K resolution, LG OLED 4K TV brings you the finest viewing experience imaginable. With self-lighting pixels - meaning they switch on and off individually - OLED delivers the purest blacks, most brilliant colours and clearest images.
ULTRA HD 4K RESOLUTION
ULTRA HD 4K resolution is four times that of Full HD, resulting in brilliant clarity and vivid details that amaze, even up close. Enjoy a new standard of definition.
ABSOLUTE MOTION CLARITY
With a response speed of over one thousand times faster than LED, OLED allows you to appreciate fast moving scenes like sports or action movies free from blur.
LG's award winning Smart TV webOS platform revolutionises the way you watch and experience entertainment on your UHD TV. Free from the complexities of advanced technology, you can now enjoy Smart TV the way it is supposed to be, simple and intuitive, bringing together some of the best catch-up TV, movies, sport and music services. Whatever you wish to watch, find, launch, or play, you can do it easily with webOS, the efficient and user-friendly Smart TV designed with you in mind.
Sound Designed by Harman / Kardon™
A highly refined speaker system engineered by harman / kardon will give your ears a premium audio experience. So now you can fill your room with the ultimate sound, to match the ultimate picture.
Thanks to an intuitive design which creates a floating screen effect, you can now enjoy a whole new level of immersion and style.
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
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OLED 4K TV: Offers incredible detail using LG's ultra-high definition resolution, double that of full HD TVs. You may feel immersed in the activity with an OLED 4K TV from LG. LG OLED TV's offer a superior experience through innovative technologies delivering more than a billion rich colours, smoother motion and elevated brightness plus HDR with Dolby Vision. Since OLEDs do not require a backlight and filters (like LCD displays), they are more energy efficient, simpler to create, and even thinner. The contrast ratio is the most important facet of picture quality. A high contrast-ratio display will look more realistic than one with a lower contrast ratio. OLED technology is best because it can get extremely bright, plus it can create absolute black without a blooming. LED stands for Organic Light-Emitting Diode technology that has the advantage of earning televisions thinner and more eco-friendly. OLED TVs have more vibrant colours, richer blacks, and awesome contrast ratio. Also, the reaction time is quite low which practically eliminates motion blur. Read LG 55EF950V 4K TV reviews or explore other great OLED TVs from LG.