Smart TVs today go beyond simple convenience; by definition, an AI TV is a next-generation intelligent display that fundamentally understands your needs. AI can learn your viewing habits to recommend content you’re more likely to enjoy, surface what matters most across your favorite apps, and simplify how you discover entertainment. AI-powered personalization reduces browsing time and makes it easier to find something worth watching. This AI-powered personalization is why it is truly worth getting a TV with AI; the significant value and convenience it provides far outweigh the traditional smart TV experience, as it reduces browsing time and makes it easier to find something worth watching.
LG AI TV displays a home screen in a living space, showcasing apps like LG Channels and Netflix alongside recommended content, while the interface highlights direct access to hundreds of entertainment options.
A smart TV is a TV that connects to the internet and brings together content, apps, and services in one place. It allows you to access streaming platforms, discover new content, and enjoy entertainment without the need for additional devices. At its core, a smart TV runs on an operating system and supports apps, enabling you to stream movies, shows, and more directly on your TV. With everything integrated into one experience, it simplifies how you find and watch what you want.
Smart TVs connect to the internet via Wi-Fi or a wired connection, giving you access to streaming services, apps, and content in one place. With everything integrated into a single system, you can easily browse and watch without additional devices. A stable internet connection helps ensure a smooth viewing experience.
Smart TVs can connect with a wide range of devices, from smartphones and laptops to smart home products. This allows you to mirror content, share media, and control connected devices directly from your TV, creating a more integrated and seamless home experience.
Today’s smart TVs go beyond connectivity. AI is redefining the experience. By understanding your preferences, simplifying discovery, and adapting to how you watch, AI TVs make it easier to find, enjoy, and interact with content in a more personalized and intuitive way.
Smart TVs powered by AI can learn your viewing habits to recommend content you’re more likely to enjoy. By analyzing how you watch, AI can also optimize picture and sound settings automatically, creating a more personalized viewing experience over time.
Modern Smart TVs can act as a central hub for connected devices. With built-in smart home integration and IoT connectivity, users can manage and control compatible devices directly from the TV for a more connected home experience.
Simply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.1)
AI Concierge
AI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.2)
AI Voice ID with My Page
Taken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.3)
AI Chatbot detects potential issues and guides you with step by step solutions on screen. It helps you resolve problems quickly or connect to support when needed.4)
Control your TV easily with AI magic remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.5)
Simply select the images you prefer, and Al will analyze your choices using a database of billions of data points, precisely tailoring your picture settings to deliver visuals customized to your unique taste.
Simply make your selections, and AI Sound Wizard analyzes your choices. Trained on millions of data points, it learns your unique preferences and personalizes your audio settings just for you.
Connect and control all your smart devices with Home Hub. Beyond screen sharing and streaming, manage your IoT devices from Google Home, Apple Home, and more, all from one intuitive platform.6)
LG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to discover and instantly access the content you love.7)
Your privacy is safe with LG Shield. Network encryption, digital signatures, multi-layer protection, and continuous updates from the webOS Re:New Program ensure that your data stays safe.8)
LG AI TV with LG Shield-Applied TV OS Platform is recognized at the 2026 CES Innovation Awards as a Cybersecurity Honoree, represented by a glowing shield icon with purple light.
Secure data storage through enhanced key technology
Client certificate management for secure data transmission
Credential technology for secure user authentication
System protection and application security solutions for software integrity
A verified solution ensuring integrity for security updates
A solution powered by secure cryptographic algorithms
Real-time intrusion prevention and threat monitoring for security events8)
Easily compare features side-by-side to choose the best LG AI TV for you. From OLED to QNED, find which LG AI TVs are best for your specific needs and enjoy the ultimate smarter experience.
Brightness varies across LG TVs depending on the display technology. While smart features shape how you discover and enjoy content, technologies like Mini LED are designed to deliver higher brightness, making them well-suited for bright rooms and fast-moving content like sports. To find the right balance of brightness, contrast, and color, explore how LG display technologies compare.
*The images are for illustrative purposes only.
*Features may vary by model and screen size. Please see each product page for detailed specifications.
*The scope of support may vary by country.
1)*An internet connection is required, and partner AI services may be subject to change or require a subscription.
*This feature may vary by region and model and is not available in countries where LLM support is not provided.
2)*Some of these features may not be supported in certain regions or models.
*Menus displayed may be different upon release.
*Keyword recommendations vary according to the app and time of day.
*‘In This Scene’ card is available in countries that support EPG(Electronic Program Guide).
*‘On Now’ card is not available on Netflix and Other CP(Content Provider) apps, so the card will not be displayed.
*‘Generative AI’ card is available in certain regions or models.
3)*Reduced or limited content may be shown depending on region and network connectivity.
*Voice ID support may vary by region and country and is available on OLED, QNED, NANO 4K UHD TVs released from 2024 onwards, as well as on MRGB and FHD TVs released from 2026.
*It works only with apps that support the Voice ID account.
*The lock can be unlocked by someone with a similar voice, and if the voice changes due to health reasons or other factors, recognition may not work effectively.
*The widgets provided may vary by country and are subject to change or discontinuance without prior notice.
My Page applies to 2026 OLED, MRGB, QNED, NANO UHD TVs.
4)*Internet connection required.
*It is possible to link the AI Chatbot to customer service.
*In countries where NLP is not supported, voice-based app access and usage may not be available.
5)*Provides quick access to the TV's AI features but has no built-in AI processing.
*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.
*Some features may require an internet connection.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
6)*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.
7)*Support for certain LG Channels varies by region.
8)*LG Shield certification may vary depending on model.
*Install protection excludes app installations from unusual sources other than LG Apps, etc.
*Regular software updates are required for continuous 5-year protection.
*Data protection and encryption is secured under normal usage.
*webOS is secured by LG Shield.
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