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OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels. This combination provides the most incredible true to life colour reproduction that you have to see to believe.
LG OLED is the first TV of its kind with Dolby Vision™ and Dolby Atmos® combined within one television - the result is a unique cinematic experience for your home with incredible picture and sound quality.
The Ultimate HDR 4K Picture
Our advanced Active HDR technology can adapt to a variety of HDR formats and provides scene by scene image mastering, delivering pinpoint picture reproduction. Active HDR is better HDR.
Television from the future. Advanced formatting technology enables LG TV to output all recognised High Dynamic Range algorithms, such as HLG, HDR 10, Dolby Vision and Technicolor. Get the HDR experience, no matter what entertainment you're enjoying.
The next step in audio immersion. A World first implementation specifically designed for LG OLED TVs, Dolby Atmos moves in three-dimensional space, allowing for a more realistic recreation of audio entertainment. Get inside extraordinary sound.
*The 2017 LG OLED TV currently supports Dolby Atmos playback via Dolby Digital Plus utilising Internet streaming, cable/broadcast and side-load (USB). Other Dolby Atmos codecs such as Dolby TrueHD utilising Blu-ray discs are not currently supported. LG is working closely with Dolby to enable a Dolby TrueHD support for LG OLED TV's.
The Ultimate Entertainment Package
The award winning LG Smart TV with Freeview Play * put's you in control of the entertainment on offer. Enjoy your favourite channels and catch up TV services with no monthly cost. The Smarter way of watching live TV and on demand services, with no additional devices required.
The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.
Easy and fast way to Netflix 4K HDR content
With easier control and faster access, you can explore and enjoy more of Netflix's premium 4K HDR content on LG 4K TV.
* webOS GUI may differ by country. * 4K HDR availability may vary for Netflix content. * Magic Remote design and button arrangement may vary by country. * Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology and Google Assistant and Alexa compatibility. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.