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Key Features

  • Picture-on-Glass, an ethereal work of art
  • A beautiful combination of flawless design and richer sound
  • The supreme image quality the world longs for
  • The premium cinema experience, created just for you
  • Active HDR, unlike other conventional HDRs
  • DOLBY ATMOS®, bringing the cinema sound to your room

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Stock List

Picture-on-Glass, an ethereal work of art


Design purity to match a perfect picture. Only OLED's revolutionary construction is so thin and light that the screen can be bonded to a transparent pane of glass. This unique television architecture is simply stunning and means there is nothing to distract your attention from the incredible picture you are watching.



Audio visual innovation. A high quality Soundbar firing Dolby Atmos audio is crafted into the design of this television. With discreet, modern styling you get incredible sound without complicated or cumbersome additional components.

03_E7_B_Perfect Color on Perfect Black (main)

Perfect Black Creates Perfect Colour

OLED’s unparalleled range of contrast brings shades and colours to life in a way that LED TV technology cannot match. Colour and contrast perfection.

Learn more about Perfect Colour on Perfect Black


OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels. This combination provides the most incredible true to life colour reproduction that you have to see to believe.

perfect color on perfect black
The premium cinema experience, created just for you

Dramatic Imaging. Cinematic Sound.

LG OLED is the first TV of its kind with Dolby Vision™ and Dolby Atmos® combined within one television - the result is a unique cinematic experience for your home with incredible picture and sound quality.


The Ultimate HDR 4K Picture

Our advanced Active HDR technology can adapt to a variety of HDR formats and provides scene by scene image mastering, delivering pinpoint picture reproduction. Active HDR is better HDR.

Learn more about Active HDR with Dolby Vision


Television from the future. Advanced formatting technology enables LG TV to output all recognised High Dynamic Range algorithms, such as HLG, HDR 10, Dolby Vision and Technicolor. Get the HDR experience, no matter what entertainment you're enjoying.


*The compatibility for HDR playback may vary by the format and country.

06_E7_B_Dolby Atmosot (main)

DOLBY ATMOS®- Cinematic Sound for your Home

Dolby Atmos delivers each object’s unique sound
in three-dimensional space for full immersion.

Learn more about Dolby Atmos


Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

Dolby Atmos

The next step in audio immersion. A World first implementation specifically designed for LG OLED TVs, Dolby Atmos moves in three-dimensional space, allowing for a more realistic recreation of audio entertainment. Get inside extraordinary sound.

Dolby Atmos

*The 2017 LG OLED TV currently supports Dolby Atmos playback via Dolby Digital Plus utilising Internet streaming, cable/broadcast and side-load (USB). Other Dolby Atmos codecs such as Dolby TrueHD utilising Blu-ray discs are not currently supported. LG is working closely with Dolby to enable a Dolby TrueHD support for LG OLED TV’s.


The Ultimate Entertainment Package

The award winning LG Smart TV with Freeview Play * put's you in control of the entertainment on offer. Enjoy your favourite channels and catch up TV services with no monthly cost. The Smarter way of watching live TV and on demand services, with no additional devices required.

*webOS GUI may differ by country.


LG webOS 3.5, security you can trust

The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.


Easy and fast way to
Netflix 4K HDR content

With easier control and faster access, you can explore and enjoy more of Netflix’s premium 4K HDR content on LG 4K TV.

* webOS GUI may differ by country.
* 4K HDR availability may vary for Netflix content.
* Magic Remote design and button arrangement may vary by country.
* Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.

Smart TV
Broadcasting System
Dimensions - WxHxD (mm)
Weight (Kg)

What People Are Saying

Rated 4 out of 5 by from A worthy upgrade from Plasma TV Have been on the fence with regard to the new OLED's as my Panasonic Plasma gives such good pictures. However so glad I made the move, feed the TV some good dolby vision and atmos and the OLED's add so much more depth then my Plasma could. The soundbar is okay, it doesn't match my 120Watt Yamaha, but does the job with the Atmos sound.
Date published: 2018-07-28
Rated 5 out of 5 by from Stunning 4K Waited a long time for this tv ( already out of date -E8 !! ) the whole tv is brilliant Standard definition broadcasts are so so picture quality but HD and UHD are the reason I bought this TV........STUNNING,most memorable images have been 4K dvd, Planet Earth II and the Blue Planet II also Blue Plant II in UHD on BBC iplayer was fabulous.......Only wish I had purchased the 65” version !!
Date published: 2018-05-15
Rated 5 out of 5 by from OLED reigns supreme Reviewed plenty of models, before opting for the LG E7. I’ve had this TV for about 2 months and am 100% pleased with the overall performance and look. Firstly I must say I’m not experiencing any problems with TV losing its settings as detailed by previous reviewer ! TV Design: Nothing but sumptuous and elegant. Looks slick and sleek, the picture on glass is something to be truly admired. Picture Quality: This is truly an evolution of picture quality, what LCD did for CRT, then LED. OLED 4K HDR UHD, is the next generation in pure picture quality enjoyment. Blacks, are immensely black, colours are rich and deep, contrast is sharp and that’s out of the box settings. You have so many different settings to personalise picture quality to your liking. Interstellar on 4K is amazing, the detail, dark space scenes are crystal clear and imagery I never saw before on my previous LED TV. At night due to its design, the TV is just a black frame, then it bursts into life when you start watching a film, just like in the Cinema! Sound Quality : Great integrated sound bar which gives a good performance in sound. Not outstanding, but there’s a reason the home cinema market is blowing up ! Connection : I have an Apple 4K TV and Virgin V6 box connected via Monster 1200 HDex HDMI cable . Overall, I cannot recommend this TV enough. With the current redemption offer, makes it a no brainer, however I would’ve still purchased it with out the offer. Dolby Vision, Dolby Atmos, PCM and upscaling plus a whole host of other features, this will give you and family endless hours of enjoyment l
Date published: 2018-03-21
Rated 2 out of 5 by from Disappointed I bought this tv less than two weeks ago (Jan 18). When I turn off the TV at night time and then turn it back on in the morning all the stored programs are gone. You have to go through the re-tuning process to allow you to watch programs again. The re-tuning is not as easy as other TV's I have had.
Date published: 2018-02-04
Rated 5 out of 5 by from All round excellent TV with great feature This is my first OLED and I have been more than impressed Image quality is excellent as well As supporting many of the latest features required for ultra HD HDR
Date published: 2017-12-14
Rated 3 out of 5 by from Is it really worth the money ? Bought this 55 inch OLEDE7N tv in September and it was working great loved that I could watch all the catch-up I wanted ? Until two weeks ago the itv Hub started playing up and I have since done a reset and re installed all the apps I want but ITV Hub still keeps giving a message of Opps looks like something is not right all the other apps work fine ! The sound is not as good as my Sony Tv shame about that as this tv cost almost 3 times as much for very little difference if you are only watching terrestrial Tv
Date published: 2017-11-20
Rated 3 out of 5 by from Stunning picture, but....... We have had the OLED 55 E7N for a month. Picture quality is stunning. Sound is a bit disappointing given the hype - certainly not surround sound, and you need to fiddle with the settings to get the best. Problems so fare: It was advertised with 6 months free Netflix, which wasn't supplied. It took several calls and a couple of weeks to get an access code. Also, the remote was faulty - voice commands didn't work, and the sound balancing feature also. We had to return it to LG and are still waiting for a replacement (apparently the guy dealing with it has been on holiday) and we are having to manage using the Sky remote, so can't use many of the features
Date published: 2017-11-15
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