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*The functionality of Google Assistant and Alexa is dependent on region – please check this prior to purchase and note that Google Assistant is not available in the Republic of Ireland. Alexa will be available in the UK and the Republic of Ireland via a firmware update later this year. *Google Assistant activated by "Microphone Button", Alexa activated by "Prime Video" button. *The actual product may differ from image shown.
4K Resolution - A New Standard for High Definition
Experience more realistic images with fine detail and vivid colour on the 4K display – which offers four times greater resolution than Full HD.
True Immersion. Even at Wide Viewing Angles.
Wherever you sit, the IPS 4K panel's wide viewing angle keeps you enthralled with spectacular realism—displaying almost 100% colour accuracy, even from a 60-degree angle.
*The conventional mentioned in this content means TVs without in-plane switching technology, and the images are simulated. *IPS panel dependent on model.
AI Picture & AI Sound. More Realistic with AI.
The 2nd gen α7 Processor upgraded with Deep Learning AI algorithm provides a breathtaking detailed image and custom sound to be immersed in incredible reality.
The slightest colour difference is accurately reflected to deliver sharper, richer, and more realistic colours.
*The conventional mentioned in this content is based on the previous LG models and the images are simulated.
4K Cinema HDR Delivering The Filmmaker's Vision
LG's 4K Cinema HDR stays true to the filmmaker's vision with the support of most HDR formats. Be immersed in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.
* HDR10 Pro and HLG Pro is LG's own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.
Dolby Vision & Atmos Cinema Experience at Home
Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.
* Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
Plunge into Sound with Ultra Surround
With sound coming from multiple virtual audio channels, it creates a more immersive entertainment experience.
Simple yet Exquisite Design
A slim bezel and sleek modern lines add a premium design aesthetic to your space and enhance your viewing experience.
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology and Google Assistant and Alexa compatibility. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.