One with the Wall
LG SIGNATURE OLED TV W9, designed to blend into the wall, bringing a mesmerising experience and aesthetic in your space. A feat only possible with uniquely sophisticated LG OLED TV technology.
*The included TV-to-AV Box cable is required for TV operation.
*The power cable and TV-to-AV Box cable may be visible depending on method of installation.
New 2nd Gen α9 Processor with AI
The 2nd generation α9 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience.
* The functionality of Google Assistant and Alexa is dependent on region – please check this prior to purchase and note that Google Assistant is not available in the Republic of Ireland. Alexa will be available in the UK and the Republic of Ireland via a firmware update later this year.
* Google Assistant activated by "Microphone Button", Alexa activated by "Prime Video" button.
Black, The Most Important Colour
LG OLED TV ensures the OLED Black with over 8 million self-lighting pixels which can control their own luminance individually. It brings out the richness in all colours, uncovers the hidden details and even reveals life.
OLED Black, Hollywood Filmmaker's Inspiration
"The OLED Black now gives you a portal into that world as opposed to a display of that world." Listen to famous VFX(Visual effects) Supervisor, Rob Legato’s experiences with LG OLED TV.
Dolby Vision & Atmos Cinema Experience at home
Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.
Learn more aboutopen
Dolby Vision and Atmos is world’s renowned HDR and sound solution. It delivers cinematic experience the creator intended by optimising the picture and sound.
*Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
4K Cinema HDR
Delivers The Filmmaker’s Vision
LG’s 4K Cinema HDR stays true to the filmmaker’s vision with the support of most HDR formats. Be immersed in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.
Learn more about 4K Cinema HDRopen
A source of inspiration to Hollywood filmmakers
“I see all these details in the bright highlights that aren't there in any other format.”
Now, Listen to a director of Deadpool, Tim miller’s opinions about LG OLED TV's HDR.
Technicolor Expert Mode - Hollywood Colour Expertise in your home
LG has been working with Technicolor which makes the image look as close as possible to what was intended by creators. Featuring Technicolor Expert Mode, LG OLED TV has been optimized to display content as it is approved by directors in Technicolor’s industry leading facilities.
*HDR10 Pro and HLG Pro is LG’s own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.
Gallery Mode Adds a touch of class to your life
Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.
*The actual product may differ from image shown.
LG OLED TV Reliability
* Based on the test conducted with LG Display's 77" OLED panel.
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