SYDNEY, 20 April 2015— For fashionistas who treasure  their frocks and for lovers of fabrics in general, the new LG SmartWashers offer the convenience of a top loader washing machine with features usually associated with front loader washing machines.  They also feature 6 Motion™ Direct Drive which uses unique motions of the drum based on hand-washing movements to provide an outstanding wash whilst also caring for your clothes.

 “Having sold more washing machines than any other brand worldwide in 2014 for the seventh consecutive year, at LG we know what consumers want and need from a washing machine,” Lambro Skropidis, General Manager Marketing, LG Australia said.  “That’s why with the new LG SmartWashers we’ve focused on providing advanced clothing care without sacrificing convenience.”

6 Motion™ Direct Drive

Washing clothes by hand can be tough to find time for. But with this LG technology, you’ll feel as if your clothes were washed the good old fashioned way! The drum moves in a range of unique customised motions so the washing cycle is not just dictated by speed and temperature, but the actual movements of the drum. Better yet, the unique combinations of motions for each different type of cycle cover every laundry need – from woollen winter items to sportswear and delicate fabrics. The six motions include..

• • Waveforce: Gently removes dirt and stains from clothing using strong water currents.
• • Compressing: Dissolves detergent with high-speed spinning & squeezing.
• • Swing: Smooth wash for your delicate fabrics.
• • Rotating: The pulsator rotates in alternate directions to help untangle clothes.
• • Rubbing: The rubbing motion efficiently scrubs off stains.
• • Agitating: The powerful current created by the agitating motion helps to remove stubborn stains.

But what about the central post/agitator?

Agitators are largely a thing of the past! Top loaders without agitators can not only clean clothes more gently, but it also means you don’t have to spend ages unknotting your favourite dress before a night on the town.

So what’s the verdict?

Eleni of The Galmatic trialled the new SmartWasher washing machine and was blown away by just how kind the machine was to her clothes.“Everything washed brilliantly and to my surprise came out significantly less wrinkled”, said Eleni. Giving the machine a full five out of five stars, Eleni believes the SmartWasher truly is the best of both worlds.

More fashionable features:

In addition to customised washing motions, the top load SmartWashers include….

• • On-board Heater: In ensuring water temperature stays at an optimal temperature, the heater
• • Helps to remove troublesome dirt, odours, dust and common household allergens.
  •      • Stain Care Course: When you’ve stained your favourite dress just before a night out, select this option and the on-board heater ensures the water stays at 40°C to   remove stubborn stains.     • Allergen Care Course: Ideal for commonly used items such as pillows, sheets and towels, this removes 99.9 percent of household allergens such as pollen, cat and dog allergens and house dust mites* delivering the best possible hygienic washing results.

• • Wide-View Glass Lid: Do you like the meditative viewing experience of watching your clothes being cleaned? Good news – you can easily check on your washing without the hassle of opening the lid. Plus the soft-closing lid prevents it from closing on fingers unexpectedly
• • Touch LED Display: The easy-to-use controls complement the many washing motions offered, so you can easily select the option that’s best for you. Plus, it looks super sci-fi cool.
• • Smart Diagnosis: If an error ever does occur, your SmartWasher lets you know immediately! This feature lets you use the LG app (or make a phone call) to notify the LG Customer Information Centre – which means less wasted time inconvenience and unnecessary call-outs.**
• • 10-Year Direct Drive Motor Warranty: At LG, we’re so confident about the quality and durability of our SmartWashers that all new models in the range come with a standard decade-long warranty on the Direct Drive motor.

What are the different types of new LG top loader SmartWashers?

For more information on the range’s innovative features, visit http://www.lg.com/au/top-loader-washing-machines

*Certified by the British Allergy Foundation

**Android 2.2+, iOS 4.3+ required

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Media Contacts:

For further information, full specifications or images please contact HKAus@lg-one.com

LG PR Contact 

Abbey Jones                                                             

LG-One Australia                                                     

abbey.jones@lg-one.com                                      

02 9286 1284

0475 310 865

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance Company

LG Electronics Home Appliance Company is a global leader in the home appliance industry, providing thoughtfully designed products that combine excellent performance with enhanced user convenience. The company’s smart appliances offer consumers impressive energy and time savings along with greater health benefits. LG’s innovative products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. For more information, please visit www.LG.com.