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Life's Good. banner image

1

Life's Good. It's just two little words.

But it’s an idea with real power.

Because those who dare to believe it are the people who change the world.

2

Sometimes it's hard to believe.

Indeed, when life has so many setbacks, changes, and reasons to doubt.

3

Yet, it takes guts to be optimistic.

People who bravely choose to be optimistic in any circumstance can truly experience 'Life's Good.'

4

At LG, we're fueled by optimism. It's in our DNA.

We've bravely strived for innovation for a better life for all.

5

LG encourages those who choose to be optimists to make a better life and a better future.

The optimists: brave and unlimited

Click to see their optimistic stories that move them forward to a "Good Life"

1

Embracing My Truest Self,

Willow Smith.

Learn More
2

My Challenges Are Endless,

Cody Simpson.

Learn More
3

Don't Give Up, Find Your Own Path,

Jenny Park.

Learn More

life's good

Bringing a smile to the world

Watch More

'A digital-style hand makes a finger-heart using the thumb and pointer finger, and above the gesture, a red heart shows LG's Life's Good logo.

Fill the world with hearts.
Make smiles for tomorrow.

Click to join the challenge.

Fill the world with hearts. <br/>Make smiles for tomorrow. Instagram

Try the love-filled heart challenge

Instagram Logo

How to join

'Jenny Park is using both hands to create finger hearts, and from that gesture, 'Life's Good' filters adorn the screen.

Use our ‘Life’s Good with LG’ filter to create a beautiful finger-heart.

'The Life's Good logo is shown inside a shiny red heart.

Decorate your Stories with our ‘LifesGoodwithLG’ Stickers

'Two wine glasses clink together with a red cartoon heart between them.
'A funky character wearing long, red tasseled pants dances.
'A shiny cartoon speech bubble contains the Life's Good logo.

More stories

The colors of your routinary life, GROUND220.

The colors of your routinary life, GROUND220

The colors of your routinary life, GROUND220 Learn More
A ballet dancer is dancing at the LG Signature promotional exhibition

LG SIGNATURE X LG Arts Center SEOUL

LG SIGNATURE X LG Arts Center SEOUL Learn More
Employees are taking a commemorative photo in front of the Life's good truck.

2023 The first 'Life's Good' internal campaign.

2023 The first 'Life's Good' internal campaign. Learn More
At LG Showcase 2023, various products are being showcased, and in particular, LG's first wired OLED TV in the world can be seen in the foreground.

2023 Middle East & Africa showcase.

2023 Middle East & Africa showcase. Learn More
LG Electronics CEO William Cho is making an announcement in front of LG Electronics' new logo.

CES 2023

CES 2023 Learn More