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Life's Good. banner image

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Life's Good. It's just two little words.
But it’s an idea with real power.
Because those who dare to believe it are the people who change the world.

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Sometimes it's hard to believe.
Indeed, when life has so many setbacks, changes, and reasons to doubt.

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Yet, it takes guts to be optimistic.
People who bravely choose to be optimistic in any circumstance can truly experience 'Life's Good.'

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At LG, we're fueled by optimism. It's in our DNA.
We've bravely strived for innovation for a better life for all.

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LG encourages those who choose to be optimists to make a better life and a better future.
The optimists: brave and unlimited
Click to see their optimistic stories that move them forward to a "Good Life"




life's good


'A digital-style hand makes a finger-heart using the thumb and pointer finger, and above the gesture, a red heart shows LG's Life's Good logo.
Fill the world with hearts.
Make smiles for tomorrow.
Click to join the challenge.
Try the love-filled heart challenge
Instagram Logo
How to join
'Jenny Park is using both hands to create finger hearts, and from that gesture, 'Life's Good' filters adorn the screen.
Use our ‘Life’s Good with LG’ filter to create a beautiful finger-heart.
'The Life's Good logo is shown inside a shiny red heart.
Decorate your Stories with our ‘LifesGoodwithLG’ Stickers
'Two wine glasses clink together with a red cartoon heart between them.
'A funky character wearing long, red tasseled pants dances.
'A shiny cartoon speech bubble contains the Life's Good logo.
More stories
The colors of your routinary life, GROUND220.
A ballet dancer is dancing at the LG Signature promotional exhibition
Employees are taking a commemorative photo in front of the Life's good truck.
2023 The first 'Life's Good' internal campaign.
At LG Showcase 2023, various products are being showcased, and in particular, LG's first wired OLED TV in the world can be seen in the foreground.
LG Electronics CEO William Cho is making an announcement in front of LG Electronics' new logo.