JavaScript appears to be disabled in your browser. Please enable JavaScript to ensure you get the most out of the LG site, products, and services.

Skip to Content Skip to Accessibility Help

Life's Good. banner image

Life's Good. It's just two little words.

But it’s an idea with real power.

Because those who dare to believe it are the people who change the world.

Sometimes it's hard to believe.

Indeed, when life has so many setbacks, changes, and reasons to doubt.

Yet, it takes guts to be optimistic.

People who bravely choose to be optimistic in any circumstance can truly experience 'Life's Good.'

At LG, we're fueled by optimism. It's in our DNA.

We've bravely strived for innovation for a better life for all.

LG encourages those who choose to be optimists to make a better life and a better future.

The optimists: brave and unlimited

Click to see their optimistic stories that move them forward to a "Good Life"

Embracing My Truest Self,

Willow Smith.

My Challenges Are Endless,

Cody Simpson.

Don't Give Up, Find Your Own Path,

Jenny Park.

Bringing a smile to the world

Fill the world with hearts.
Make smiles for tomorrow.

Click to join the challenge.

How to join

Use our ‘Life’s Good with LG’ filter to create a beautiful finger-heart.

Decorate your Stories with our ‘LifesGoodwithLG’ Stickers

The colors of your routinary life, GROUND220

LG SIGNATURE X LG Arts Center SEOUL

2023 The first 'Life's Good' internal campaign.

2023 Middle East & Africa showcase.

CES 2023