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LG NanoCell technology for pure colours in 4K Ultra HD.
α7 Gen4 AI processor & Full Array dimming for sensational contrast
HDR, HFR, VRR for outstanding cinema, sport and gaming
Dolby Atmos & Dolby Vision IQ for highly immersive entertainment
Optimal viewing experience from wide angles
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Pure Colors are stunning in NanoCell TV's Real 4K. With around 8 million pixels, real 4K TV delivers picture that is noticeably sharper and more detailed than your standard HD TV. In NanoCell TV, Real 4K resolution is complemented with NanoCell technology for a 4K experience that surpasses international standards.
*'Pure Color' refers to colors refined by LG NanoCell technology.
Every color crystal clear.
LG NanoCell TV utilizes nanoparticles, our own distinctive Nano technology, to filter and refine color, removing impurities from RGB wavelengths. This means that only pure, accurate colors will be displayed on screen. The result is a more vibrant, more realistic picture that will bring your content to life.
*Conventional refers to LG's UHD TVs without NanoCell Technology.
Wonder from every angle.
NanoCell TV's absolute color ensures that colors are displayed accurately for a realistic picture even when viewed from wide angles.
*Certified by Interteck that 100% Color Consistency measured to CIE DE2000 with 18 color Macbeth patterns with viewing angle ±30°. **100% Color Consistency is not supported on the NANO85 50-inch model. It is supported on all other sizes of the NANO85 model, and all sizes of the NANO90, NANO95, and NANO99 models. All models supporting 100% Color Consistency have been certified by InterTeck.
Darkness brings out the detail.
LG NanoCell TV isn't afraid of a dark space. With Full Array Dimming, NanoCell precisely controls individual LED backlight units. This results in deeper blacks and minimal backlight bleeding for greater contrast and a more detailed picture.
*The images simulated to enhance feature understanding. **Full Array Dimming is supported on all sizes of the NANO99, NANO95, and NANO90 models. It is only available on the 86-inch NANO85 model.
TV with more than one artistic side.
LG NanoCell TV is designed with home aesthetics in mind. With a sleek, minimalistic design it hangs tight to your wall like a work of art, adding a touch of beauty while maximizing your space.
*The cable may be visible depending on installation environment. **Depending on installation environment, there may be a slight gap between the TV and the wall.
NanoCell Cinema. Performance worthy of the big screen.
Pure Colors and a host of the latest display technologies bring the movie theatre into your home with LG NanoCell TV. Our enhanced HDR, Dolby's upgraded technologies, and a cinematic mode that's fresh out of the studio deliver a truly cinematic experience.
*Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capatibilites, and content availibity. www.netflix.com/TermsOfUse
all your favorites.
Access the Netflix, Disney+, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.
*Netflix streaming membership required. **Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries. ***Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities. ****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details. *****Supported service may differ by country.
Dolby Vision IQ & Dolby Atmos
A transformative TV experience.
Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
*The images simulated to enhance feature understanding.
The director's vision brought to life.
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.
NanoCell Gaming. TV with a ton of XP.
From the darkest caves to the brightest new worlds, LG NanoCell TV lights up your game with vivid colors. Cloud gaming technology and automatic adjustments for high-quality pictures deliver a truly exciting gaming experience.
Unseen levels of control.
All your games leveled up. Game Optimizer automatically adjusts picture settings, optimizing graphics and visibility, to deliver a better gaming experience no matter what type of game you're playing.
X box Partnership
An unbeatable combo.
Freedom to play. LG's partnership with X box ensures you're ready for next-gen gaming. Get the most out of your X box thanks to stunning picture quality and ultra-fast response times.
AMD FreeSync™ Premium
Equipped for peak performance.
Play to a higher standard. LG NanoCell TV supports AMD FreeSync™ Premium to deliver variable refresh rates during gameplay. This significantly reduces stuttering and tearing for clearer and smoother gameplay.
VRR, ALLM, eARC
Play at the highest standard.
Get an edge on opponents. VRR, ALLM, and eARC meet the latest HDMI 2.1 specifications to allow fast-moving content in higher resolution and smooth, synchronized graphics.
NanoCell Sport. Match winning performance.
LG NanoCell TV delivers a thrilling match-day experience. Bluetooth Surround Sound brings the full stadium atmosphere into your home, while Sports Alerts keep you up-to-date with all the latest news from your favorite teams.
Never miss your team play.
Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.
*Usage may vary by country.
Bluetooth Surround Ready
A clear home advantage.
Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.
α7 Gen4 AI Processor 4K
Brains that will blow your mind.
At the core of LG NanoCell TV is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses machine learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
*The images simulated to enhance feature understanding.
This is what pro looks like.
Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality.
*AI Picture will not work with any copyright-protected content on OTT services.
Sound turned up to pro.
By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.
Think you know smart? Think again.
LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.
Welcome to your new home.
The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.
New Magic Remote
More like a magic wand.
The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.
*The Magic Remote must support NFC to use the Magic Tap feature. **Magic remote availability differs by country.
Your central hub of convenience.
LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG NanoCell TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC. **Google Assistant is not available in certain languages and countries. ***Supported menus and apps may vary by country. ****Menus displayed may be different upon release. *****Voice Command availability may vary by products and countries.
Virtually place true-to scale TVs. No app required. Try now!
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology and Google Assistant and Alexa compatibility. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.