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LG B1 77 inch 4K Smart OLED TV
  • LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
  • α7 Gen4 AI processor 4K / 120 Hz - outstanding picture & sound
  • Intense Cinema & Sport with Dolby Vision IQ and Dolby Atmos
  • Responsive Gaming with HDMI 2.1, VRR, HFR, Game Optimiser
  • Low blue light & flicker free for less eye fatigue and safer viewing

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LG B1 77 inch 4K Smart OLED TV
£3,899.98
A spectacular waterfall with beautiful scenery displayed on an OLED TV(play the video) A spectacular waterfall with beautiful scenery displayed on an OLED TV(play the video)

LIGHT UP YOUR WORLD with SELF-LIT PiXELS

LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
A scene of the moon, LED on the left side with unclear black and OLED on the right with perfect black(play the video) A scene of the moon, LED on the left side with unclear black and OLED on the right with perfect black(play the video)
*Screen images simulated.

SELF-LIT PiXELS.
100 million reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.
A TV screen showing milky way, blue sky, and explosion of colorful dust with great quality(play the video) A TV screen showing milky way, blue sky, and explosion of colorful dust with great quality(play the video)
100% Colour Fidelity

OLED passes with flying colours

Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.
A frame capturing the scenery of a magnificent mountain(play the video) A frame capturing the scenery of a magnificent mountain(play the video)
*colour fidelity determines whether a display's colour accuracy is Delta E ≦2 across 125 colour samples.
**83-inch LG OLED panel will be certified in the first half of 2021.
100% Colour Volume

A dazzling display of colour.

LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV's full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.
In bright scene, A girl is lying on the grass and the entire colour gets clearer and more vivid as colour volume rises from 70% to 100%. In dark scene, a girl is holding a colourful umbrella and the entire colour gets clearer and more vivid as colour volume rises from 70% to 100%. In bright scene, A girl is lying on the grass and the entire colour gets clearer and more vivid as colour volume rises from 70% to 100%. In dark scene, a girl is holding a colourful umbrella and the entire colour gets clearer and more vivid as colour volume rises from 70% to 100%.
A 100% Colour Volume logo certified by Intertek. A comparison graph between 70% Colour Volume and 100% Colour Volume. A 100% Colour Volume logo certified by Intertek. A comparison graph between 70% Colour Volume and 100% Colour Volume.
*Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
*70% Colour Volume refers to LG's UHD TVs.
*Images simulated to enhance feature understanding.

LG OLED TV.
A view found nowhere else.

If you're looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want a TV to be.
A man sitting on a couch in a dark room is watching TV displaying a man standing in the middle of a snow mountain. A girl is playing computer game with a large screen TV displaying a soldier coming down from a helicopter. Four people sitting on a couch are watching soccer game in a living room. A woman is looking at a TV hung on the wall displaying an art. A man sitting on a couch in a dark room is watching TV displaying a man standing in the middle of a snow mountain. A girl is playing computer game with a large screen TV displaying a soldier coming down from a helicopter. Four people sitting on a couch are watching soccer game in a living room. A woman is looking at a TV hung on the wall displaying an art.
*Disney+ subscription required

OLED Cinema.
Sharp picture for more immersive movie.

LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended.
A man watching Netflix's Midnight Sky content in the cinema room. And the Be the hero slogan is visible A man watching Netflix's Midnight Sky content in the cinema room. And the Be the hero slogan is visible
*Disney+ subscription required.
The LG Channels logo, the Netflix logo, the Disney+ logo, the Apple TV logo are arranged horizontally in the black background.
Entertainment

Home to all your favorites.

Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.
*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc,
Registered in the U.S. and other countries.
***Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities.
****Supported service may differ by country.
A scene of a woman wearing sunglasses is divided into two for visual comparison. On the image, there are text of SDR on the bottom left and Dolby Vision IQ logo on the bottom right.
Dolby Vision IQ & Dolby Atmos

Awe-inspiring drama to every genre

Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
*Screen images simulated.
Christopher Nolan doing an interview in a theatre room
FILMMAKER MODE™

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
LG’s TV processing technology graph in the middle between input image on the left and vivid output on the right
HDR 10 Pro

Get the full range of enjoyment.

LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

OLED Gaming.
Swift response for faster gaming

LG OLED TV is designed for next generation consoles, boosting your competitive edge with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.
A girl in the gaming room assimilates to the main character of the Assassin's Creed game and plays a game. And Be the game changer, Light the play up slogan is visible A girl in the gaming room assimilates to the main character of the Assassin's Creed game and plays a game. And Be the game changer, Light the play up slogan is visible
The NVIDIA G-SYNC logo, the AMD FreeSync logo, and the XBOX SEREIS X logo are arranged horizontally in the black background
Partnerships with
Game Industry Leaders

An unbeatable combo.

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.
A close up of a player playing a racing game on a TV screen. On the image, there are HDMI logo on the bottom left and 1ms Response Time logo on the bottom right.
The Latest Gaming Specs

Play at the highest standard.

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics giving you a more lifelike experience and a better chance of winning.
A TV screen displaying a spaceship shooting in a city and LG OLED game optimizer GUI on the left that adjusts game setting.
Game Optimizer

Unseen levels of control.

Game Optimizer puts all your game settings in one place. It automatically adjusts the picture to optimize graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.

OLED Sport.
Smooth motion for more realistic sport

LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.
A man assimilates to a soccer player and sits on the sofa watching a soccer game. While watching, friends come and watch together. And the Be the superstar, Light the game up slogan is visible A man assimilates to a soccer player and sits on the sofa watching a soccer game. While watching, friends come and watch together. And the Be the superstar, Light the game up slogan is visible
A scene of playing soccer is divided into two for visual comparison. On the image, there are text of LCD/LED on the bottom left and LG OLED logo on the bottom right.
OLED Motion

You've never seen movement like this.

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
*Screen images simulated.
A man and a woman clinking glasses on a TV screen while sports alerts being notified
Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.
*Usage may vary by country.
A family sitting on a couch watching soccer on TV
Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.

OLED Design.
Slim design for more stylish space

LG OLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it.
A TV showing a tree emitting red light in a white and simple house setting A TV showing a tree emitting red light in a white and simple house setting
*Gallery stand sold separately.
α7 Gen4 AI Processor 4K

Brains that will blow your mind.

At the core of LG OLED TV B1 is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
Two scenes automatically optimised in both picture and sound by a9 Gen4 AI Processor(play the video) Two scenes automatically optimised in both picture and sound by a9 Gen4 AI Processor(play the video)
*Screen images simulated.
AI Picture

This is what pro looks like.

Using a vast database of over one million visual data points, the deep-learning algorithm recognises content, removes noise, and optimises picture quality.
*AI Picture will not work with any copyright-protected content on OTT services.
AI Sound

Sound turned up to pro.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimise the sound by genre for a more immersive experience.

LG OLED.
We care about
the bigger picture.

LG OLED TVs are safer for you and the environment than LED TVs. Because OLED uses self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognised as eco-friendly with reduced risk of hazardous emissions.
A word ‘OLED’ filled with a nature image sliding in from right(play the video) A word ‘OLED’ filled with a nature image sliding in from right(play the video)
Eye Comfort

Watch in comfort for longer.

If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.
This is the card describing the "Eye Comfort Display". This is a scene of a boy watching TV in a prone position. Four logos have been placed for "Eye Comfort Display" certification. This is the card describing the "Eye Comfort Display". This is a scene of a boy watching TV in a prone position. Four logos have been placed for "Eye Comfort Display" certification.
*LG OLED TV sets, except LG OLED R, have been certified as low-blue light displays by TUV-Eyesafe®.
*LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.

Caring is in our nature.

LG OLED TVs are officially kinder to the planet. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.
*LG OLED TV sets and panels have received Eco-Product certifications from SGS.<br> **Only C1 and G1 models are currently certified.<br> ***Z1, B1, and C1 models will be certified at a later date. *LG OLED TV sets and panels have received Eco-Product certifications from SGS.<br> **Only C1 and G1 models are currently certified.<br> ***Z1, B1, and C1 models will be certified at a later date.
*LG OLED TV sets and panels have received Eco-Product certifications from SGS.
**Only C1 and G1 models are currently certified.
***Z1, B1, and C1 models will be certified at a later date.
AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximise your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.
A TV screen showing various contents listed and recommended by LG ThinQ AI A TV screen showing various contents listed and recommended by LG ThinQ AI
A TV screen displaying newly designed home screen with personalized contents and channels
New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.
*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.
Core functions of magic remote control shown in pictogram
New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.
*NFC support may differ by model.
This card describes voice commands. LG ThinQ AI logo, Hey Google logo, and Amazon Alexa logo were placed.
Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.
*LG TV & Audio AR Experience is available for download on the App Store and Google Play.
*This product does not include an antenna or the cables to connect an antenna or external devices.

Display

  • Type
    4K OLED
    Screen Size
    77
  • Resolution
    3840 x 2160
    Wide Viewing Angle
    Yes
  • Colour / Wide Colour Gamut
    Perfect Colour
    Colour display bits / Billion Rich Colours
    Yes
  • Contrast / Perfect Black
    Perfect Black
    Contrast / Dimming
    Pixel Dimming
  • Contrast / Ultra Luminance
    Ultra Luminance Pro
    Motion / Refresh Rate
    Refresh Rate 120Hz

PLATFORM

  • Main Processor
    α7 Gen4 Processor 4K
    Operating System (OS)
    webOS Smart TV
  • Number of CPUs
    Quad

Video

  • AI Picture / Pro
    AI Picture
    Face Enhancing + Body/Object (8K Only)
    AI Picture - Face Enhancing
  • AI Upscaling
    AI Upscaling
    Auto Genre Selection
    Yes (Dolby HDR)
  • Image Enhancing
    Image Enhancing
    AI Brightness Control
    Yes
  • HDR
    Cinema HDR
    Dolby Vision IQ
    Yes (4K/2K)
  • HDR10 Pro
    Yes (4K/2K)
    HLG
    Yes (4K/2K)
  • FILMMAKER MODE™
    Yes
    Dynamic Tone Mapping / Pro (+ AI HDR Tone Mapping)
    HDR Dynamic Tone Mapping
  • 4K HFR
    Yes
    2K HFR
    Yes
  • Motion Pro
    OLED Motion Pro
    Upscaler
    4K Upscaler
  • HEVC
    4K@120P, 10bit
    VP9 (Video Decoder)
    4K@60p, 10bit
  • AV1 (Video Decoder)
    4K@60p, 10bit
    G-Sync Compatible
    Yes
  • FreeSync Compatible
    Yes
    HGIG Mode
    Yes
  • Instant Game Response (VRR/ALLM)
    Yes/Yes
    Picture Mode
    9 modes (Vivid, Standard, Eco, Cinema, Football, Game, Filmmaker, (ISF) Expert (Bright Room), (ISF) Expert (Dark Room))

Audio

  • Speaker (Sound Output)
    40W (WF: 20W, 10W per Channel)
    Channel
    2.2 ch
  • Direction
    Down Firing
    Simultaneous Audio Output
    Yes
  • DOLBY ATMOS
    Yes
    AI Sound / Pro
    AI Sound
  • AI Acoustic Tuning
    Yes
    Surround mode => 21Y Spec Out
    OLED Surround
  • Clear Voice
    Clear Voice Pro
    Bluetooth Surround Ready
    Yes (Required Bluetooth)
  • WiSA Speakers
    Yes: WiSA 2.1ch
    LG Sound Sync
    Yes (Required Bluetooth)
  • Sound Share
    Yes
    Audio Codec
    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
  • Sound Mode Sync
    Yes
    Sound Alive
    Yes

AI SMART FUNCTION

  • ThinQ
    Yes
    Intelligent Voice Recognition
    Yes
  • Speech to Text
    Yes
    LG Voice Search
    Yes
  • Google Assistant
    Yes
    Amazon Alexa
    Yes
  • AI UX
    Yes
    AI Home
    Yes
  • AI Recommendation
    Yes
    Intelligent Edit
    Yes
  • Home Dashboard
    Yes
    Apple Homekit
    Yes
  • Google Home Connection
    Yes
    Amazon Echo Connection
    Yes
  • Mobile Connectivity
    Yes
    Screen Share
    Yes
  • ThinQ App
    Yes
    Airplay2
    Yes
  • Next Picks
    Yes
    Magic Explorer
    Yes
  • Magic Remote Control
    Built-In
    Quick Access
    Yes
  • Universal Control
    Yes
    360° VR Play
    Yes
  • Related Content Search
    Yes
    Audio Guidance (Text To Speech)
    Yes
  • Art Gallery
    Yes
    Apps
    Yes
  • DIAL
    Yes
    Web Browser
    Yes
  • Music Player -> Media Player
    Yes
    LG Channels
    Yes
  • TV On With Mobile
    Yes
    Wi-Fi TV On
    Yes
  • Bluetooth Low Energy On
    Yes (Required Bluetooth)
    Network File Browser
    Yes
  • Block access to harmful site
    Yes
    Live Plus (ACR-based Bilateral Service)
    Yes
  • Hotel Mode
    Yes
    Sports Alert
    Yes
  • Music Discovery
    Yes

Broadcasting System

  • Digital TV Reception (Terrestrial,Cable,Satellite)
    Yes
    Terrestrial
    DVB-T2/T
  • Cable
    DVB-C
    Satellite
    DVB-S2
  • Analog TV Reception
    Yes
    Data Broadcasting (Country Spec)
    Yes
  • CI + (Common Interface)
    CI+1.4
    Teletext Page
    Yes (2000 page)
  • Teletext (Top/Flof/List)
    Yes (Flof)
    [DVB] Subtitle
    Yes
  • AD (Audio Description)
    Yes
    EPG (8days)
    Yes

Connectivity

  • HDMI
    2 (Rear)/2 (Side)
    Version
    HDMI 2.1 (2/HDMI 2.0)
  • Simplink (HDMI CEC)
    Yes
    eARC / ARC (Audio Return Channel)
    eARC (Rear, HDMI 3)
  • USB
    1(Rear) / 2 (Side)
    LAN
    Yes (Rear)
  • CI Slot
    Yes (Side)
    RF In
    2 (Rear, RF/Sat)
  • SPDIF (Optical Digital Audio Out)
    Yes (Rear)
    Headphone out
    Yes (Rear)
  • Line out
    Yes (Rear, headphone out common)
    Wifi
    Yes (802.11ac)
  • Bluetooth
    Yes (V5.0)

Power

  • Power Supply
    AC 100~240V 50-60Hz
    Standby Power Consumption
    Under 0.5W
  • Energy Saving Mode
    Yes
    Illuminance Green sensor
    Yes

Dimensions - WxHxD(mm)

  • Size W/O Carton, W/O Stand
    1723 x 993 x 55
    Size W/O Carton, With Stand
    1723 x 1043 x 270
  • Size W/ Carton, With Stand
    1895 x 1130 x 285
    Stand (W x D)
    749 x 270
  • VESA
    400 x 200
    EAN Code
    8806091152244

Weight(Kg)

  • Weight (TV)
    26.7
    Weight (TV + Stand)
    30
  • Weight (W/Carton)
    43

Accessory

  • Remote
    MR21
    Batteries
    Yes (AA x 2EA)
  • Power Cable
    Yes (TV Detached)

Additional Feature

  • Auto Calibration
    Yes
    OSD Language
    37 Languages
  • Time Machine (DVR)
    Yes
    Digital Recording
    Yes
  • Time Shift
    Yes

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