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OLED77B26LA
LG B2 77 inch 4K Smart OLED TV
£2,899.98
£3,599.98

LG Members only £2,841.98

  • Estimated to arrive within 7~9 business days

  • LG 4K SELF-LIT OLED for perfect contrast & 100% colour accuracy
  • Built for an exceptional sport viewing experience with OLED Motion
  • Uncompromised picture quality at any viewing angle
  • Dolby Vision IQ for realistic picture & Dolby Atmos for immersive sound
  • Smart platform with Netflix, NOW, Disney+ and more

Delivery time may vary depending on circumstances

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LG B2 77 inch 4K Smart OLED TV
£2,899.98
£3,599.98
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.
An abstract display of colour surge of circle is shown on LG OLED. An abstract display of colour surge of circle is shown on LG OLED.

Brilliance in picture

SELF-LIT OLED

True darkness brings the light

LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.
4 layers of display are seen from above. The backlight disappears and 3 layers come together to make a vibrant picture. 4 layers of display are seen from above. The backlight disappears and 3 layers come together to make a vibrant picture.
*Screen images simulated.
α7 Gen 5 AI Processor

Beauty meets brains

The brains behind the beauty. Following deep learning advancements, LG's α7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.
A man in a basketball court at night spins a basketball on his finger. A man in a basketball court at night spins a basketball on his finger.
*Screen images simulated.
Infinite Contrast

Dazzling darks, luminous lights

With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.
A scene of a man hiking shown on OLED with infinite contrast. A scene of a man hiking shown on OLED with infinite contrast.
*Screen images simulated.
Dynamic Tone Mapping

Punchier picture quality

Dynamic Tone Mapping uses the α7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.
A dull portrait of a young woman appears on the screen, then a curve is depicted over the top and it transforms into a more vibrant image. A dull portrait of a young woman appears on the screen, then a curve is depicted over the top and it transforms into a more vibrant image.
*Screen images simulated.
Immersive Surround Sound

Hear them coming in on you

The α7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.
A woman sits on a couch watching a concert with bubbles depicting surround sound around her. A woman sits on a couch watching a concert with bubbles depicting surround sound around her.
ThinQ AI & webOS

Television just for you

Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates.
A TV screen shows content recommended by LG ThinQ. A TV screen shows content recommended by LG ThinQ.
*Supported menus and apps may vary by country.
**Menus displayed may be different upon release.
***Voice Command availability may vary by products and countries.
Design

Sleek and streamlined

Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space. Gallery Stand gives you the freedom to place it anywhere while neatly concealing unsightly cables.

An LG OLED B2 is hung on the wall in a living room with plants, a pile of books, and a vintage-style cabinet. An LG OLED B2 is hung on the wall in a minimalist-looking room beside a shelf with monochrome ornaments. A side view of LG OLED B2's base. An LG OLED B2 sits on a TV stand in a colourful living room beside a pile of books. An LG OLED B2 sits on a TV stand in a terracotta-toned room beside two leather dining chairs with a matching footstool and woven rug. An LG OLED B2 is hung on the wall in a living room with plants, a pile of books, and a vintage-style cabinet. An LG OLED B2 is hung on the wall in a minimalist-looking room beside a shelf with monochrome ornaments. A side view of LG OLED B2's base. An LG OLED B2 sits on a TV stand in a colourful living room beside a pile of books. An LG OLED B2 sits on a TV stand in a terracotta-toned room beside two leather dining chairs with a matching footstool and woven rug.
*Gallery Stand is supported by 65B2 and 55B2. Sold seperately.
True Cinema Experience

Now, you're the main character

Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Experience entertainment with heart-pounding audio and extraordinary visuals.

A man sits on a couch watching an action movie with a huge bubble around both him and the television depicting movie immersion. A man sits on a couch watching an action movie with a huge bubble around both him and the television depicting movie immersion.
Entertainment

All your favourites in one place

Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix1, Disney+2, Amazon Prime3, Apple TV+4, plus LG channels5, something exciting is always showing.
A poster of Money Heist from Netflix, The Book of Boba Fett from Disney Plus, The Wheel of Time from Prime Video, and See from Apple TV Plus. A poster of Money Heist from Netflix, The Book of Boba Fett from Disney Plus, The Wheel of Time from Prime Video, and See from Apple TV Plus.
*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
Ultimate Gaming

Powerful winning machine

Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120Hz for more fluid and realistic gaming. With a 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support, even ultra-fast action appears clear and smooth.

Two people sit on a couch playing a racing game with a controller and LG OLED G2 in a living room. Two people sit on a couch playing a racing game with a controller and LG OLED G2 in a living room.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Cloud Gaming

The new league of gaming

With the seamless addition of GeForce NOW and Stadia, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favorites straight from your television.
In a scene from Cyberpunk 2077 shown on an LG OLED display, the player drives through a neon-lit street on a motorbike. In a scene from Cyberpunk 2077 shown on an LG OLED display, the player drives through a neon-lit street on a motorbike.
*This promotion is vaild for LG TVs supporting the Stadia app.
*Visit support.google.com/stadia/answer/9789528 for terms and conditions.
*This promotion is only available for LG TV 2020 to 2022 models that support WebOS 5.0 and later.

Level-up your experience with an LG Soundbar

Hear everything you watch at its best

Pair your LG TV with a matching LG Soundbar. Thanks to TV Sound Mode Share, you can enjoy immersive surround sound that's optimized for any genre.

Hear everything you watch at its best Hear everything you watch at its best

TV and sound in perfect harmony

LG Soundbars are specifically designed to match your LG TV with their sleek, modern form, for a TV and audio pair that looks as good as it sounds.

TV and sound in perfect harmony TV and sound in perfect harmony

One remote controls them all

Say goodbye to clutter and lost remotes with the LG TV remote—it not only controls your TV but also control your connected LG Soundbar.

One remote controls them all One remote controls them all
*TV Sound Mode Share may vary by TV models.
*TV AI Processor version varies by TV models.
*Sound Bar Mode Control may vary by sound bar models.
*LG TV Remote usage is limited to certain features only.

Best Matching Sound Bar for Your LG OLED

Diagonal view of LG Sound Bar S95QR Sound Bar set.

S95QR

Meridian, High-Resolution Audio, 9.1.5ch Dolby Atmos & DTS:X
1.Netflix streaming membership required.
2.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2022 Disney and its related entities.
3.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
4.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
5.Supported service may differ by country.
Display
  • Type
    4K OLED
    Screen Size
    77
  • Resolution
    3840 x 2160
    Colour / Wide Colour Gamut
    Perfect Colour
  • Colour display bits / Billion Rich Colours
    Yes
    Contrast / Perfect Black
    Perfect Black
  • Contrast / Dimming
    Pixel Dimming
    Refresh Rate
    Refresh Rate 120Hz
PLATFORM
  • Main Processor
    α7 Gen5 AI Processor 4K
    Operating System (OS)
    webOS Smart TV
  • Number of CPUs
    Quad
Video
  • AI Picture Pro
    AI Picture Pro
    AI Upscaling
    AI Upscaling
  • AI Genre Selection
    Yes (SDR/HDR/Dolby HDR)
    AI Brightness Control
    Yes
  • HDR
    Cinema HDR
    Dolby Vision IQ
    Yes (4K/2K)
  • HDR10 Pro
    Yes (4K/2K)
    HLG
    Yes (4K/2K)
  • FILMMAKER MODE™
    Yes
    Dynamic Tone Mapping / Pro
    Dynamic Tone Mapping
  • 4K HFR
    Yes
    2K HFR
    Yes
  • Motion Pro
    OLED Motion
    HEVC
    4K@120P, 10bit
  • VP9 (Video Decoder)
    4K@60p, 10bit
    AV1 (Video Decoder)
    4K@60p, 10bit
  • G-Sync Compatible
    Yes
    FreeSync Compatible
    Yes
  • HGIG Mode
    Yes
    Game Optimizer (VRR/ALLM/GameGenre)
    Yes / Yes / Yes
  • Picture Mode
    9 modes (Vivid, Standard, Eco, Cinema, Football, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
Audio
  • Speaker (Sound Output)
    20W (10W per Channel)
    Channel
    2.0 ch
  • Direction
    Down Firing
    Simultaneous Audio Output
    Yes
  • DOLBY ATMOS
    Yes
    AI Sound / Pro
    AI Sound Pro (Virtual 5.1.2 Up-mix)
  • AI Acoustic Tuning
    Yes
    Clear Voice Pro
    Clear Voice Pro
  • Bluetooth Surround Ready
    Yes
    WiSA Speakers
    Yes
  • LG Sound Sync
    Yes
    Sound Share
    Yes
  • Audio Codec
    AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual) (Differ by region)

    SoundBar Mode Control
    Yes
  • TV Sound Mode Share
    Yes
AI SMART FUNCTION
  • ThinQ
    Yes (Differ by region)
    Intelligent Voice Recognition
    Yes
  • Speech to Text
    Yes
    LG Voice Search
    Yes
  • Google Assistant
    Yes (Differ by region)
    Amazon Alexa
    Yes (Differ by region)
  • AI Home
    Yes
    AI Recommendation
    Yes
  • Intelligent Edit
    Yes
    Home Dashboard
    Yes
  • Apple Homekit
    Yes
    Google Home Connection
    Yes (Differ by region)
  • Amazon Echo Connection
    Yes (Differ by region)
    Screen Share
    Yes
  • ThinQ App
    Yes (Differ by region)
    Airplay2
    Yes
  • Remote Voice Recognition
    Yes
    Magic Remote Control
    Built-In
  • Quick Access
    Yes
    Universal Control
    Yes
  • 360° VR Play
    Yes
    Related Content Search
    Yes (Differ by region)
  • Audio Guidance (Text To Speech)
    Yes
    Art Gallery
    Yes
  • Apps
    Yes
    DIAL
    Yes
  • Web Browser
    Yes
    LG Channels
    Yes (France, Germany, Spain, Italy, Austria, Switzerland)
  • TV On With Mobile
    Yes
    Wi-Fi TV On
    Yes
  • Bluetooth Low Energy On
    Yes
    Network File Browser
    Yes
  • Block access to harmful site
    Yes
    Live Plus (ACR-based Bilateral Service)
    Yes
  • Hotel Mode
    Yes
    Who.Where.What?
    UK Only
  • Sports Alert
    Yes (Differ by region)
    Music Discovery
    Yes
  • Multi View
    Yes (Differ by region)
    Family settings
    Yes
  • Always Ready
    Yes
    USB Camera Linkage
    Yes
Broadcasting System
  • Digital TV Reception (Terrestrial,Cable,Satellite)
    Yes
    Terrestrial
    DVB-T2/T
  • Cable
    DVB-C
    Satellite
    DVB-S2/S
  • Analog TV Reception
    Yes
    Multi Tuner
    Twin Tuner
  • Data Broadcasting (Country Spec)
    Yes (Differ by region)
    CI + (Common Interface)
    CI+2.0 / CI+1.4
  • Teletext Page
    Yes (2000 page)
    Teletext (Top/Flof/List)
    Yes (TOP: Austria, Germany, Italy, Switzerland,--, Flof: Others) / -
  • [DVB] Subtitle
    Yes
    AD (Audio Description)
    Yes
  • EPG (8days)
    Yes (UK: Freeview Play EPG)
Connectivity
  • HDMI
    2 (Rear) / 2 (Side)
    Simplink (HDMI CEC)
    Yes
  • eARC / ARC (Audio Return Channel)
    eARC (Rear, HDMI 3)
    USB
    2 (Side)
  • LAN
    Yes (Rear)
    CI Slot
    Yes (Side)
  • RF In
    2 (Rear, RF/Sat)
    SPDIF (Optical Digital Audio Out)
    Yes (Rear)
  • Wifi
    Yes (802.11ac)
    Bluetooth
    Yes (V5.0)
Power
  • Power Supply
    AC 100~240V 50-60Hz
    Standby Power Consumption
    Under 0.5W
  • Energy Saving Mode
    Yes
    Illuminance Green sensor
    Yes
Dimensions - WxHxD(mm)
  • Size W/O Carton, W/O Stand
    1723 x 992 x 55.3
    Size W/O Carton, With Stand
    1723 x 1043 x 270
  • Size W/ Carton, With Stand
    1895 x 1130 x 285
    Stand (W x D)
    749 x 270
  • VESA
    400 x 200
    EAN Code
    8806091616180
Weight(Kg)
  • Weight (TV)
    26.7
    Weight (TV + Stand)
    30
  • Weight (W/Carton)
    43
Accessory
  • Remote
    MR22GA
    Batteries
    Yes (AA x 2EA)
  • Power Cable
    Yes (TV Attached)
Additional Feature
  • Auto Calibration
    Yes
    OSD Language
    37 Languages
  • Time Machine (DVR)
    Yes (Unavailable: Italy, Greece, Turkey)
    Digital Recording
    Yes (Unavailable: Italy, Greece, Turkey)
  • Time Shift
    Yes (Available: Poland/Hungary/Czech Republic/Latvia/Romania)
    Watch & Record
    Yes
  • Slim Bracket Compatible
    Yes
ACCESSIBILITY
  • High Contrast
    Yes
    Gray Scale
    Yes
  • Invert Colors
    Yes

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