NEW
OLED77ZX9LA
LG ZX 77 inch 8K SIGNATURE OLED TV
  • SELF-LIT LG OLED: the most innovative technology in TV
  • Ultimate 8K picture quality enhanced by the LG α9 Gen 3 8K processor
  • Dolby Atmos giving immersive three-dimensional sound
  • Ultra slim design and flush wall-mount included
  • Award-winning smart platform: LG webOS
  • Perfect viewing angle
LG ZX 77 inch 8K SIGNATURE OLED TV
£
iF Design Award 2020 Winner logo
iF Design Award 2020 Winner
Red Dot Design Award 2020 Winner logo
Red Dot Design Award 2020 Winner
SELF-LIT OLED

The most innovative technology in TV

In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.
Millions of tiny colorful particles in space Millions of tiny colorful particles in space
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
OLED 8K

LG OLED powers REAL 8K

Real 8K adds extraordinary definition level to every film scene, as if you were right there inside the action. With over 100 million SELF-LIT subpixels*, every single detail of LG OLED Real 8K TV is uncovered like never before on your cinematic 77-inch size screen.
A panoramic view of New York City on the TV screen A panoramic view of New York City on the TV screen
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
*Screen images simulated.
1) With AV1 you can watch the latest 8K videos on YouTube. Support for HEVC and VP9 provide coverage for other streaming services and local media playback.
2) Streaming may require a software update after purchase. 8K content availability may vary depending on the service provider.
*8K playback requires a high-bandwidth internet connection.
α9 Gen3 AI Processor 8K

The most spectacular TV experience

With deep learning algorithms, the newest and most powerfulLG's α9 Gen3 Processor 8K delivers the ultimate image and sound quality for the most exquisite viewing experience.
Alpha 9 chip mounted on a TV mainboard Alpha 9 chip mounted on a TV mainboard
ThinQ AI

TV takes a leap forward

Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.
Woman sitting on a chair in the living room with the Home Dashboard on the TV screen Woman sitting on a chair in the living room with the Home Dashboard on the TV screen
*Netflix streaming service membership required.
*FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.
*Disney+ subscription required. Subject to terms at https://www.disneyplus.com © 2020 Disney and its related entities.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc. Watch Apple TV+ with a subscription.
*Screen images simulated.
1) 4K@120Hz, eARC (Enhanced Audio Return Channel), VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) with HDMI 2.1.
2) Test Specification: 2.1d (with HDCP, FRL12G(8K60), CEC, ARC, eARC, 6G, HBR, 4K).
*Screen images simulated.
*48-inch and 88-inch OLED models to be certified by TÜV Rheinland by March 2020.
*Screen images simulated.
*LG PK7/7W/5/5W, PL7/5, PN7/5, RL3, RM2, RN9/7/5, ON9/7/5. Compatibility with other brand speakers will be available in early 2020 after a software update.
Gallery Design

A piece of art

The LG ZX features a revolutionary super thin wall-mounted design that enables your TV to sit flush on your wall, creating a cinematic experience and an escape from reality.
Living room with a TV showing a painting of a flower Living room with a TV showing a painting of a flower
*The cable may be visible depending on installation environment.

Display

  • Display Type
    8K OLED
    Screen Size (in.)
    77
  • Resolution
    7680 x 4320
    Viewing Angle
    Perfect Viewing Angle
  • Wide Colour Gamut
    Perfect Colour
    Biliion Rich Colours
    Yes
  • Perfect Black
    Perfect Black
    Dimming
    Pixel Dimming
  • Ultra Luminance
    Ultra Luminance Pro

Video

  • Picture Master Processor
    α9 Gen3 AI Processor 8K
    Deep Learning AI Picture
    AI Picture Pro
  • Face Enhancing
    AI Picture Pro - Face Enhancing
    AI Upscaling
    AI 8K Upscaling
  • Auto Genre Selection
    Yes (SDR/HDR/Dolby HDR)
    Image Enhancing
    Image Enhancing on SQM
  • AI Brightness
    Yes
    HDR
    Cinema HDR
  • Dolby Vision IQ
    Yes (4K/2K)
    HDR10 Pro
    Yes (4K/2K)
  • HLG
    Yes (4K/2K)
    FILMMAKER MODE™
    Yes
  • HDR Effect
    Yes (4K/2K)
    Dynamic Tone Mapping
    HDR Dynamic Tone Mapping Pro
  • 4K HFR
    Yes
    2K HFR
    Yes
  • Motion Pro
    OLED Motion
    Upscaler
    8K Upscaler
  • HEVC
    8K@60p, 10bit
    4K@120p, 10bit
    VP9
    Web Browser : 8K@60p, 10bit
    CP : 4K@60p, 10bit
  • AV1
    8K@60p, 10bit
    4K@60p, 10bit
    G-Sync Compatible
    Yes (2K/4K)
  • FreeSyncTM
    Yes
    HGIG Mode
    Yes
  • Instant Game Response
    Yes (VRR/ALLM)
    Picture Mode
    Yes, 10 modes (Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, Filmmaker, (ISF) Expert (Bright Room), (ISF) Expert (Dark Room))

Audio

  • Output
    60W (20W, 10W per Channel)
    Channel
    4.2 ch
  • Direction
    Down Firing
    Simultaneous Audio Output
    Yes
  • Dolby Atmos
    Yes
    AI Sound
    AI Sound Pro
  • AI Acoustic Tuning
    Yes
    Surround Mode
    OLED Surround
  • Clear Voice
    Clear Voice IV
    Bluetooth Surround Ready
    Yes
  • WiSA Speakers
    Yes
    LG Sound Sync
    Yes
  • Auto Notification
    Yes (Bluetooth easy paring)
    Sound Share
    Yes
  • Audio Codec
    AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
    (Refer to manual)

AI TV(Artificial Intelligence)

  • LG AI ThinQ
    Yes
    Intelligent Voice Recognition
    Yes
  • Speech to Text
    Yes
    LG Voice Search
    Yes
  • Google Assistant
    Yes – This feature is not available in Republic of Ireland.
    Amazon Alexa Compatible
    Yes
  • AI UX
    Yes
    AI Home
    Yes
  • AI Recommendation
    Yes
    Intelligent Edit
    Yes
  • Home Dashboard
    Yes
    Auto Device Detection
    Yes
  • Smart Speaker Compatible
    Yes
    Google Home Compatible
    Yes
  • Amazon Echo Compatible
    Yes
    LG Smart Speaker
    Yes
  • Mobile Connectivity
    Yes
    ThinQ App
    Yes
  • Hands-free Voice Control
    Yes

Smart TV

  • Operating System (OS)
    webOS Smart TV
    Number of CPUs
    Quad
  • Magic Remote Control
    Built-In
    Quick Access
    Yes
  • Universal Control
    Yes
    360° VR Play
    Yes
  • Related Content Search
    Yes
    Audio Guidance(Text To Speech)
    Yes
  • Gallery
    Yes
    LG Content Store
    Yes
  • DIAL
    Yes
    Web Browser
    Yes
  • Music Player
    Yes
    Mobile TV On
    Yes
  • Wi-Fi TV On
    Yes
    Bluetooth Low Energy On
    Yes
  • Network File Browser
    Yes
    Block access to harmful site
    Yes
  • Live Plus (ACR-based Bilateral Service)
    Yes, webOS5.0
    Hotel Mode
    Yes
  • Sports Alert
    Yes
    Music Discovery
    Yes

Additional Feature

  • Auto Calibration
    Yes
    OSD Language
    37 Languages
  • Time Machine (DVR)
    Yes
    Digital Recording
    Yes
  • Time Shift
    Yes
    Watch & Record
    Yes
  • Slim Bracket Compatible
    Yes

Broadcasting System

  • Digital TV Reception(Terrestrial,Cable,Satellite)
    Yes
    Terrestrial
    DVB-T2/T
  • Cable
    DVB-C
    Satellite
    DVB-S2/S
  • Analog TV Reception
    Yes
    Multi Tuner
    Twin Tuner
  • Data Broadcasting (Country Spec)
    HbbTV
    CI + (Common Interface)
    CI+1.4
  • Teletext Page
    Yes (2000 page)
    Teletext (Top/Flof/List)
    Yes (Flof)
  • Subtitle
    Yes
    Audio Description
    Yes
  • EPG (8days)
    Yes

Connectivity

  • Screen Share
    Yes
    HDMI
    4 (Bottom) (HDMI 2.1)
  • Simplink (HDMI CEC)
    Yes
    eARC / ARC (Audio Return Channel)
    eARC (HDMI 2)
  • USB
    3 (Side)
    LAN
    Yes (Bottom)
  • CI Slot
    Yes (Side)
    RF In
    3 (Bottom, RF/Sat)
  • SPDIF (Optical Digital Audio Out)
    Yes (Bottom)
    Headphone out
    Yes (Bottom)
  • Line out
    Yes (Bottom, headphone out common)
    IR Blaster
    Yes
  • Wifi
    Yes (802.11ac)
    Bluetooth
    Yes (V5.0)

Power

  • Power Supply
    AC 100~240V 50-60Hz
    Energy Efficiency Class (A++ to E scale)
    B
  • Standby Power Consumption
    Under 0.5W
    Energy Saving Mode
    Yes
  • Illuminance Green sensor
    Yes

Dimensions - WxHxD(mm)

  • Size W/O Carton, W/O Stand
    1717 x 984 x 32.2
    Size W/O Carton, With Stand
    1717 x 1044 x 323
  • Size W/ Carton, With Stand
    1895 x 1130 x 228
    Stand (W x D)
    1531 x 323
  • VESA
    400 x 400
    EAN Code
    8806098681631

Weight(Kg)

  • Weight (TV)
    42.6
    Weight (TV + Stand)
    43.4
  • Weight (W/Carton)
    56.4

Accessory

  • Remote
    PM20
    Battereis
    Yes (AA x 2EA)
  • IR Blaster Cable
    Yes
    Power Cable
    Yes (TV Attached)

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