LG Consumer Research Reveals Food Wasting Habits



LG consumer research* reveals Australians food wasting habits - what and how they waste and what they do to minimise


SYDNEY, 18 August 2015 – It’s no secret that a lot of food goes to waste in Australia per year – approximately 8 to 10 billion dollars per year according to food rescue service OzHarvest.**  But where are Australians currently wasting their food and what can be done about it? LG sought to answer this by undertaking research on Australian food waste habits and perceptions.



“Understanding that food waste is a big issue in Australia, we undertook this survey to delve a bit deeper into consumer perceptions and habits,” Jennifer Osborne, Home Appliance Marketing Manager, LG Australia said. “Consumer misconceptions are often both a cause and a symptom of problems like food waste, so we hope that shedding some light around this might change consumer behaviour.”


At current, there is a big discrepancy between what people admit to wasting and what municipal landfills are composed of.  According to a 2013 ABS study, organics (food and garden waste) account for nearly half (47 per cent) of household waste. ***Yet the LG survey revealed that  less than half (42.9 per cent) of Australians admitted to wasting food at home; while 38.2 per cent said they do not waste food at home and 18.9 were unsure.



More Australians believed that the majority of food waste came from supermarkets (33.6 per cent) versus the home (23.8 per cent). However, the top foods Australians admitted to wasting are fruit and vegetables (23.9 per cent); bread (17.6 per cent); and milk and other dairy products (7.8 per cent).  The top three things Australians currently do to minimise food waste are: using leftovers (37.4 per cent); planning meals out for the week (18.8 per cent); and writing shopping lists (14.3%).  However, the majority (66.2 per cent) of Australians are not aware of food rescue services such as OzHarvest.


“At OzHarvest we aim to educate Australians on the issue of food waste, so understanding their habits is critical to changing behaviour,” Ronni Kahn, CEO and Founder, OzHarvest said. “While it’s great to see that Australians are minimising food waste with steps such as using leftovers, there is more we can all do to stop food waste.”



Here are some more tips from OzHarvest on how to further minimise food waste:

-        Planning and writing out meals is crucial - but it is recommended that consumers double-check their refrigerators before they leave for the store so that they only purchase exactly what they need.

-        Fresh fruit and vegetables are delicious – however, they are the most wasted foods, so don’t overdo it.  Consumers should purchase the right amount for their serving sizes or plan to reuse them in another meal later in the week.

-        Use the appropriate parts of your fridge - Place fruits and vegetables in the crisper to keep them fresh; place meats in the coolest part of your fridge (usually the bottom shelf); keep milk inside on a shelf, rather than in the door to avoid temperature fluctuation.

-        Encourage food businesses to donate to a food rescue service – With locations across Australia, OzHarvest collects surplus food from all types of food providers and delivers meals, direct and free of charge, to 700 charities providing much needed assistance to vulnerable men, women and children.


“LG recognises the importance of minimising food waste in Australia,” Jennifer Osborne, Home Appliance Marketing Manager, LG Australia said. “Our Door-in-Door refrigerators with CustomChill™ Drawer are designed to keep your ingredients fresh.  The Door-in-Door design helps to reduce temperature fluctuations that occur whenever the refrigerator door is opened, while the CustomChill™ Drawer helps keep certain foods at their optimum temperature.”


More about the new LG Door-in-Door Refrigerators™ with CustomChill™ Drawer

The LG Door-in-Door feature helps to reduce cool air loss by up to 41per cent compared to opening the full door ****.  The LG CustomChill™ Drawer allows you to choose a temperature to suit your needs, independent from the rest of the fridge.  You can select a pre-set temperature from -1°c to 5°c depending on the food type. Now you can store anything from seafood through to cake at the appropriate temperatures.


For more information on LG’s complete line-up of Door-in-Door refrigerators, please visit



GF-AD910SL - 910L, $5,799

GF-AD701SL – 701L, $5,499

*Based on LG research of Australian consumers conducted in July, 2015 by accredited independent online market research agency, Yellow Squares




****Based on Intertek testing of SX5534WB, GR-S632GLRC AND LFX31945ST/02, according to LG internal test methodology, measuring percentage reduction in exchange rate of air when opening the Door-in-Door compared to the full door for 10 seconds. Results may vary by models and duration of door opening.



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LG PR Contact 

Olivia Dowd                                                              

LG-One Australia                                              

02 9286 1221

0414 096 450