OLED (Organic Light-Emitting Diode) TVs feature self-lighting pixels that turn on and off individually, delivering true blacks, infinite contrast, vibrant colours, and wide viewing angles, especially in dark scenes.

OLED TVs use self-emitting pixels made of organic compounds that light up when an electric current passes through them. Each pixel turns on or off independently, enabling true blacks, high contrast, and vibrant colours without the need for a backlight. This technology allows for thinner, more flexible screens, delivering exceptional picture quality and wide viewing angles.

OLED TVs are worth it for those who prioritise exceptional picture quality and deep blacks, in both bright and dark spaces. They deliver wide viewing angles, smooth motion without blur, and fast response times, which makes them great for watching movies, sports, or for gaming. If premium visuals and an immersive experience matter most, an OLED TV is certainly worth it. 

Did you know? LG OLED’s produces Perfect Black* for stunning contrast and accurate colours in any lighting condition. Thanks to its true black levels, LG OLED delivers an exceptional viewing experience in both bright and dark environments compared to Matte displays. 

For 12 consecutives years, LG has been the World’s No.1 OLED TV Brand**, driving unstoppable advancement by introducing groundbreaking technological innovations.

**LG OLED TV has been ranked No.1 selling OLED TV Brand for 12 consecutive years by Omdia.

Here are the advantages of OLED TVs:

Advanced Picture Quality:

LG OLED delivers Perfect Black for breathtaking picture quality and incredibly accurate colours and contrast.

Infinte Contrast:

The combination of perfect black and accurate, lifelike colours creates exceptional contrast, in both bright or dark environments.

Wide Viewing Angles:

Maintains picture quality from virtually any angle.

Smooth Motion & Fast Response Time:

LG OLED products are validated as both NVIDIA G-SYNC* and AMD FreeSync compatible, delivering excellent VRR performance for smooth, tear free gameplay. With up to 165Hz VRR, 0.1ms response time, FreeSync Premium, and ClearMR 10000**, you’ll experience ultra smooth motion without lag or blur, perfect for fast paced games and high speed content.

*G-Sync features require a compatible GPU. **165Hz VRR and ClearMR 10000 applies to 55-83" OLED G5. Ultra High Speed cable, compatible content and Game console or PC Graphics card required for HFR gaming at 40Hz-165hz. 165Hz Mode is compatible with PC-connected content.

The LG OLED evo G5 stands as the ultimate choice, offering stunning picture quality and remarkable color. Its Perfect Black* levels ensure an immersive experience in both bright and dark environments. Powered by the Alpha 11 AI Processor Gen2 with AI Picture Pro, LG OLED analyse 8.3 million pixels in real time to express exquisite details and add depth for realistic pictures. The Brightness Booster Ultimate delivers up to 3x brighter visuals*with its advanced light-emitting structure and light control algorithm powered by alpha 11 AI Processor Gen2.

'100% Color Volume to DCI-P3'** applies to 2025 OLED TVs.

100% Color Volume is  the performance of display which is equal or greater than the size of DCI-P3 standard color volume as independently tested by Intertek.

*Brightness may vary based on model, screen size, and market region. Peak brightness is 3X brighter than LG OLED B5 @10% window by Internal measurements.

**Colour volume testing is capable of producing results greater than 100%. Tested in accordance with Intertek Test Specification to the DCI-P3 colour space with D65 white point.

Of course! All LG OLED products are validated NVIDIA G-SYNC* and AMD FreeSync compatible for excellent VRR performance, providing flawless pictures without tearing or stuttering. They also come equipped with advanced features such as ALLM, QFT, and QMS. Additionally, ClearMR*,* certified by VESA, ensures clear and vivid images with minimal blur.

*NVIDIA G-Sync features require a compatible GPU.

**ClearMR is a certification program of VESA to evaluate the motion blur performance of the display. 

 Support for this feature may vary by model. ClearMR 10000: Certified for LG OLED G5(83, 77, 65, 55 inch). 

  ClearMR 9000: Certified for LG OLED M5(83, 77, 65 inch), LG OLED G5(48 inch), LG OLED C5.

When choosing between LG OLED and QNED, it depends on your viewing environment and priorities.

For those who want the ultimate viewing experience, LG OLED is a perfect choice for movie lovers and anyone who want to experience content with exceptional cinematic depth. Our latest Alpha AI Processor continues to impress, delivering theour brightest LG OLED picture and deep blacks, even in bright light. Perfect Black enhances perceived brightness and contrast with accurate colours, whether it's bright or dark around you. 

On top of that, LG OLED is validated by NVIDIA G-sync and AMD FreeSync for excellent VRR performance, providing smooth pictures without tearing or stuttering.

For those who want richer colours and great clarity, LG's premium LCD brand, QNED is a great choice. QNED provides vivid and lifelike colours through LG’s own proprietary colour technology by adding various colour solutions (with or without quantum dots) to nano particle based technology. In 2025, all QNED series are verified 100% Colour Volume*. 

With a wide range of large screen sizes, QNED is for sports fans, offering a powerful and immersive viewing experience on a bigger scale. 

Learn more about the differences between OLED vs QNED in our buying guide.

*Colour volume testing is capable of producing results greater than 100%. 100% Colour Volume independently tested in accordance with Intertek Test Specification to the DCI-P3 colour space with D65 white point.