At LG, we believe optimism isn’t just a feeling.
It’s something built in.
Into every innovation. Every detail. Every product we create.

 

Being a sports fan takes the same kind of belief.
The kind that keeps you on your feet when the score’s against you.
The kind that has you cheering for the next big play—even when the last one didn’t go your way. The one that has us cheering with every point, every score, every win.

 

It’s optimism that fills the arena with energy.
That keeps living rooms packed on game day, with a front-row viewing experience that makes sure we don’t miss one second of action.
Energy that fuels the snacks from the fridge, the halftime meals from the oven, the screen that makes every second feel bigger than life—
and the clean-up that’s done before the next whistle blows.

 

Optimism is built into every fan.
And it’s built into everything we make.

 

LG—The Official Sponsor of Optimism.