A signature trait is one that defines us. It’s also the way we choose to illustrate, or mark with a scribble or a stroke, our name. Every stroke or flourish denotes a specific attribute and together, represent facets of our character.
As signatures evolve, they often shed unnecessary ornament, condensing or developing into a visual descriptor of ourselves. In the current era of diverse and fluid tastes, having our own signature trait that sets us apart from one another ranges from the way we carry ourselves to the daily choices and habits we engage in. Whether through daily practices or our measured choices, our actions make statements of ourselves, tidbits representative of our identities.
Image credits: the October 2022 issue of Monocle magazine.
A defining hallmark of LG SIGNATURE is none other than its dedication to the art of technology. True to the spirit, its products elevate the day-to-day by transforming the commonplace into remarkably engaging moments, heralding a new way of life for its loyal, discerning user base. Not unlike the way LG SIGNATURE indulges the sensibilities of its users, Monocle addresses its shrewd readership through reliably reported briefings. How Monocle ventures beyond the extent of customary narratives and its predilection for inventive enterprises and futuristic design make it a fitting partner of LG SIGNATURE. Accordingly, in Monocle’s history of brand partnerships, no other tech–home appliances company has worked as intimately with the publisher as LG SIGNATURE has. As key partners mutually involved in the endeavor, Monocle and LG SIGNATURE jointly showcase a new way of life through the publication of a brand book.
The two brands have a history of close collaboration, starting in 2020 with a film series themed “The Art of Hosting.” Now in 2022 as LG SIGNATURE anticipates the launch of its second-generation product lineup, the partnership has produced an in-depth archive that extensively outlines the origins and future of LG SIGNATURE. The remarkable partnership has gained momentum thanks in large part to the shared appreciation for new ways of life LG SIGNATURE and Monocle have, and their propensity for presenting them to cultured audiences from the world over.
The LG SIGNATURE X Monocle brand book offers a comprehensive look into how LG SIGNATURE taps in to decades of technical knowledge and profound understanding of human behavior to put forth the most innovative home appliances. Expressive of the brand’s history, identity, and ambition, the brand book features LG insiders as well as global ambassadors who reflect and live in the spirit of LG SIGNATURE.
Of the multiple ways LG SIGNATURE has interacted with its users since its 2016 launch, the ultra-premium brand has rarely, if ever, come by an opportunity akin to the development of this brand book. Like no other this occasion has paved for LG SIGNATURE a venue to leave an extensive account that covers its birth to not only its present, but also where it is headed in the near and far future.
The brand book begins by recounting the LG history, laying the basis for readers to grasp how the best of LG design and technology meld into LG SIGNATURE. LG SIGNATURE’s mission to elevate the everyday by marrying art and technology is met with a refusal to compromise its craftsmanship at any cost.
1.A moodboard designers gain inspiration from.
2.LG SIGNATURE master design adviser Torsten Valeur prioritizes the essence of a product.
3.OLED R, the world’s first rollable TV, borne from years of trial and error.
The second part of the brand book introduces the brand identity, and communicates the way engineers, researchers, and designers develop their craft: in making and honing LG SIGNATURE products.
1.Wine critic James Suckling appreciates how the LG SIGNATURE Wine Cellar stores wide-ranging wine varieties at temperatures ideal for each.
2.Olivia Palermo feels supported by all the ways LG SIGNATURE products enhance her busy day-to-day.
3.John Legend attributes enormous value to family time, and LG SIGNATURE lets him make the most of such moments.
The last portion of the brand book, which features global icons of our age and LG SIGNATURE ambassadors - showcases their respective careers, lifestyles, and philosophies, which embody the spirit of LG SIGNATURE.
LG SIGNATURE is thrilled to present you the Monocle brand book. Starting from September 2022, the book will be available to view and purchase through all 11 of Monocle global retail outposts around the world. In Zurich and London, Christmas pop-up stores will also feature the brand book for sale in December. The Monocle online shop will include the book, plus the weekly newsletter - next issue The Entrepreneurs.
The LG SIGNATURE book is featured atop a centric display shelf at the Monocle shop in London.
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