STATEMENT: UNDERSTANDING PRIVACY ON LG SMART TVS

 

SEOUL, Sep. 12, 2026 — Some recent media coverage may have contributed to misconceptions about how LG smart TVs work. As an industry leader, LG believes we have a responsibility to provide customers with clear and accurate information about how our smart TVs operate and the privacy controls available to them. We would like to clarify how our smart TVs operate and explain our approach to user privacy.

 

LG smart TVs do not continuously record or transmit users’ conversations. Speech-to-text processing begins only if a user activates a voice interaction through a supported wake-word feature or by pressing the voice (or AI) button on the remote control. Audio used for wake-word detection is processed locally on the TV and, if no wake word is detected, audio is not converted to text, stored, or transmitted. Voice-recognition results and related technical logs may be generated as part of processing a voice command. These records are associated with specific voice interactions and do not indicate continuous recording of conversations occurring outside an active voice recognition session.

 

Speech-recognition results may be used to support voice-related features but are not uploaded later when the TV is offline or when connectivity is restored.

 

Features such as Automatic Content Recognition (ACR), voice recognition, and interest-based advertising are optional. These features are not enabled by default. Users can choose to enable these features and can manage or withdraw consent through TV settings.

 

ACR uses audio fingerprinting technology using the TV’s internal audio processor (not a speaker) to identify content and does not collect screenshots, screen recordings, video recordings, voice recordings, or other audio recordings from the TV. Where ACR is available and enabled, ACR-related information may be used for audience segmentation and viewing or audience trend analysis. Interest-based advertising and cross-device advertising require separate user consent through the applicable advertising-related agreements.

 

Protecting user privacy is a fundamental principle in the design and operation of LG products and services. Below, we provide additional details on how LG smart TV features work, how information may be processed, what choices users have, and how LG continues to strengthen privacy, transparency, and security.

 

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Press release available at www.lg.com/global/newsroom/news/statements/statement-understanding-privacy-on-lg-smart-tvs/

 

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/global/newsroom for the latest news.

 

Media Contacts:

 

LG Electronics Canada, Inc.

Shari Balga
+1 647 261 3603
shari.balga@lge.com

LG Electronics, Inc.
Lea Lee
+82 2 3777 3981
lea.lee@lge.com

LG Electronics, Inc.
Jiyoung Bang
+82 2 3777 3692
jiyoung.bang@lge.com