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α7 Gen2 Intelligent Processor Meets AI

The 2nd Generation α7 Processor Enhanced by an AI algorithm delivers a whole new immersion

*The above functions are created by using deep learning AI technology, to improve the picture quality and sound quality.
*The conventional mentioned in this content is based on the previous LG models and the images are simulated.


The Image Quality Remastered

The 2nd generation α7(Alpha 7) Intelligent Processor which learned millions of contents recognizes the quality of original contents. It optimizes clarity, sharpness, details and brightness with deep learning AI algorithm by analyzing content and ambient lights.

*Ambient optimization function is limited to HDR content.


AI Picture

The 2nd generation α7 Intelligent Processor recognizes the quality of the original content and optimizes the clarity and sharpness.


AI Brightness

The light sensor detects ambient light and the 2nd generation α7 Intelligent Processor automatically optimizes brightness in the image to keep a bright and sharp picture regardless of illuminance.


The Sound Quality Reinvented

The 2nd generation α7 Intelligent Processor optimizes sound by audio genre by identifying voice, effect and frequency.
Moreover spatial recognition technology helps to offer balanced sound to fit your space.


AI Sound

The 2nd generation α7 Intelligent Processor analyzes audio source to provide an optimum sound depending on content type. It also up-mixes 2.0ch sound to virtual 5.1 surround sound.


AI Sound Tuning

Get an immersive sound experience no matter how you have arranged your room and where you are sitting. With the technology recognizing your watching spot, you can fully enjoy the optimized sound.

*This feature is available by turning on One Touch Sound Tuning in sound setting mode.