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55UK7700AUB

Key Features

  • LG AI TV
  • Nano Cell™ Display
  • 4K Ultra HD
  • 4K Active HDR
  • webOS™ 4.0
  • Ultra Luminance

available sizes:

55"
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There's Power in Your Voice

LG AI TV uses intelligent voice control to create a smart TV platform where you can enjoy many features using just your voice. Go beyond basic control and search to open, navigate select apps and premium services with the help of the LG Magic Remote.

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More detail, More colour, More everything

The latest generation of Nano Cell™ Display improves colour accuracy with its wider colour gamut while absorbing unwanted light vs. previous LG SUPER UHD TVs. Nano Cell™ Display emits truer colours, reduced reflectivity and deeper black levels, even at a wider viewing angle so any seat can be the best in the house¹.

Learn more about Nano Cell Display

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Nanoparticles absorb surplus light wavelength and cut down on colour bleed from RGB colours displayed on the screen. The result is that it presents pure and vivid colours.

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¹vs. Non-Nano Cell™ Display

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Pumped up Resolution and Colour

This LG 4K TV supports many premium content choices, all optimized with scene-by-scene picture adjustment. The multi-format 4K high dynamic range support includes HDR10 and HLG.

Learn More

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LG UHD TV treats images frame by frame with dynamic adjustments. SDR contents can be reproduced to HDR like picture quality through this sensible processing.

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Brighter the Better

Picture quality becomes even more dynamic with Ultra Luminance, which boosts peak brightness and increases the overall contrast ratio to give movies and TV shows a bold appearance not previously possible2.

³vs 2017 LG models. Available on 65” and 55” only

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Outstanding Surround Sound

Make your 4K viewing experience even better with an immersive sound experience. Ultra Surround delivers an immersive audio experience from seven virtual channels, requiring only the built-in speakers of the TV.

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Simply Smart

webOS™ 4.0 is a simple Smart operating system to use with our Magic Remote and refined launcher bar. Enjoy many of the features using just our intelligent voice recognition, quickly get to the apps you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player.

*Some features require 3rd party service subscription.

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Richer Sound for Your TV

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Watch what you want,
when you want

Netflix Recommended TV recognizes Smart TVs that meet strict criteria for a superior Netflix experience, such as easy app access and new features. For the third year in a row, LG TVs have the distinction of being recommended by Netflix!

DISPLAY MODULE
PICTURE QUALITY
AUDIO
CONNECTIVITY
SMART
POWER
INPUTS
WALL MOUNT
DIMENSIONS / WEIGHTS / UPC
WARRANTY

What People Are Saying

Rated 5 out of 5 by from A whole new experience - a happy one! I got my 55" 7700 about a month ago and am loving it! The picture quality is excellent and WebOS 4.0 is the icing on the cake. Here are the things that I find most useful; - 4K picture quality is more realistic than almost all the competitive products in this category. - Web OS 4.0 is well designed and easy to use. The apps are easy to interact with and most importantly I was able to use an app called SmartSTB where I was able to set-up my IPTV service - this means I use one remote for all my video needs. - LG Smart Remote - love the quick access buttons for Netflix and Amazon Prime. I use both services. Also, the ability to program other keys for quick access is wonderful. The pointer took some getting used to (1 or 2 days) but once you grasp it becomes quite intuitive. - Quad Core processor; makes things much faster. However, I believe they can make this even faster. - Free Channels provided by LG - very handy...plus they keep updating that list which is good to see.
Date published: 2018-09-27
Rated 5 out of 5 by from Pefect I couldnt find anything wrong with this TV. Im glad I have it. Not one complaint yet and Ive had it for a while now. Picture quality and smart features are A+
Date published: 2018-08-25
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