55” UK7700 LG UHD TV w/ThinQ AI

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55” UK7700 LG UHD TV w/ThinQ AI

55UK7700AUB

55” UK7700 LG UHD TV w/ThinQ AI

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There's Power in Your Voice

LG AI TV uses intelligent voice control to create a smart TV platform where you can enjoy many features using just your voice. Go beyond basic control and search to open, navigate select apps and premium services with the help of the LG Magic Remote.

More detail, More colour, More everything

The latest generation of Nano Cell™ Display improves colour accuracy with its wider colour gamut while absorbing unwanted light vs. previous LG SUPER UHD TVs. Nano Cell™ Display emits truer colours, reduced reflectivity and deeper black levels, even at a wider viewing angle so any seat can be the best in the house¹.

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Nanoparticles absorb surplus light wavelength and cut down on colour bleed from RGB colours displayed on the screen. The result is that it presents pure and vivid colours.

¹vs. Non-Nano Cell™ Display

Pumped up Resolution and Colour

This LG 4K TV supports many premium content choices, all optimized with scene-by-scene picture adjustment. The multi-format 4K high dynamic range support includes HDR10 and HLG.

LG UHD TV treats images frame by frame with dynamic adjustments. SDR contents can be reproduced to HDR like picture quality through this sensible processing.

Brighter the Better

Picture quality becomes even more dynamic with Ultra Luminance, which boosts peak brightness and increases the overall contrast ratio to give movies and TV shows a bold appearance not previously possible².

³vs 2017 LG models. Available on 65” and 55” only

Outstanding Surround Sound

Make your 4K viewing experience even better with an immersive sound experience. Ultra Surround delivers an immersive audio experience from seven virtual channels, requiring only the built-in speakers of the TV.

Simply Smart

webOS™ 4.0 is a simple Smart operating system to use with our Magic Remote and refined launcher bar. Enjoy many of the features using just our intelligent voice recognition, quickly get to the apps you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player.

*Some features require 3rd party service subscription.

Richer Sound for Your TV

Explore more Sound Bars

COMPATIBLE SOUND BARS

FIND YOUR MODEL BELOW

SK10Y
5.1.2 ch High Res Audio Sound Bar with Meridian Technology & Dolby Atmos®

SK9Y
5.1.2 ch High Res Audio Sound Bar with Dolby Atomos®

SK6Y
2.1 ch High Res Audio Sound Bar DTS® Virtual : X

Watch what you want,
when you want

Netflix Recommended TV recognizes Smart TVs that meet strict criteria for a superior Netflix experience, such as easy app access and new features. For the third year in a row, LG TVs have the distinction of being recommended by Netflix!